Online Fitness Market Analysis

Online Fitness Market Analysis

Live online fitness equipment segment is expected to expand at 35% CAGR till 2026 due to increasing demand for customized fitness classes among consumers. In a live session, the personal trainer provides explicit guidelines to the exerciser while also suggesting corrective measures, depending on individual health and requirements. Several renowned gym chains and fitness equipment industry players are entering the live online fitness market landscape to offer sophisticated training routines.

Solo online fitness market is predicted to register growth rate of 34% during the forecast timeframe. Although group workouts provide a healthy competitive environment for exercisers and encourage them to improve, these workouts lack the benefits of personalized trainer attention. As the trainer focuses on several candidates virtually and simultaneously, it becomes challenging to provide personalized recommendations and consistent individual monitoring. Solo online sessions strengthen the client-trainer relationship to undertake customized programs that help in attaining individual fitness goals.

The growing smartphone penetration in emerging economies due to affordability, easy use, and portability is driving the demand for sophisticated online fitness classes in Latin America. According to a survey fielded in nine Latin American countries in 2019, 97% of online shoppers from Argentina used a smartphone followed by 95% in Brazil and 93% in Mexico. These smartphone users download a fitness or health app that includes a range of training programs designed to improve fitness. The developing internet infrastructure and economic conditions in several Latin American countries will surge the market adoption of smartphones for on-demand or live online fitness classes.

In 2019, the Asia Pacific online fitness market size was around 1.5 billion. Growing awareness of fitness & wellbeing in several countries in Asia Pacific including South Korea, Japan, Malaysia, Indonesia, India, and China will surge the demand for sophisticated fitness videos. According to the Asia Development Bank Institute (ADB), Asia Pacific recorded the highest rate of obesity over recent years. Furthermore, according to ADB, as of July 2018, around 100 million people in China were diagnosed with diabetes., Rising consciousness about obesity consequences, such as diabetes and heart diseases, has encouraged people to subscribe to online fitness sessions for daily exercises.