E-commerce Automotive Aftermarket Size By E-commerce Retail (Third Party Retailers, Direct To Customer), By Product (Parts [Braking {Brake Pads, Hydraulics & Hardware, Rotor & Drum}, Steering & Suspension {Control Arms, Ball Joints, Tie Rods, Sway Bar Links, Bushings, Bearings/Seals, Coil Springs}, Hub Assemblies, Universal Joints, Gaskets, Wipers, Filters, Lighting, Spark Plug, Tires], Accessories [Interiors, Exteriors]), By Consumer (B2C, B to Big B, B to Small B), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026

Published Date: Aug 2020  |  Report ID: GMI2382  |  Authors: Kiran Pulidindi, Akshay Prakash

Report Format: PDF   |   Pages: 380   |   Base Year: 2019

Summary Table of Contents Industry Coverage Methodology

Industry Trends

E-commerce Automotive Aftermarket size valued at over USD 42 billion in 2019 and will witness 14.2% CAGR from 2020 to 2026. Increasing presence of small-scale aftermarket product manufacturers on e-commerce platforms will escalate the industry growth.

Continuously growing automotive sector and increasing consumer spending is inducing the growth potential in the industry. Increasing digitization, expanding urbanization, and rapid expansion in global connectivity are the prime factors influencing the market expansion.

Data security and privacy along with secure payment platforms are attracting consumers towards online platforms. Development of new business models and wide product options along with price comparison options are driving the market growth trends.

E-commerce Automotive Aftermarket
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The development of efficient supply chain focusing on reducing delivery timeline is positively influencing e-commerce penetration in the automotive aftermarket. These advancements in supply chain management and delivery times can already be witnessed amongst large e-commerce players such as Amazon Inc. Amazon has considerably reduced its delivery time since the introduction of Prime subscription program.

Similarly, the competition in e-commerce is gaining momentum as in September 2018, AutoZone, one of the largest automotive aftermarket retailers in the U.S., announced its plans to introduce next day delivery program. The company boasts of a large inventory of up to 100,000 different automotive parts and accessories.

The e-commerce automotive aftermarket size observed a sudden increase in revenue in 2020 with temporary closure of several physical aftermarket stores. The consumers are increasing their dependence on e-tailers to source the product. The platform offers ease of access and enables the consumers to choose the product as per the convenience. Lack of operational manufacturing facilities, diminishing inventory and restock ability may limit the industry expansion.

Growing availability of counterfeit parts will restrict the market growth. There are several manufacturers producing replicas of genuine products and retailing at lower prices. The counterfeit market usually targets segments that are easy to copy, and have a high turnover rate such as filters, bumpers, headlamps, tail lamps, windshields, steering arms, and tie rods.

Counterfeit product demand is increasing across the globe owing to an increase in the number of automotive part manufacturers. These products are of inferior quality and break down very often. This creates a negative image, thus affecting the e-commerce sales.

E-commerce Automotive Aftermarket Report Coverage
Report Coverage Details
Base Year:2019Historical Data for:2016 to 2019
Market Size in 2019:41.99 Billion (USD)Forecast Period:2020 to 2026
Forecast Period 2020 to 2026 CAGR:14.2%No. of Pages:380
2026 Value Projection:135.01 Billion (USD) Tables, Charts & Figures:579
Geographies covered (20):U.S., Canada, France, Germany, Poland, UK, Spain, Russia, Benelux, Nordics, China, India, Japan, South Korea, Mexico, Argentina, Brazil, KSA, South Africa, UAE
Segments covered:E-commerce retail, Parts, Consumers, Region
Growth Drivers:
  • Increasing ecommerce platforms and acquisitions
  • Growth in e-commerce spending
  • Shifting trend towards brick & click business model
  • Increasing automotive production and presence of auto players
  • Increasing average vehicle age
  • Shifting trend towards digitalization
Pitfalls & Challenges:
  • Cyber security challenges
  • Proliferation of counterfeit parts

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Third-party retailers to drive online replacement parts demand

The e-commerce automotive aftermarket size from third-party retailers is projected to grow at more than 14% CAGR through 2026. Industry players are offering product in stock, same-day delivery, and pick up from offline stores. These services are shifting from brick and mortar channels towards online retail channel. Industry participants are also engaged in discount programs to attract customers. Small retailers are increasingly participating in online supplier network to gain from the rising wave of e-commerce adaptation.

Small businesses also benefit from a wider reach, serving overseas customers through popular portals such as Alibaba and JD. Shifting trends toward DIY with increasing digitalization will attract consumers towards e-tailers. Market players are focusing on increasing customer engagement during the research phase. Fulfilling customer expectations through rapid delivery and exceptional service network will further complement the market revenue generation.

Replacement parts to hold majority market share

In 2019, replacement parts held over 75% share in the e-commerce automotive aftermarket. Parts that are easy to identify and install including brake pads, hydraulics & hardware, and brake rotor & drum will register strong growth. Easy installation of product along with superior fitment is escalating the segment penetration. Manufacturers are focusing on strengthening their market share and improving product penetration by offering parts through multiple suppliers.

Tire sub-segment is anticipated to witness a growth rate of witness around 14% during 2020-2026 owing to advent of online portals listing major brands such as Michelin, BF Goodrich, etc. Features, such as compare and buy and flexible return policies, have complemented consumer’s choices, resulting in smarter buying decisions. Several same day delivery programs from major e-commerce platforms are attracting customers across the globe. Companies, such as AutoZone provide comprehensive video-based guides on their website to aid DIY customers in replacing parts.

Major e-commerce players provide review feature, allowing consumers to read and evaluate real world product performance reviews from other customers, further influencing their buying decisions. Online reviews are one of the key factors that will influence the buying behavior of customers. Several auto parts suppliers on e-commerce platforms are extensively engaged in improving after-services to receive positive reviews from customers.

B2C to remain focal point for many e-commerce players

E-commerce Automotive Aftermarket

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B2C segment revenue was around USD 26 billion in 2019. The B2C segment is a popular means of shopping amongst consumers, especially for small and easily serviceable parts such as brake components and accessories. The presence of vast library of online media on part selection and buying will strengthen the segment penetration. The availability of the product at low cost is a key driving feature of the B2C segment.

North America to bank upon presence of multiple industry players

E-commerce Automotive Aftermarket Regional Insights

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North America e-commerce automotive aftermarket led by the U.S. will expand at over 13.5% CAGR during the forecast period. Increasing competitiveness due to the presence of large-scale players will fuel the regional market growth. The key trend of the sector is the ability of online e-commerce platforms to directly establish connection between end-users and DIYers.

Small-scale manufacturers will witness increased profit margins by eliminating middlemen. Moreover, transformation of brick & click channels to hybrid channels with simultaneous online presence will drive the market value.

Presence of multiple participants leading to industry consolidation

The e-commerce automotive aftermarket industry is highly competitive with presence of multiple small and large players across the globe. Industry players are engaged in acquisitions and partnerships to gain a competitive edge over other companies through expanding into new territories. The prominent participants operating in the e-commerce segment include Amazon Inc., AutoZone, Alibaba Group, Arch Auto Parts., Bosch, CARiD, and Denso Corporation.

This market research report on e-commerce automotive aftermarket includes in-depth coverage of the industry with estimates & forecast in terms of volume in thousand units and revenue in USD million from 2016 to 2026, for the following segments:

Market, By E-Commerce Retail

  • Third Party Retailers
  • Direct to Customer

Market, By Parts

  • Replacement Parts
    • Braking
      • Brake Pads
      • Hydraulics & Hardware
      • Rotor & Drum
    • Steering And Suspension
      • Control Arms
      • Ball Joints
      • Tie Rods
      • Sway Bar Links
      • Bushings
      • Bearings/Seals
      • Coil Springs
    • Hub Assemblies
    • Universal Joints
    • Gaskets
    • Wipers
    • Filters
    • Lighting
    • Spark Plugs
    • Tires
    • Others
  • Accessories
    • Interiors
    • Exteriors

Market, By Consumer

  • B2C
  • B to Big B
  • B to Small B

The above information is provided on a regional and country basis for the following:

  • North America
    • U.S.
    • Canada
  • Europe
    • France
    • Germany
    • Poland
    • UK
    • Spain
    • Russia
    • Benelux
    • Nordics
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • KSA
    • UAE
    • South Africa


Frequently Asked Questions (FAQ) :

The market size of e-commerce automotive aftermarket was exceeded USD 42 billion in 2019.
The industry share of e-commerce automotive aftermarket is projected to grow at 14.2% CAGR from 2020 to 2026.
Third party retailers will drive the industry growth owing to the fact that they offer same-day delivery, pick-up from offline stores, and offer products in stock. The segment will record 14% CAGR through 2026.
In 2019, replacement parts accounted for 75% revenue share and will showcase increased demand in the upcoming years owing to easy product installation and superior fitting.
Tire sub-segment may record 14% CAGR through 2026 owing to changing consumer choices and the advent of digital portals that enlist major brands like BF Goodrich.
B2C segment was worth USD 26 billion in 2019 and may depict considerable expansion due to the ongoing DIY trend and its established popularity of shopping among users.
The industry will gain ground in North America, due to rising competitiveness among large-scale players and strong connection between DIYers and end-users. North America market may depict over 13.5% CAGR through 2026

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Premium Report Details

  • Published Date: Aug 2020
  • Pages: 380
  • Tables: 561
  • Charts / Figures: 18
  • Companies covered: 24
  • Countries covered: 20

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