Smart Advertising Services Market Analysis

Smart Advertising Service Market Analysis

The mobile platform type segment held a smart advertising services market share of around 56% in 2022 and will witness over 15% CAGR through 2032. Mobile platform refers to any form of platform that makes use of cell phones and other portable electronics. Mobile platform takes advantage of the fact that many mobile device users carry their devices with them wherever they go. Location-based advertising refers to mobile advertising that is linked to location-based services. By using a individual’s location, mobile advertisers can deliver messages about a specific region. Mobile advertising aims to engage the mobile user population through techniques such as mobile-optimized advertisements, push notifications, and mobile pricing models.

The smart advertising services market from media & entertainment segment will expand at 18% CAGR during 2023 to 2032. The digital wave and the increased consumption of entertainment content are providing businesses with more creative ways to market their services to various consumer segments. To market their new projects, media & entertainment companies can create intriguing invites and post them on various social media websites. Such digital invitations attract more attendees and allow potential viewers to make faster decisions when it comes to making instant reservations & visiting locations. Online surveys & quizzes can also be used to increase customer participation. Newsletters are also effective tools for informing customers about the latest services offered by the brand.
 

The performance-based advertising segment accounted for 45% of the smart advertising services market share in 2022. Performance-based advertising is a payment model in which advertisers are paid when a specific activity, such as a lead, sale, or click, is completed. This model is used by performance advertising agencies to implement marketing campaigns and analytics across various digital mediums.
 

North America smart advertising services market held more than 35% revenue share in 2022, owing to the rising smartphone & internet penetration as well as the consumer willingness to purchase goods & services online. It encourages advertisers to run diverse & rigorous campaigns, which are poised to drive regional market growth. Furthermore, with a plethora of companies operating solely through mobile pricing models, businesses are redefining their marketing strategies and the online promotion of their services. The ad spending migration to digital media has continued to drive change in the region, particularly from digital ads, such as search, social & mobile, which have surpassed TV ad revenues. The country's expenditure on media & entertainment is steadily increasing.