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Key players operating in the online fitness market include
Players are launching online fitness platforms in the form of apps or dedicated websites to offer sophisticated training sessions by professionals. In December 2019, Life Fitness, a fitness equipment market player, launched Life Fitness on Demand, a library of digital classes available on the screens of Life Fitness premium cardio products. The digital library includes on-demand classes available on ellipticals, climbers, treadmills, cross-trainers, and exercise bikes.