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Leading poultry probiotic ingredients industry companies, including Novus International, Inc. are using innovative methods to expand their regional footprint such as strategic partnerships, mergers, and product launches. The company has been actively involved in the expansion and commercialization of innovative solutions tailored for poultry health and production efficiency. Its research initiatives and collaborations with the producers contribute to a more sustainable and responsible approach. Similar steps are being undertaking by other industry players, namely: