Virtual/Online Fitness Market Size By Streaming Type (Live, On-Demand), By Session Type (Group, Solo), By Device Type (Smart TVs, Smartphones, Laptops, Desktops & Tablets, Others), By End-Use (Professional Gyms, Educational & Sports Institutes, Corporate Institutions, Individuals), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026

Industry Trends

Online Fitness Market size surpassed USD 5 billion in 2019 and is poised to grow at a CAGR of over 30% from 2020 to 2026. Industry growth can be attributed to the proliferation of seamless internet services globally, facilitating uninterrupted streaming of videos online.
 

The availability of robust internet connectivity across developing and developed economies has enabled fast video streaming, positively impacting the online fitness market revenue. According to Dailywireless.org statistics, as of January 2019, there were around 4.4 billion active internet users, corresponding to 57% of the global population. This has led to increased market adoption of online fitness apps and platforms among fitness enthusiasts for a comfortable workout experience at home. A large number of fitness studios allow users to participate in real-time, download, or stream on-demand content on virtual platforms, surging the market demand.
 

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The rise in digitalization along with the trend of connected fitness equipment that enables users to track health parameters, such as pulse rate and calories, will propel the online fitness market expansion. Several companies are introducing virtual classes that allow users to integrate with their smart devices to enhance fitness experience. For instance, in September 2020, Apple, Inc. unveiled Fitness Plus, a subscription service for online fitness classes, that integrates with iPads, iPhones, Apple TV, and Apple Watch. It allows users to monitor a variety of metrics regarding activities such as running, cycling, swimming, or rowing on their Apple devices. The availability of on-demand and live workout classes with a range of connected equipment enables users to undertake classes on built-in screens of their equipment. Availability of such innovative solutions will drive the market growth.
 

The coronavirus (COVID-19) pandemic will boost the online fitness market demand as fitness enthusiasts prefer online classes to ensure social distancing and prevent the spread of virus. The temporary closure of fitness clubs and gyms due to lockdowns imposed in several countries globally has encouraged businesses to offer live-streaming workout classes. For instance, Blink Fitness, a fitness chain in the U.S., is hosting virtual workout sessions on Facebook to keep its members engaged in physical activities during the pandemic. However, with the gradual reopening of gyms and fitness clubs following relaxation in lockdowns, the demand for virtual fitness will decrease slightly.
 

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Live streaming of fitness sessions to experience personalized workouts

Live online fitness market is estimated to expand at 35% CAGR through 2026 owing to increasing demand for customized fitness classes among consumers. In a live session, the personal trainer provides explicit guidelines to the exerciser while also suggesting corrective measures, depending on individual health and requirements. Several renowned gym chains and fitness equipment market players are entering the live online fitness segment to offer sophisticated training routines.
 

Orangetheory, a fitness chain based in the U.S., hosts a 30-minute workout video each day, featuring popular coaches from around the world. The home workout session is designed to help users in reducing stress and elevating mood. Similarly, 305 Fitness also offers cardio dance live streams on YouTube. Live fitness also enables trainers to monitor exercisers in real-time and provides insights on the scope of improvement. The demand to attain personalized workout experience in the comfort of home or office environments is driving the live fitness industry growth.
 

Solo online fitness sessions are undertaken by individuals according to their convenience and daily routine

Solo online fitness market will witness growth rate of around 34% during the forecast timeframe. Although group workouts provide a healthy competitive environment for exercisers and encourage them to improve, these workouts lack the benefits of personalized trainer attention. As the trainer focuses on several candidates virtually and simultaneously, it becomes challenging to provide personalized recommendations and consistent individual monitoring. Solo virtual sessions strengthen the client-trainer relationship to undertake customized programs that help in attaining individual fitness goals.
 

Solo fitness routines provide the benefit of joining live or pre-recorded sessions as per individual convenience and schedule. These routines are specifically beneficial for working employees struggling with time management as they can stream the classes flexibly during any time of the day. Solo sessions are specifically preferred by athletes & sports players as personalized training and improvement in exercise routines is crucial. Individual sessions enable athletes to communicate their daily progress to trainers. They can also share the fitness parameters on their digitally connected fitness equipment such as treadmills, bikes, or fitness trackers with their trainers virtually, thereby ensuring enhanced exercise regimes.
 

Growing smartphone penetration rates in Latin America will impel the online fitness market growth

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The growing smartphone penetration in emerging economies due to affordability, easy use, and portability is driving the demand for sophisticated online fitness market in Latin America. According to a survey fielded in nine Latin American countries in 2019, 97% of online shoppers from Argentina used a smartphone followed by 95% in Brazil and 93% in Mexico. These smartphone users download a fitness or health app that includes a range of training programs designed to improve fitness. The developing internet infrastructure and economic conditions in several Latin American countries will surge the adoption of smartphones for on-demand or live online fitness classes.
 

Individual users subscribing to fitness sessions for improved health and immunity

Rising health concerns on account of sedentary lifestyles contributes to the online fitness market size expansion. Increasing obesity rates and related diseases including cardiac problems and diabetes are encouraging people to undertake individual fitness lessons to cater to specific health issues. According to the Center for Disease Control (CDC), in 2018, the prevalence of obesity in adults in the U.S. was around 42%. To prevent obesity-related diseases, people are incorporating physical workouts into their daily routine, thereby surging market demand for virtual/online fitness classes.
 

Rising awareness of health & well-being in several countries in Asia Pacific

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In 2019, the Asia Pacific online fitness market size was over 1.5 billion. Growing awareness of fitness & wellbeing in several countries in Asia Pacific including South Korea, Japan, Malaysia, Indonesia, India, and China will surge the demand for sophisticated fitness videos. According to the Asia Development Bank Institute (ADB), Asia Pacific recorded the highest rate of obesity over recent years. Furthermore, according to ADB, as of July 2018, around 100 million people in China were diagnosed with diabetes., Rising consciousness about obesity consequences, such as diabetes and heart diseases, has encouraged people to subscribe to virtual fitness sessions for daily exercises.
 

Major market players strengthening their presence in the fitness industry by offering both on-demand and live streaming sessions

Key players operating in the online fitness market include ClassPass, Inc., FitnessOnDemand, Les Mills International Ltd., Navigate Wellbeing Solutions, Peerfit, Inc., Sworkit, Viva Leisure, Peloton, Zwift, Charter Fitness, Inc., Goodlife Fitness, Wexer, Fitness First, Econofitness, Fittr, and MoveGB.
 

Players are launching online fitness platforms in the form of apps or dedicated websites to offer sophisticated training sessions by professionals. In December 2019, Life Fitness, a fitness equipment market player, launched Life Fitness on Demand, a library of digital classes available on the screens of Life Fitness premium cardio products. The digital library includes on-demand classes available on ellipticals, climbers, treadmills, cross-trainers, and exercise bikes. Players are introducing customer-oriented online fitness training solutions, driving industry growth globally.
 

The virtual/online fitness market research report includes in–depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2016 to 2026 for the following segments:

Market, By Streaming Type

• Live
• On–demand

Market, By Session Type

• Group
• Solo

Market, By Device Type

• Smart TVs
• Smartphones
• Laptops, desktops and tablets
• Others

Market, By End–Use

• Professional gyms
• Educational & sports institutes
• Corporate institutions
• Individuals
• Others

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Singapore
  • Australia & New Zealand (ANZ)
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa