E-commerce Automotive Aftermarket Size By E-Commerce Retail (Third Party Retailers, Direct To Customer), By Parts (Braking [Brake Pads, Hydraulics & Hardware, Rotor & Drum], Steering & Suspension [Control Arms, Ball Joints, Tie Rods, Sway Bar Links, Bushings, Bearings/Seals, Coil Springs], Hub Assemblies, Universal Joints, Gaskets, Wipers, Filters, Lighting, Spark Plug), By Consumer (B2C, B to Big B, B to Small B) Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2018 – 2025

Published Date: Jan 2018  |  Report ID: GMI2382  |  Authors: Kiran Pulidindi

Report Format: PDF   |   Pages: 400   |   Base Year: 2017

Summary Table of Contents Industry Coverage Methodology

Industry Trends

E-commerce Automotive Aftermarket size exceeded USD 8 billion in 2017 and its demand is predicted to cross 1 billion units by 2025.

China E-commerce Automotive Aftermarket, By Consumer, 2017 & 2025, (USD Million)

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Expansion of OEMs into aftermarket activities will drive the e-commerce automotive aftermarket size over the study timeframe. The OEMs are integrating the business with technology to generate mobility and convenience. The e-commerce provides higher visibility to product portfolio and assists in operations. In March 2019, Schaffler introduced Prts4U application for automotive aftermarket to connect directly with the consumers.

The part distributors are consolidating to serve consumers with efficient supply solutions and diversified product offerings. The industry requires competent logistics to channelize the demand through individual network. The online channels require strong distribution network to ensure on time delivery. According to Roland Berger, in 2017, the European automotive aftermarket witnessed around 15 M&As to improve the economy of scale.

Digitization of distribution channel and interface will escalate the market growth. The interface provides higher price transparency and greater diversity to the consumers. Increasing internet and smartphone penetration in both emerging and developed nations will drive the industry size. According to the World Bank, the penetration of internet using population surged to over 48% as compared to 45% in 2016. Continuous increase in internet users will boost the industry growth over the study timeframe.

E-commerce industry participants are segregating services to increase consumer traction. For instance, in 2017, Amazon launched its Prime services to enhance the consumer interaction. The component manufacturers are inclining towards online platforms to improve revenue generation. Moreover, the suppliers are offering price discounts to gain consumer loyalty. Such initiatives will induce significant growth potential in the e-commerce automotive aftermarket landscape.

Introduction of advanced technology to reduce logistics cost and enhance the operational efficiency will propel the industry growth. The logistics industry participants are employing drones and robot for efficient delivery. For instance, in 2016, Amazon, announced the usage of drones for product delivery.

Stringent regulatory norms pertaining to product delivery and service is transforming the industry proliferation. Ongoing initiatives to enhance consumer awareness regarding internet security will drive the market growth. For instance, the U.S. Federal Trade Commission informs the consumers web security and privacy measures.

Increasing supply of counterfeit products through internet will limit the industry expansion during forecast period. Data privacy and confidentiality related to payment is hindering the service usage. Further, limited internet connectivity in the remote areas is restricting the industry size. However, awareness and perceived usefulness will overcome the restriction in the longer run.

E-commerce Automotive Aftermarket Report Coverage
Report Coverage Details
Base Year: 2017 Market Size in 2017: 8 Billion (USD)
Historical Data for: 2013 to 2017 Forecast Period: 2018 to 2025
Forecast Period 2018 to 2025 CAGR: 18.5% 2025 Value Projection: 30 Billion (USD)
Pages: 400 Tables, Charts & Figures: 624
Geographies covered (20): U.S., Canada, France, Germany, Poland, UK, Spain, Russia, Benelux, Nordics, China, India, Japan, South Korea, Mexico, Argentina, Brazil, KSA, South Africa, UAE
Segments covered: E-Commerce Retail, Parts, Consumer and Region
Companies covered (20): Amazon, Alibaba Group, Flipkart, E-bay Inc., Auto Zone, Advance Auto Parts, U.S. Auto Parts Network, Inc, Pep Boys, National Automotive Parts Association, Denso Corporation, Bosch, Napa Auto Parts, Rock Auto.com, JC Whitney, CARiD, Auto Anything, O'Reilly Auto Parts, Sears, Tire Rack.com, Arch Auto Parts
Growth Drivers:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

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By E-commerce Retail

Germany E-commerce Automotive Aftermarket Industry, By E-commerce Retail, 2017 (USD Million)
Germany E-commerce Automotive Aftermarket Industry, By E-commerce Retail, 2017 (USD Million)

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Third-party retailers lead the market share owing to the diverse services provided by the industry participants. Shifting consumer inclination towards online platforms is positively influencing the segment penetration. Further, attractive discounts and free shipment services provided by third-party retailers will contribute towards industry expansion.

Direct to customer segment will showcase the significant growth over the forecast period with increasing indulgence of OEMs in the aftermarket industry. The industry players are developing online portals to connect with the consumers and understand the requirement. For instance, Robert Bosch launched online platform to strengthen consumer base and distribution channel. Increasing demand for high-quality and reliable auto parts is likely to boost the segmental growth.

By Parts

Braking e-commerce automotive aftermarket holds significant share owing to higher wear and tear of components. Friction between the components leads to regular replacement of braking component. Continuous replacement of components after a time period to ensure vehicle safety will drive the segment growth. However, implementation of e-mobility in vehicles will limit the segment penetration over the study timeframe.

Spark plug will witness strong growth with rising demand for gasoline vehicles. An average life of spark plug is 30,000 miles, that is 1/4th of the average vehicle life. Proliferating DIY and DIFM activities to reduce labor cost will positively influence the product demand. The consumers are reducing dependence on service providers to reduce service cost.

By Consumer

B2C leads the market owing to key players offering product through online platform. Consumers are preferring e-commerce channels to purchase product owing to superior accessibility and availability. The growth is further supported by the provision of concessions, easy returns, higher visibility and post-purchase support.

B to big B will witness strong growth with increasing collaboration between suppliers and OEMs. The OEMs are collaborating with component manufacturers to reduce time lag and enhance the operational efficiency. The electric and hybrid vehicle manufacturers including Toyota and Hyundai are partnering with the suppliers to develop innovative products and reduce the product cost.

 By Region

Latin America E-commerce Automotive Aftermarket Market, By Country, 2025 (USD Million)
Latin America E-commerce Automotive Aftermarket Market, By Country, 2025 (USD Million)

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Latin America will witness steady growth in the e-commerce automotive aftermarket with increasing automobile part manufacturing facilities owing to economical labour and raw material cost. Expansion of key players in the region by strategic development and mergers & acquisition with key local players to enhance the service offering will drive the industry growth during forecast period.

North America holds significant share owing to the presence of industry players such as Amazon and E-bay. Proliferating growth in region can be attributed to increasing consumers preference towards online shopping for price effectiveness. Well established online infrastructure, rising average life of vehicle, and regular replacement of the auto parts will support the industry proliferation.

Competitive Market Share

Prominent players in the market include Amazon, Advance Auto Parts, Auto Zone, Napa Auto Parts, Flipkart, O’Reilly Auto Parts, AliExpress, E-bay, CARiD, Bosch, Pep Boys, and Denso Corporation. Industry participants are undergoing strategic expansion and mergers & acquisitions to strengthen their regional presence. For instance, in May 2018, Walmart Inc announced to acquire 77% stake in Flipkart for around USD 16 billion.

Industry players are enhancing consumer base by providing improved visibility on the online platforms. This is supported by the entry of key players in new region for establishment and development of business by performing merger & acquisition with regional players. For instance, in 2019, Amazon acquired Souq.com for USD 580 million to expand its presence in the Middle East.

 Industry Background


Inclination of customer towards auto part through e-retailing is gaining momentum. The consumers are highly dependent on internet for purchasing automobiles and components. As per Automotive Aftermarket Supplier Association (AASA), around 80% of automobile sales begin with online research. It is likely to present great opportunity for retailers. E-commerce platforms are stimulating growth in the profit margin. Similar day delivery, cross border, and handling returns are some of the key challenges faced by the major industry players.

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