Market Size

Europe E-commerce Automotive AfterMarket Size

Europe E-commerce Automotive Aftermarket size exceeded USD 20.3 billion in 2021 and is estimated to exhibit a CAGR of over 16.3% from 2022 to 2028. The industry shipments are likely to cross 2,052.7 million units by 2028, growing at above 16% CAGR. The region's burgeoning e-commerce business combined with rising e-commerce spending is boosting the regional industry growth.

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Increased adoption of smartphones and expanding internet access will significantly increase multi-channel & e-commerce purchasing. The introduction of direct consumer sales through internet channels is projected to have a long-term favorable impact on the distribution channel. In Europe, internet payment services are typically preferred by e-commerce shoppers. Melio, Bluesnap, 2CheckOut PayPal, Sofort Überweisung, Vapulus, ELV, cash on delivery, and RatePay are among the payment options that are pushing the move to an e-commerce distribution channel.
 

Some of the key industry players in the region are Tesco, Amazon, and Carrefour. Inconsistent cash flow has affected small & medium-sized enterprises. A sufficient cash supply is essential for business operations. Intermediaries are now stepping in to help sellers receive early remittance for fund transfers, which ensures that the money being placed in the vendor's account as soon as the shipment is delivered, allowing small businesses to continue operating.
 

As the region develops, those who provide seamless & gratifying customer experiences will win the future of automotive e-commerce; small sellers are swiftly catching up to maintain the e-commerce industry competitiveness with the help of third-party logistics aggregators.
 

Furthermore, a simple checkout experience, quick product deliveries, and clear information about vendors & items are driving the market demand. Customers are willing to pay a premium for expedited delivery. European corporations are putting resources into the region to capture the fast-expanding e-commerce industry. However, the key factors limiting the e-commerce automotive aftermarket growth are cyber security threats and inaccurate product deliveries.