Market Analysis

Europe E-commerce Automotive AfterMarket Analysis

The direct to customer segment is set to account for nearly USD 3 billion by 2028 primarily owing to significant opportunities provided by regional companies to establish strong brand recognition among their customers. The reliability and assurance of high-quality automotive products as well as improved communication with manufacturing companies have resulted in significant growth. The Direct to customer segment also provides custom-made auto parts based on client specifications to suit specific applications, further propelling the e-commerce sector demand.

The Europe e-commerce automotive aftermarket from replacement parts segment is predicted to cross around USD 40 billion by 2028 led by an increasing demand for automobiles. This segment consists of various parts such as universal joints, braking, steering & suspension, hub assemblies, filters, tires, gaskets, lighting, spark plugs, and wipers. The braking part expanded at a healthy rate due to a rise in concerns about safety, thereby resulting in a number of regulatory standards setting out strategies & guidelines for automobile stability. The demand and requirement for electric vehicles are also linked to the development of the automotive brake system.

The B to big B consumer segment in Europe will generate a demand for above 190 million units by 2028. Companies in the network distribute aftermarket car parts to tier 1 distributors & dealers. Tier 1 distributors make large-scale internet purchases and supply OEMs with components and equipment, thereby creating regional demand. To increase their profit margins, auto component makers are significantly switching to online portals.
 

Germany e-commerce automotive aftermarket is poised to register about 16% gains through 2028. The country has the necessary infrastructure to support e-commerce in the automotive industry owing to rising hybrid & electric vehicle sales in recent years. Customers are shifting from conventional to electric vehicles as a result of strict government regulations that require low gas emissions. In addition, rising accidental repairs, increasing ageing vehicles, and rising wear & tear repairs are all expected to drive the industry statistics.