Household Vacuum Cleaners Market Analysis

Household Vacuum Cleaners Market Analysis

The cordless/stick vacuums held around 25% household vacuum cleaners market share in 2019. The demand for cordless/stick household vacuum cleaners is increasing significantly owing to their fast & flexible operations. These cleaners offer enhanced portability and convenience due to their ability to be converted into handheld cleaners.

Companies are introducing new cordless household vacuum cleaners with advanced motors to improve performance and their cleaning ability, aiding in market expansion. For instance, in February 2020, Vax Ltd. announced the launch of its new range of blade 3 and 4 cordless household vacuum cleaners, integrated with advanced brushless motor and new interchangeable battery technology.

Cordless devices offer quieter, durable, and optimized performance, with up to 45 minutes of battery runtime. Moreover, cordless household vacuum cleaners can be used for multiple cleaning purposes including cleaning cars, pet hair, and couch & rugs due to their maneuverability, supporting household vacuum cleaners market trend.

The surging demand for smart & automated electric appliances across the globe is leading toward the adoption of robotic cleaning solutions. The robot household vacuum cleaners are equipped with advanced features such as room mapping, robotic self-charging, and laser vision to offer convenience to users.

Additionally, companies are developing products with advanced technologies, including navigation, security cameras, UV sterilization, and intercom systems. Features such as the aforementioned are expected to drive industry expansion over the forecast timeline.
 

 

The online sales channel segment held over 35% of household vacuum cleaners market revenue share in 2019. The players in the market are offering a wide product range through online sales channels to enhance their customer base globally. Consumers prefer online sales channels over offline retailing due to availability of a large number of offerings at lower market price.

The rapidly growing e-commerce industry in Asia Pacific countries including India, China, and Japan owing to rise in consumer disposable incomes is providing opportunities to market revenue. E-commerce companies, such as Amazon, Ali Baba, and Walmart, offer a large discount on products to attract customers across the globe, attributing to the market size.

Companies provide an online platform to customers for finding distributors and dealers in the respective regions. Additionally, household vacuum cleaners market players also offer a range of products through their websites. This will help companies to eliminate the threat of competitors, selling similar products on e-commerce websites and providing enhanced customer services. Selling products on company websites will also eliminate listing and selling fees applied to e-commerce websites.
 

 

The increasing consumer disposable income levels in Asia Pacific countries including India, China, and Japan are providing positive outlook for the household vacuum cleaners market. Consumers are shifting their preferences toward advanced home cleaning appliances over conventional products, saving huge time and efforts for cleaning homes. The increasing construction spending on modular homes in China and India is further expected to support the market over the forecast timeline.

The e-commerce industry in Asia Pacific is growing rapidly due to increasing penetration of smartphones and increasing consumer awareness about its convenience. E-commerce companies also aid in improving sales and brand awareness, thereby gaining popularity over off-line sales channels. Several household vacuum cleaners’ companies, such as Dyson, Eureka Forbes, and Philips, are using online sales to gain the maximum customer base.

The consumers in the urban areas of India, Japan, and South Korea are making investments in advanced home appliances to evade dirt and dust from floors. Companies are offering highly innovative cleaning systems to cater to the demand.
 

For instance, in May 2019, Dyson announced the launch of its V11 Absolute vacuum cleaners for the Indian market. The vacuum cleaner is integrated with three cleaning modes that allow users to clean the floor efficiently. Moreover, the increasing popularity of robot household vacuum cleaners in Australia, Japan, and South Korea will drive the market growth.