E-commerce Automotive Aftermarket Size By E-commerce Retail (Third Party Retailers, Direct To Customer), By Parts (Braking [Brake Pads, Hydraulics & Hardware, Rotor & Drum], Steering & Suspension [Control Arms, Ball Joints, Tie Rods, Sway Bar Links, Bushings, Bearings/Seals, Coil Springs], Hub Assemblies, Universal Joints, Gaskets, Wipers, Filters, Lighting, Spark Plug, Tires, Interiors), By Consumer (B2C, B to Big B, B to Small B), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026

Published Date: Feb 2020  |  Report ID: GMI2382  |  Authors: Kiran Pulidindi, Hemant Pandey

Report Format: PDF   |   Pages: 395   |   Base Year: 2019

Summary Table of Contents Industry Coverage Methodology

Industry Trends

E-commerce Automotive Aftermarket size exceeded USD 8.69 billion in 2019 and will grow at a CAGR of 18.5% between 2020 and 2026. Increasing consumer awareness pertaining to e-retailing will drive the market demand.

OEM’s are focusing on business expansion by establishing their aftermarket network. The electronic channels enhance the product visibility and transparency. Continuous technological advancements along with growing customer expectations for low price and quality products are fueling the industry growth. However, variations in consumer buying behavior as per regions and customer type will affect the business model.

E-commerce Automotive Aftermarket

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Optimum value chain management for improving product’s reach to the customers will support the e-commerce automotive aftermarket growth. Superior penetration of digital channels in automotive industry will drive the industry demand. The independent workshops are increasing preference towards e-commerce for ordering spare parts owing to low product cost. Economical cost coupled with timely delivery of the product will enhance the revenue generation.

Ease in product selection and opportunities for discount and cost saving compared to conventional method will further stimulate the market revenue. Individual inclination towards vehicle customization with selecting parts of their choice along with availability of easy return policy will spur the market expansion.

Large online distributors procure directly from product manufacturers or utilize third party agents and distributors to strengthen their foothold in new territories. For instance, in 2017, Amazon signed strategic contract with key component manufacturers including Federal-Mogul, Robert Bosch Gmbh, Cardone Industries, and Dorman Products for supply of advance auto parts. The new agreement will allow the company to deliver required products to the customers and increase their share.

E-commerce Automotive Aftermarket Report Coverage
Report Coverage Details
Base Year: 2019 Market Size in 2019: 8.69 Billion (USD)
Historical Data for: 2016 to 2019 Forecast Period: 2020 to 2026
Forecast Period 2020 to 2026 CAGR: 18.5% 2026 Value Projection: 28.42 Billion (USD)
Pages: 395 Tables, Charts & Figures: 298
Geographies covered (20): U.S., Canada, France, Germany, Poland, UK, Spain, Russia, Benelux, Nordics, China, India, Japan, South Korea, Mexico, Argentina, Brazil, KSA, South Africa, UAE
Segments covered: E-commerce retail, Parts, Consumers, Region
Companies covered (24): Amazon, Alibaba Group, Flipkart, E-bay Inc., Auto Zone, Advance Auto Parts, U.S. Auto Parts Network, Inc, Pep Boys, Denso Corporation, Bosch, Napa Auto Parts, Rock Auto.com, JC Whitney, CARiD, Auto Anything, O’Reilly Auto Parts, Sears, Tire Rack.com, Arch Auto Parts
Growth Drivers:
  • Increasing ecommerce platforms and acquisitions
  • Growth in e-commerce spending
  • Shifting trend towards brick & click business model
  • Increasing automotive production and presence of auto players
  • Increasing average vehicle age
  • Shifting trend towards digitalization
Pitfalls & Challenges:
  • Cyber security challenges
  • Proliferation of counterfeit parts

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Third party retailers to bank upon rising penetration of auto parts in e-commerce

Third party retailers dominate the e-commerce automotive aftermarket owing to increasing penetration of e-tailing companies including Amazon, e-Bay and Newegg across the globe. In 2019, the segment held around 95% market share.

Industry players are providing same day delivery and pick up to enhance the consumer experience. Moreover, participants are offering discounts to customers on multiple purchase or bulk ordering. Small retailers are receiving higher profit owing to reduced product price and increased affordability. Same day delivery of the product is the key preference of the automotive installers.

Direct to customer will witness strong growth on account of shifting individual preference towards do-it-yourself (DIY) along with increasing digitalization across the globe. Industry players focus on improving the customer engagement during the product selection phase.

Rising customer expectation and balance between the digital and physical capabilities of the consumer will positively drive the industry revenue. Moreover, assistance offered by the sales channels for the first-time buyers offering vehicle and model selection will further improve the market penetration.

B2C to boost the industry expansion

Germany E-commerce Automotive Aftermarket By Consumer

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In 2019, B2C held over 60% e-commerce automotive aftermarket revenue share due to increasing consumers with advanced technical knowledge for part selection. Industry players are engaged in offering vital information for part replacement with provision of component manuals and videos on the online portals.

High wear and tear to drive the demand for braking components

Braking segment will register significant growth share in the market through 2026 owing to high wear and tear of components. The e-tailors provide detailed description regarding the brake pads, hydraulics & hardware, brake rotor & drum to ensure accurate installation. Further, the manufacturers are engaged in increasing the market share and improving the product penetration by offering automotive components through third party channels.

Steering and suspension parts segment will foresee steady demand in the market till 2026impelled by ongoing advancement in online portals. The manufacturers are introducing online retailing channels offering technical support for selection of components for vehicles. Improvement in the consumer service and quote development coupled with ease in product accessibility and solutions will induce significant growth potential in the market landscape.

China to lead the Asia Pacific industry size

Asia Pacific E-commerce Automotive Aftermarket By Country

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APAC industry, led by China will register high gains in the coming years. The aftermarket service providers in the country are offering replacement parts through online sales channel to compete with pure e-retailers.

The industry players are investing in online order management system, developing effective CRM and vendor management to increase its market share. Further, development of e-stores in countries including China and Japan offering products for various brands will escalate the market size.

Europe e-commerce automotive aftermarket will expand at over 17.5% during the forecast period driven by low cost and superior quality of the part. Reduced cost has significantly increased competition in the market allowing manufacturers to increase sales through electronic medium. Moreover, growth in number of independent repairers in the region opting online selection of the product will enhance the market size.

Development of online channels to emerge as a key strategy for industry players

Automobile component suppliers are focusing on increasing revenue generation with adoption of e-commerce sales channel. For instance, in October 2017, Internet Warehouse Direct (manufacturing and installing auto parts) launched its transactional e-commerce website IWDparts.com. The online channel supports the consumer demand for online ordering from retail shops.

The key industry participants include O’Reilly Auto Parts, Auto Zone, Amazon, Advance auto parts, Pep Boys and Sears. The industry players focus on innovative electronic trade portals for increasing their customer base and strengthen their market share.

The e-commerce automotive aftermarket research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD million from 2016 to 2026, for the following segments:

Market by E-Commerce Retail

  • Third Party Retailers
  • Direct to Customer

Market by Parts

  • Braking
    • Brake Pads
    • Hydraulics & Hardware
    • Rotor & Drum
  • Steering & Suspension
    • Control Arms
    • Ball Joints
    • Tie Rods
    • Sway Bar Links
    • Bushings
    • Bearings/Seals
    • Coil Springs
  • Hub Assemblies
  • Universal Joints
  • Gaskets
  • Wipers
  • Filters
  • Lighting
  • Spark Plug
  • Tires
  • Interiors
  • Others

Market by Consumer

  • B2C
  • B to Big B
  • B to Small B

The above information is provided on a regional and country basis for the following:

  • North America
    • U.S.
    • Canada
  • Europe
    • France
    • Germany
    • Poland
    • UK
    • Spain
    • Russia
    • Benelux
    • Nordics
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • KSA
    • UAE
    • South Africa

Frequently Asked Questions (FAQ) :

The European market will expand at over 17.5% during the forecast period driven by low cost and superior quality of the part.
The key industry participants include O’Reilly Auto Parts, Auto Zone, Amazon, Advance auto parts, Pep Boys and Sears.
In 2019, B2C segment held over 60% market revenue share due to increasing consumers with advanced technical knowledge for part selection.
In 2019, the third-party retailers held around 95% market share owing to increasing penetration of e-tailing companies including Amazon, e-Bay and Newegg across the globe.

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Premium Report Details

  • Published Date: Feb 2020
  • Pages: 395
  • Tables: 283
  • Charts / Figures: 15
  • Companies covered: 24
  • Countries covered: 20

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