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Europe E-commerce Automotive Aftermarket - By E-commerce Retail (Third Party Retailers, Direct To Customer), By Product (Replacement Parts, Accessories), By Consumer (B2C, B to Big B, B to Small B) & Forecast, 2022-2028

  • Report ID: GMI4858
  • Published Date: Apr 2022
  • Report Format: PDF

Industry Trends

Europe E-commerce Automotive Aftermarket size exceeded USD 20.3 billion in 2021 and is estimated to exhibit a CAGR of over 16.3% from 2022 to 2028. The industry shipments are likely to cross 2,052.7 million units by 2028, growing at above 16% CAGR. The region's burgeoning e-commerce business combined with rising e-commerce spending is boosting the regional industry growth.

Europe E-commerce Automotive Aftermarket

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Increased adoption of smartphones and expanding internet access will significantly increase multi-channel & e-commerce purchasing. The introduction of direct consumer sales through internet channels is projected to have a long-term favorable impact on the distribution channel. In Europe, internet payment services are typically preferred by e-commerce shoppers. Melio, Bluesnap, 2CheckOut PayPal, Sofort Überweisung, Vapulus, ELV, cash on delivery, and RatePay are among the payment options that are pushing the move to an e-commerce distribution channel.

Some of the key industry players in the region are Tesco, Amazon, and Carrefour. Inconsistent cash flow has affected small & medium-sized enterprises. A sufficient cash supply is essential for business operations. Intermediaries are now stepping in to help sellers receive early remittance for fund transfers, which ensures that the money being placed in the vendor's account as soon as the shipment is delivered, allowing small businesses to continue operating.

As the region develops, those who provide seamless & gratifying customer experiences will win the future of automotive e-commerce; small sellers are swiftly catching up to maintain the e-commerce industry competitiveness with the help of third-party logistics aggregators.

Furthermore, a simple checkout experience, quick product deliveries, and clear information about vendors & items are driving the market demand. Customers are willing to pay a premium for expedited delivery. European corporations are putting resources into the region to capture the fast-expanding e-commerce industry. However, the key factors limiting the e-commerce automotive aftermarket growth are cyber security threats and inaccurate product deliveries.

Direct to customer will be swiftest growing retailer by 2028

The direct to customer segment is set to account for nearly USD 3 billion by 2028 primarily owing to significant opportunities provided by regional companies to establish strong brand recognition among their customers. The reliability and assurance of high-quality automotive products as well as improved communication with manufacturing companies have resulted in significant growth. The Direct to customer segment also provides custom-made auto parts based on client specifications to suit specific applications, further propelling the e-commerce sector demand.

Replacement parts will dominate the industry revenue

The Europe e-commerce automotive aftermarket from replacement parts segment is predicted to cross around USD 40 billion by 2028 led by an increasing demand for automobiles. This segment consists of various parts such as universal joints, braking, steering & suspension, hub assemblies, filters, tires, gaskets, lighting, spark plugs, and wipers. The braking part expanded at a healthy rate due to a rise in concerns about safety, thereby resulting in a number of regulatory standards setting out strategies & guidelines for automobile stability. The demand and requirement for electric vehicles are also linked to the development of the automotive brake system.

The involvement of diverse market participants will help B to big B in acquiring momentum

Europe E-commerce Automotive Aftermarket Revenue, by Consumer

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The B to big B consumer segment in Europe will generate a demand for above 190 million units by 2028. Companies in the network distribute aftermarket car parts to tier 1 distributors & dealers. Tier 1 distributors make large-scale internet purchases and supply OEMs with components and equipment, thereby creating regional demand. To increase their profit margins, auto component makers are significantly switching to online portals.

Germany will hold a sizable market share

Europe E-commerce Automotive Aftermarket Revenue, by Country

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Germany e-commerce automotive aftermarket is poised to register about 16% gains through 2028. The country has the necessary infrastructure to support e-commerce in the automotive industry owing to rising hybrid & electric vehicle sales in recent years. Customers are shifting from conventional to electric vehicles as a result of strict government regulations that require low gas emissions. In addition, rising accidental repairs, increasing ageing vehicles, and rising wear & tear repairs are all expected to drive the industry statistics.

Partnerships, agreements, and expansion are the key strategies adopted by industry participants

The Europe e-commerce automotive aftermarket players are creating strategic relationships and negotiating new commercial deals with e-commerce platforms. Prominent industry leaders include Robert Bosch GmbH, Amazon.com, Alibaba.com, AutoZone, eBay Inc., Denso Corporation, and RockAuto, LLC.

In June 2021 Adevinta acquired eBay Classifieds Group. This acquisition resulted in the creation of a global leader that will serve a large portion of the region's population. Adevinta presently has a diverse portfolio of classifieds platforms in a variety of geographies and verticals including the Netherlands, Germany, Spain, France, Canada, and Brazil. Adevinta will be able to augment innovations in products & services for providing more value to its users and clients as well as take advantage of the global online classifieds industry's ongoing consolidation.

This research report on the Europe e-commerce automotive aftermarket includes in-depth coverage of the industry with estimates & forecast in terms of volume in thousand units and revenue in USD million from 2018 to 2028 for the following segments:

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Market, By E-commerce Retail

  • Third-party retailers
  • Direct to customer

Market, By Parts

  • Replacement Parts
    • Braking
      • Brake pads
      • Hydraulics & hardware
      • Rotor & drum
    • Steering & suspension
      • Control arms
      • Ball joints
      • Tie rods
      • Sway bar links
      • Bushings
      • Bearings/seals
      • Coil springs
    • Hub assemblies
    • Universal joints
    • Gaskets
    • Wipers
    • Filters
    • Lighting
    • Spark plugs
    • Tires
    • Others
  • Accessories
    • Interiors
    • Exteriors

Market, By Consumer

  • B2C
  • B to big B
  • B to small B

The above information is provided on a country basis for the following:

  • Europe
    • France
    • Germany
    • Poland
    • UK
    • Spain
    • Russia
    • Benelux
    • Nordics
Authors: Kiran Pulidindi, Akshay Prakash

Frequently Asked Questions (FAQ) :

The European e-commerce automotive aftermarket exceeded USD 20.3 billion in 2021 and is expected to grow at a CAGR of 16.3% between 2022 and 2028 owing to the growing e-commerce spending in the region.

Germany industry is expected to expand at a CAGR of 16% through 2028 driven by the presence of necessary infrastructure in the country.

The market revenue from replacement parts is set to surpass USD 40 billion until 2028 considering the rising demand for automobiles.

Prominent participants comprise AutoZone, Robert Bosch GmbH, eBay Inc., RockAuto, LLC., Denso Corporation, Amazon.com, and others.

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Premium Report Details

  • Base Year: 2021
  • Companies covered: 10
  • Tables & Figures: 333
  • Countries covered: 8
  • Pages: 200
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