Report Content
Chapter 1 Methodology & Scope
1.1 Market definitions
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data Sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
Chapter 2 Executive Summary
2.1 Smart advertising services market 360º synopsis, 2018 - 2032
2.2 Regional trends
2.3 Services trends
2.4 Platform type trends
2.5 Pricing model trends
2.6 Enterprise size trends
2.7 End-use trends
Chapter 3 Smart Advertising Services Market Industry Insights
3.1 Impact of COVID-19
3.2 Russia-Ukraine war impact
3.3 Industry ecosystem analysis
3.4 Vendor matrix
3.5 Profit margin analysis
3.6 Technology & innovation landscape
3.7 Patent analysis
3.8 Key news and initiatives
3.9 Regulatory landscape
3.10 Impact forces
3.10.1 Growth drivers
3.10.1.1 Rising demand for social media engagement
3.10.1.2 Shifting demand from traditional to digital channels
3.10.1.3 Increasing use of AI in advertising
3.10.1.4 The increasing adoption of digital displays
3.10.1.5 The proliferation of smartphones and the growing internet penetration
3.10.2 Industry pitfalls & challenges
3.10.2.1 The presence of strict regulations
3.10.2.2 Increasing concerns over privacy
3.11 Profit margin analysis
3.12 Vendor matrix analysis
3.13 Growth potential analysis
3.14 Porter’s analysis
3.15 PESTEL analysis
Chapter 4 Competitive Landscape, 2022
4.1 Introduction
4.2 Company market share, 2022
4.3 Competitive analysis of major market players, 2022
4.3.1 Amazon.Com, Inc.
4.3.2 Google LLC
4.3.3 Meta
4.3.4 Microsoft
4.3.5 Omnicom Group Inc.
4.3.6 Hulu LLC
4.3.7 Twitter
4.4 Competitive positioning matrix, 2022
4.5 Strategic outlook matrix, 2022
Chapter 5 Smart Advertising Services Market, By Services
5.1 Key trends, by services
5.2 Email Advertising
5.2.1 Market estimates and forecast, 2018 – 2032
5.3 Video Advertising
5.3.1 Market estimates and forecast, 2018 – 2032
5.4 Search Engine Advertising
5.4.1 Market estimates and forecast, 2018 – 2032
5.5 Mobile Advertising
5.5.1 Market estimates and forecast, 2018 – 2032
5.6 Social Media Advertising
5.6.1 Market estimates and forecast, 2018 – 2032
5.7 Online Display Advertising
5.7.1 Market estimates and forecast, 2018 – 2032
5.8 Others
5.8.1 Market estimates and forecast, 2018 – 2032
Chapter 6 Smart Advertising Services Market, By Platform type
6.1 Key trends, by platform type
6.2 Mobile
6.2.1 Market estimates and forecast, 2018 - 2032
6.3 Laptops, Desktops & Tablets
6.3.1 Market estimates and forecast, 2018 – 2032
6.4 Others
6.4.1 Market estimates and forecast, 2018-2032
Chapter 7 Smart Advertising Services Market, By Pricing model
7.1 Key trends, by pricing model
7.2 Cost Per Mille (CPM)
72.1 Market estimates and forecast, 2018 - 2032
7.3 Performance-based Advertising
73.1 Market estimates and forecast, 2018 – 2032
7.4 Hybrid
74.1 Market estimates and forecast, 2018 – 2032
Chapter 8 Smart Advertising Services Market, By Enterprise size
8.1 Key trends, by enterprise size
8.2 Large Enterprise
8.2.1 Market estimates and forecast, 2018 - 2032
8.3 SMEs
8.3.1 Market estimates and forecast, 2018 – 2032
Chapter 9 Smart Advertising Services Market, By End-use
9.1 Key trends, by end-use
9.2 BFSI
9.2.1 Market estimates and forecast, 2018 – 2032
9.3 Retail & Consumer Goods
9.3.1 Market estimates and forecast, 2018 – 2032
9.4 Education
9.4.1 Market estimates and forecast, 2018 – 2032
9.5 Media and Entertainment
9.5.1 Market estimates and forecast, 2018 – 2032
9.6 IT & Telecom
9.6.1 Market estimates and forecast, 2018 – 2032
9.7 Healthcare
9.7.1 Market estimates and forecast, 2018 – 2032
9.8 Others
9.8.1 Market estimates and forecast, 2018 – 2032
Chapter 10 Smart Advertising Services Market, By Region
10.1 Key trends, by region
10.2 North America
10.2.1 Market estimates and forecast, 2018 - 2032
10.2.2 Market estimates and forecast, by services, 2018 – 2032
10.2.3 Market estimates and forecast, by platform type, 2018 – 2032
10.2.4 Market estimates and forecast, by pricing model, 2018 – 2032
10.2.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.2.6 Market estimates and forecast, by end-use, 2018 – 2032
10.2.7 U.S.
10.2.7.1 Market estimates and forecast, 2018 – 2032
10.2.7.2 Market estimates and forecast, by services, 2018 – 2032
10.2.7.3 Market estimates and forecast, by platform type, 2018 – 2032
10.2.7.4 Market estimates and forecast, by pricing model, 2018 – 2032
10.2.7.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.2.7.6 Market estimates and forecast, by end-use, 2018 – 2032
10.2.8 Canada
10.2.8.1 Market estimates and forecast, 2018 – 2032
10.2.8.2 Market estimates and forecast, by services, 2018 – 2032
10.2.8.3 Market estimates and forecast, by platform type, 2018 – 2032
10.2.8.4 Market estimates and forecast, by pricing model, 2018 – 2032
10.2.8.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.2.8.6 Market estimates and forecast, by end-use, 2018 – 2032
10.3 Europe
10.3.1 Market estimates and forecast, 2018 - 2032
10.3.2 Market estimates and forecast, by services, 2018 – 2032
10.3.3 Market estimates and forecast, by platform type, 2018 – 2032
10.3.4 Market estimates and forecast, by pricing model, 2018 – 2032
5.3.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.3.6 Market estimates and forecast, by end-use, 2018 – 2032
10.3.7 UK
10.3.7.1 Market estimates and forecast, 2018 – 2032
10.3.7.2 Market estimates and forecast, by services, 2018 – 2032
10.3.7.3 Market estimates and forecast, by platform type, 2018 – 2032
10.3.7.4 Market estimates and forecast, by pricing model, 2018 – 2032
10.3.7.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.3.7.6 Market estimates and forecast, by end-use, 2018 – 2032
10.3.8 Germany
10.3.8.1 Market estimates and forecast, 2018 – 2032
10.3.8.2 Market estimates and forecast, by services, 2018 – 2032
10.3.8.3 Market estimates and forecast, by platform type, 2018 – 2032
10.3.8.4 Market estimates and forecast, by pricing model, 2018 – 2032
10.3.8.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.3.8.6 Market estimates and forecast, by end-use, 2018 – 2032
10.3.9 France
10.3.9.1 Market estimates and forecast, 2018 – 2032
10.3.9.2 Market estimates and forecast, by services, 2018 – 2032
10.3.9.3 Market estimates and forecast, by platform type, 2018 – 2032
10.3.9.4 Market estimates and forecast, by pricing model, 2018 – 2032
103.9.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.3.9.6 Market estimates and forecast, by end-use, 2018 – 2032
10.3.10 Italy
10.3.10.1 Market estimates and forecast, 2018 – 2032
10.3.10.2 Market estimates and forecast, by services, 2018 – 2032
10.3.10.3 Market estimates and forecast, by platform type, 2018 – 2032
10.3.10.4 Market estimates and forecast, by pricing model, 2018 – 2032
10.3.10.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.3.10.6 Market estimates and forecast, by end-use, 2018 – 2032
10.3.11 Spain
10.3.11.1 Market estimates and forecast, 2018 – 2032
10.3.11.2 Market estimates and forecast, by services, 2018 – 2032
10.3.11.3 Market estimates and forecast, by platform type, 2018 – 2032
10.3.11.4 Market estimates and forecast, by pricing model, 2018 – 2032
10.3.11.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.3.11.6 Market estimates and forecast, by end-use, 2018 – 2032
10.4 Asia Pacific
10.4.1 Market estimates and forecast, 2018 - 2032
10.4.2 Market estimates and forecast, by services, 2018 – 2032
10.4.3 Market estimates and forecast, by platform type, 2018 – 2032
10.4.4 Market estimates and forecast, by pricing model, 2018 – 2032
10.4.5 Market estimates and forecast, by enterprise size, 2018 – 2032
104.6 Market estimates and forecast, by end-use, 2018 – 2032
10.4.7 China
10.4.8
10.4.8.1 Market estimates and forecast, 2018 – 2032
10.4.8.2 Market estimates and forecast, by services, 2018 – 2032
10.4.8.3 Market estimates and forecast, by platform type, 2018 – 2032
10.4.8.4 Market estimates and forecast, by pricing model, 2018 – 2032
10.4.8.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.4.8.6 Market estimates and forecast, by end-use, 2018 – 2032
10.4.9 Japan
10.4.9.1 Market estimates and forecast, 2018 – 2032
10.4.9.2 Market estimates and forecast, by services, 2018 – 2032
10.4.9.3 Market estimates and forecast, by platform type, 2018 – 2032
10.4.9.4 Market estimates and forecast, by pricing model, 2018 – 2032
10.4.9.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.4.9.6 Market estimates and forecast, by end-use, 2018 – 2032
10.4.10 India
10.4.10.1 Market estimates and forecast, 2018 – 2032
10.4.10.2 Market estimates and forecast, by services, 2018 – 2032
10.4.10.3 Market estimates and forecast, by platform type, 2018 – 2032
10.4.10.4 Market estimates and forecast, by pricing model, 2018 – 2032
10.4.10.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.4.10.6 Market estimates and forecast, by end-use, 2018 – 2032
10.4.11 South Korea
10.4.11.1 Market estimates and forecast, 2018 – 2032
10.4.11.2 Market estimates and forecast, by services, 2018 – 2032
10.4.11.3 Market estimates and forecast, by platform type, 2018 – 2032
10.4.11.4 Market estimates and forecast, by pricing model, 2018 – 2032
10.4.11.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.4.11.6 Market estimates and forecast, by end-use, 2018 – 2032
10.4.12 ANZ
10.4.12.1 Market estimates and forecast, 2018 – 2032
10.4.12.2 Market estimates and forecast, by services, 2018 – 2032
10.4.12.3 Market estimates and forecast, by platform type, 2018 – 2032
10.4.12.4 Market estimates and forecast, by pricing model, 2018 – 2032
10.4.12.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.4.12.6 Market estimates and forecast, by end-use, 2018 – 2032
10.5 Latin America
10.5.1 Market estimates and forecast, 2018 - 2032
10.5.2 Market estimates and forecast, by services, 2018 – 2032
10.5.3 Market estimates and forecast, by platform type, 2018 – 2032
10.5.4 Market estimates and forecast, by pricing model, 2018 – 2032
10.5.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.5.6 Market estimates and forecast, by end-use, 2018 – 2032
10.5.7 Brazil
10.5.7.1 Market estimates and forecast, 2018 – 2032
10.5.7.2 Market estimates and forecast, by services, 2018 – 2032
10.5.7.3 Market estimates and forecast, by platform type, 2018 – 2032
10.5.7.4 Market estimates and forecast, by pricing model, 2018 – 2032
10.5.7.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.5.7.6 Market estimates and forecast, by end-use, 2018 – 2032
10.5.8 Mexico
10.5.8.1 Market estimates and forecast, 2018 – 2032
10.5.8.2 Market estimates and forecast, by services, 2018 – 2032
10.5.8.3 Market estimates and forecast, by platform type, 2018 – 2032
10.5.8.4 Market estimates and forecast, by pricing model, 2018 – 2032
10.5.8.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.5.8.6 Market estimates and forecast, by end-use, 2018 – 2032
10.6 MEA
10.6.1 Market estimates and forecast, 2018 - 2032
10..6.2 Market estimates and forecast, by services, 2018 – 2032
10.6.3 Market estimates and forecast, by platform type, 2018 – 2032
10.6.4 Market estimates and forecast, by pricing model, 2018 – 2032
10.6.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.6.6 Market estimates and forecast, by end-use, 2018 – 2032
10.6.7 South Africa
10.6.7.1 Market estimates and forecast, 2018 – 2032
10.6.7.2 Market estimates and forecast, by services, 2018 – 2032
10.6.7.3 Market estimates and forecast, by platform type, 2018 – 2032
10.6.7.4 Market estimates and forecast, by pricing model, 2018 – 2032
10..6.7.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.6.7.6 Market estimates and forecast, by end-use, 2018 – 2032
10.6.8 Saudi Arabia
10.6.8.1 Market estimates and forecast, 2018 – 2032
10..6.8.2 Market estimates and forecast, by services, 2018 – 2032
10.6.8.3 Market estimates and forecast, by platform type, 2018 – 2032
10.6.8.4 Market estimates and forecast, by pricing model, 2018 – 2032
10.6.8.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.6.8.6 Market estimates and forecast, by end-use, 2018 – 2032
10.6.9 UAE
10.6.9.1 Market estimates and forecast, 2018 – 2032
10.6.9.2 Market estimates and forecast, by services, 2018 – 2032
10.6.9.3 Market estimates and forecast, by platform type, 2018 – 2032
10.6.9.4 Market estimates and forecast, by pricing model, 2018 – 2032
10.6.9.5 Market estimates and forecast, by enterprise size, 2018 – 2032
10.6.9.6 Market estimates and forecast, by end-use, 2018 – 2032
Chapter 11 Company Profiles
11.1 Amazon.Com, Inc.
11.1.1 Business Overview
11.1.2 Financial Data
11.1.3 Services Landscape
11.1.4 Strategic Outlook
11.1.5 SWOT Analysis
11.2 BlueFocus
11.2.1 Business Overview
11.2.2 Financial Data
11.2.3 Services Landscape
11.2.4 Strategic Outlook
11.2.5 SWOT Analysis
11.3 Google LLC
11.3.1 Business Overview
11.3.2 Financial Data
11.3.3 Services Landscape
11.3.4 Strategic Outlook
11.3.5 SWOT Analysis
11.4 Hulu LLC
11.4.1 Business Overview
11.4.2 Financial Data
11.4.3 Services Landscape
11.4.4 Strategic Outlook
11.4.5 SWOT Analysis
11.5 ibex Limited
11.5.1 Business Overview
11.5.2 Financial Data
11.5.3 Services Landscape
11.5.4 Strategic Outlook
11.5.5 SWOT Analysis
11.6 Ignite Visibility
11.6.1 Business Overview
11.6.2 Financial Data
11.6.3 Services Landscape
11.6.4 Strategic Outlook
11.6.5 SWOT Analysis
11.7 Jives Media
11.7.1 Business Overview
11.7.2 Financial Data
11.7.3 Services Landscape
11.7.4 Strategic Outlook
11.7.5 SWOT Analysis
11.8 Meta
11.8.1 Business Overview
11.8.2 Financial Data
11.8.3 Services Landscape
11.8.4 Strategic Outlook
11.8.5 SWOT Analysis
11.9 Microsoft
11.9.1 Business Overview
11.9.2 Financial Data
11.9.3 Services Landscape
11.9.4 Strategic Outlook
11.9.5 SWOT Analysis
11.10 Omnicom Group Inc.
11.10.1 Business Overview
11.10.2 Financial Data
11.10.3 Services Landscape
11.10.4 Strategic Outlook
11.10.5 SWOT Analysis
11.11 Outfront Media Ltd.
11.11.1 Business Overview
11.11.2 Financial Data
11.11.3 Services Landscape
11.11.4 Strategic Outlook
11.11.5 SWOT Analysis
11.12 The Weather Company (IBM)
11.12.1 Business Overview
11.12.2 Financial Data
11.12.3 Services Landscape
11.12.4 Strategic Outlook
11.12.5 SWOT Analysis
11.13 Twitter, Inc.
11.13.1 Business Overview
11.13.2 Financial Data
11.13.3 Services Landscape
11.13.4 Strategic Outlook
11.13.5 SWOT Analysis
11.14 VaynerMedia
11.14.1 Business Overview
11.14.2 Financial Data
11.14.3 Services Landscape
11.14.4 Strategic Outlook
11.14.5 SWOT Analysis
11.15 WebFX
11.15.1 Business Overview
11.15.2 Financial Data
11.15.3 Services Landscape
11.15.4 Strategic Outlook
11.15.5 SWOT Analysis
