Europe E-commerce Automotive Aftermarket Size By E-commerce Retail (Third Party Retailers, Direct To Customer), By Product (Parts [Braking {Brake Pads, Hydraulics & Hardware, Rotor & Drum}, Steering & Suspension {Control Arms, Ball Joints, Tie Rods, Sway Bar Links, Bushings, Bearings/Seals, Coil Springs}, Hub Assemblies, Universal Joints, Gaskets, Wipers, Filters, Lighting, Spark Plug, Tires], Accessories [Interiors, Exteriors]), By Consumer (B2C, B to Big B, B to Small B), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026

Industry Trends

Europe E-commerce Automotive Aftermarket size exceeded USD 14.46 billion in 2019 and will witness 14% CAGR from 2020 to 2026. The proliferating e-commerce industry in the region coupled with increasing e-commerce spending augments regional industry growth.
 

Increasing smartphone and internet penetration will substantially improve multi-channel and e-commerce shopping. The advent of direct selling to customers via online channels is expected to create long-term positive impacts on the distribution channel. E-commerce shoppers in Europe generally prefer online payment services. Various payment methods, such as GiroPay, PayPal, Sofort Überweisung, ELV, cash on delivery, and RatePay, are driving the shift toward e-commerce distribution channel.
 

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Some of the key industry players in the region are Otto and Amazon. It may be difficult for small online merchants to enter the region’s e-commerce automotive industry on account of significant additional investments required for the development of a distribution channel. In addition, rising online customer base will result in tie-ups with multiple partners, augmenting the expansion of e-commerce automotive aftermarket in the region.
 

Furthermore, automotive products are among the top five products ordered online by customers in Europe. Almost 20% of the total population prefers online channel for automotive parts and components. Fast delivery of the product is a prime factor that will catapult the industry demand. Customers are willing to pay an extra amount for quick deliveries. European companies heavily invest in the region to acquire the rapidly growing e-commerce market.
 

However, cybersecurity threats pose a major challenge in the regional e-commerce automotive industry. Customer data with e-commerce companies is growing rapidly and incremental services will offer more data in the coming decade. Easy access to this data has made the retail industry the primary target for cyberattacks. The outbreak of COVID-19 pandemic has caused supply chain disruption across all the major sectors. The international trade has been temporarily suspended by most European countries, considerably affecting market demand in the region.
 

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 Direct-to-Customer to hold sway by the end of 2026  

The Europe e-commerce automotive aftermarket revenue from direct-to-consumer platform worth around USD 635 million in 2019. This retail platform provides lucrative opportunities for industry players to maintain long-term brand value and recognition with customers. Moreover, the availability of tailor-made products directly from the manufacturers provides a competitive edge.
 

Assurance and reliability of superior quality products coupled with direct communication with the product manufacturer have promulgated the market revenue. The additional benefits to the companies, such as preference to product design and the understanding of consumer purchasing behavior, will positively foster companies to open e-commerce shops.
 

Replacement parts dominated the industry revenue

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The replacement parts segment held over 70% market revenue share in 2019 on account of significant automobile production and advanced production capabilities. This segment consist of various parts such as braking, universal joints, steering and suspension, filters, hub assemblies, tires, lighting, gaskets, wipers, spark plugs, and others. The braking segment witnessed a healthy growth. Few vehicles practice a combination of braking devices such as strain racing cars with wheel brakes and parachute.  Vehicles use various types of brakes such as hydraulic brakes, hand brakes, disc brakes, air brakes, drum brakes, and disc brakes.
 

B to Big B to gain popularity from presence of multiple market participants

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The B to Big B consumer segment share crossed more than USD 1 billion in 2019 and is likely to grow at the highest CAGR through 2026. The network comprises companies distributing aftermarket auto parts to tier 1 distributors and dealers. The tier 1 distributers make bulk online purchases and provide components and equipment to OEMs, thereby driving the regional demand. Auto component/part manufacturers are radically shifting toward online portals to improve their profit margins. The B to Big B distribution majorly comprises fast-moving and standardized automotive parts.
 

Germany to account for significant market share

Germany is equipped with required infrastructure that supports e-commerce for automotive industry. Rising inclination of customers towards the online distribution channel due to economical pricing is providing ample market growth opportunities. A strong focus to further reduce prices and widen the customer base are key strategies for market expansion.
 

Various European government bodies are now offering incentives and subsidies to purchase electric or hybrid vehicles, which will open new avenues for the industry. 20 EU nations offered incentives in the form of bonus payments or premiums to electric vehicle buyers. Six European countries, Malta, Belgium, Denmark, Cyprus, Bulgaria, and Latvia also granted tax exemptions or reductions on electric cars but do not provide incentives.
 

Partnerships, agreements and expansion are the key strategies adopted by industry participants

The Europe e-commerce automotive aftermarket has a considerable number of small and large players. The key companies are focusing on partnership sand expansion agreements to strengthen their market position. In May 2017, Bosch entered into a strategic partnership with e-commerce giant, Alibaba Group to strengthen its collaboration in IoT, bigdata-based digital marketing, and omni-channel retailing. The prominent market participants include Robert Bosch GmbH, Alibaba.com, Amazon.com, Inc., AutoZone, Inc., Denso Corporation, eBay Inc., and RockAuto, LLC.
 

This research report on European e-commerce automotive aftermarket includes in-depth coverage of the industry with estimates & forecast in terms of volume in thousand units and revenue in USD million from 2016 to 2026 for the following segments:

Analysis, By E-commerce Retail

• Third Party Retailers
• Direct-to-Customer

Analysis, By Parts

• Replacement Parts
  • Braking
    • Brake Pads
    • Hydraulics & Hardware
    • Rotor & Drum
  • Steering And Suspension
    • Control Arms
    • Ball Joints
    • Tie Rods
    • Sway Bar Links
    • Bushings
    • Bearings/Seals
    • Coil Springs
  • Hub Assemblies
  • Universal Joints
  • Gaskets
  • Wipers
  • Filters
  • Lighting
  • Spark Plugs
  • Tires
  • Others
• Accessories
  • Interiors
  • Exteriors

Analysis, By Consumer

• B2C
• B to Big B
• B to Small B

The above information is provided on a country basis for the following:

• Europe
  • France
  • Germany
  • Poland
  • UK
  • Spain
  • Russia
  • Benelux
  • Nordics