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Online Fitness Market Size By Streaming Type (Live, On-Demand), By Session Type (Group, Solo), By Device Type (Smart TVs, Smartphones, Laptops, Desktops & Tablets, Others), By End-Use (Professional Gyms, Educational & Sports Institutes, Corporate Institutions, Individuals), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026

  • Report ID: GMI4825
  • Published Date: Sep 2020
  • Report Format: PDF

Industry Trends

Online Fitness Market size surpassed USD 5 billion in 2019 and is poised to grow at a CAGR of over 30% from 2020 to 2026. The market growth can be attributed to the proliferation of seamless internet services globally, facilitating uninterrupted streaming of videos online.

Online Fitness Market

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The availability of robust internet connectivity across developing and developed economies has enabled fast video streaming. According to Dailywireless.org statistics, as of January 2019, there were around 4.4 billion active internet users, corresponding to 57% of the global population. This has led to increased market adoption of online fitness apps and platforms among fitness enthusiasts for a comfortable workout experience at home. Large number of fitness studios allow users to participate in real-time, download, or stream on-demand content on virtual platforms.

The rise in digitalization along with the trend of connected fitness equipment that enables users to track health parameters, such as pulse rate and calories, propelling the online fitness market growth. Several companies are introducing online classes that allow users to integrate with their smart devices to enhance fitness experience. For instance, in September 2020, Apple, Inc. unveiled Fitness Plus, a subscription service for online fitness classes, that integrates with iPads, iPhones, Apple TV, and Apple Watch. It allows users to monitor a variety of metrics regarding activities such as running, cycling, swimming, or rowing on their Apple devices. The availability of on-demand and live workout classes with a range of connected equipment enables users to undertake classes on built-in screens of their equipment.

The coronavirus (COVID-19) pandemic will boost the online fitness market expansion as fitness enthusiasts prefer online classes to ensure social distancing and prevent the spread of virus. The temporary closure of fitness clubs and gyms due to lockdowns imposed in several countries globally has encouraged businesses to offer live-streaming workout classes. For instance, Blink Fitness, a fitness chain in the U.S., is hosting virtual workout sessions on Facebook to keep its members engaged in physical activities during the pandemic.

Live streaming of fitness sessions to experience personalized workouts

Live online fitness equipment segment is expected to expand at 35% CAGR till 2026 due to increasing demand for customized fitness classes among consumers. In a live session, the personal trainer provides explicit guidelines to the exerciser while also suggesting corrective measures, depending on individual health and requirements. Several renowned gym chains and fitness equipment industry players are entering the live online fitness market landscape to offer sophisticated training routines.

Solo online fitness sessions are undertaken by individuals according to their convenience and daily routine

Online Fitness Market

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Solo online fitness market is predicted to register growth rate of 34% during the forecast timeframe. Although group workouts provide a healthy competitive environment for exercisers and encourage them to improve, these workouts lack the benefits of personalized trainer attention. As the trainer focuses on several candidates virtually and simultaneously, it becomes challenging to provide personalized recommendations and consistent individual monitoring. Solo online sessions strengthen the client-trainer relationship to undertake customized programs that help in attaining individual fitness goals.

Growing smartphone penetration rates in Latin America will fuel the online fitness market demand

LATAM Online Fitness Market

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The growing smartphone penetration in emerging economies due to affordability, easy use, and portability is driving the demand for sophisticated online fitness classes in Latin America. According to a survey fielded in nine Latin American countries in 2019, 97% of online shoppers from Argentina used a smartphone followed by 95% in Brazil and 93% in Mexico. These smartphone users download a fitness or health app that includes a range of training programs designed to improve fitness. The developing internet infrastructure and economic conditions in several Latin American countries will surge the market adoption of smartphones for on-demand or live online fitness classes.

Rising awareness of health & well-being in several countries across Asia Pacific

Asia Pacific Online Fitness Market

In 2019, the Asia Pacific online fitness market size was around 1.5 billion. Growing awareness of fitness & wellbeing in several countries in Asia Pacific including South Korea, Japan, Malaysia, Indonesia, India, and China will surge the demand for sophisticated fitness videos. According to the Asia Development Bank Institute (ADB), Asia Pacific recorded the highest rate of obesity over recent years. Furthermore, according to ADB, as of July 2018, around 100 million people in China were diagnosed with diabetes., Rising consciousness about obesity consequences, such as diabetes and heart diseases, has encouraged people to subscribe to online fitness sessions for daily exercises.

Companies are strengthening their presence in the fitness industry by offering both on-demand and live streaming sessions

Key players operating in the online fitness market include ClassPass, Inc., FitnessOnDemand, Les Mills International Ltd., Navigate Wellbeing Solutions, Peerfit, Inc., Sworkit, Viva Leisure, Peloton, Zwift, Csharter Fitness, Inc., Goodlife Fitness, Wexer, Fitness First, Econofitness, Fittr, and MoveGB.

Players are launching online fitness platforms in the form of apps or dedicated websites to offer sophisticated training sessions by professionals. In December 2019, Life Fitness, a fitness equipment market player, launched Life Fitness on Demand, a library of digital classes available on the screens of Life Fitness premium cardio products. The digital library includes on-demand classes available on ellipticals, climbers, treadmills, cross-trainers, and exercise bikes.

The online fitness market research report includes in–depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2016 to 2026 for the following segments:

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Market, By Streaming Type

  • Live
  • On–demand

Market, By Session Type

  • Group
  • Solo

Market, By Device Type

  • Smart TVs
  • Smartphones
  • Laptops, desktops and tablets
  • Others

Market, By End–Use

  • Professional gyms
  • Educational & sports institutes
  • Corporate institutions
  • Individuals
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada 
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Singapore
    • Australia & New Zealand (ANZ) 
  • Latin America
    • Brazil
    • Mexico
    • Argentina 
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa


Authors: Preeti Wadhwani, Saloni Gankar

Frequently Asked Questions (FAQ) :

The market size of online fitness surpassed USD 5 billion in 2019 and will expand at a CAGR of 30% between 2020 and 2026.

The coronavirus (COVID-19) pandemic will boost the market exponentially as fitness enthusiasts prefer online classes to ensure social distancing and prevent the spread of virus.

Solo online fitness segment will record a growth rate of 34% from 2021 to 2027 as group workouts lack the benefit of personalized trainer attention.

The industry revenue will depict commendable growth across Latin America on account of increasing smartphone penetration due to easy use, affordability, and portability.

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Premium Report Details

  • Base Year: 2019
  • Companies covered: 20
  • Tables & Figures: 317
  • Countries covered: 20
  • Pages: 280
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