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Poultry Probiotic Ingredients Market Size - By Product (Lactobacilli, Bifidobacterium, Streptococcus, Bacillus), Application (Broilers, Layers, Turkeys, Breeders, Chicks & Poults), Research Report, Competitive Industry Share & Global Forecast, 2023 – 2032

  • Report ID: GMI318
  • Published Date: Nov 2023
  • Report Format: PDF

Poultry Probiotic Ingredients Market Size

Poultry Probiotic Ingredients Market size is expected to grow at over 6% CAGR between 2023 and 2032, attributed to the increasing consumer preference towards more sustainable and healthier food options. Probiotics, with their ability to promote gut health, boost immunity, and improve nutrient absorption in poultry birds, provide an effective alternative to traditional antibiotics and growth-promoting agents.

There is a rising concern about food safety and the usage of antibiotics in poultry production. With consumers constantly seeking poultry products that are free from antibiotic residues and other synthetic additives, the necessity for natural and safe alternatives such as probiotics has surged. Poultry producers are widely adopting probiotic ingredients to ensure the health and well-being of their flocks, propelling the industry growth.

Further, the rise in poultry intake, spurred by population growth, urbanization, and a shift towards protein-rich diets is shaping the poultry probiotic ingredients market dynamics. It remains a prevalent source of protein, as the demand for poultry products continue to escalate. According to USDA, the disparity between production and consumption has led to a surge in demand for poultry meat, with quantities rising from 69 million metric tons in 2001 to nearly 128 million metric tons in 2021. The focus on enhancing feed conversion ratios, improving growth rates, and reducing mortality rates in its flocks will boost the product demand.

Regulatory challenges and restrictions for the approval and use of probiotics in animal feed have created barriers for market growth. The stringent and evolving regulations focused at assuring the safety and efficacy of the product have led to uncertainty among producers, deterring their willingness to include these ingredients into poultry feed. Additionally, budget constraints and the relatively higher initial investment needed for adoption have acted as a limitation for some poultry farmers, particularly in smaller operations. These financial concerns, in conjunction with limited awareness and knowledge about the advantages of probiotics, have plummeted the industry growth.

COVID-19 Impact

The COVID-19 pandemic has significantly impacted the poultry probiotic ingredients market. With the interrupted supply chains and temporary shutdowns in several industries, including poultry farming, there were challenges related to the procurement of the product. The lockdowns and decreased workforce availability in several regions led to production delays and high operational costs. However, the pandemic also increased awareness regarding food safety, leading to a vast emphasis on alternative solutions such as probiotics to decrease the reliance on antibiotics.

Poultry Probiotic Ingredients Market Trends

There is a growing focus on adopting natural and sustainable approaches in the poultry farming sector. Increased consumer awareness about the potential hazards associated with antibiotics and synthetic additives in products has led to a conspicuous transition towards seeking more natural and eco-friendly alternatives. Poultry probiotic ingredients have emerged as a favored choice owing to their ability to develop gut health, immunity, and overall bird well-being. This trend aligns with the broader consumer demand for beneficial and ethically produced products.

Another notable trend is the wider acceptance of advanced biotechnology and performing extensive research to create cutting-edge probiotic strains and formulations. Producers are constantly seeking probiotic solutions that can offer consistent and tangible results. It has led to the development of highly effective probiotic ingredients tailored to address explicit challenges in poultry farming, such as enhanced feed conversion rates, disease preference, and improved growth performance.

For instance, in March 2023, the U.S. Department of Agriculture (USDA) has announced a funding allocation exceeding $43 million for research, innovation, and expansion in the field of meat and poultry processing. The investment is derived from the ARP and the Agriculture and Food Research Initiative (AFRI).

Moreover, with swift urbanization and higher disposable incomes, consumers are willing to pay a premium for products that are not only safe and hygienic but also produced sustainably. Thus, the industry has witnessed a greater demand for probiotic-treated poultry, which is positioned as a premium and more environmentally responsible choice. The poultry product producers will leverage this trend, adding to the revenue opportunities.

Poultry Probiotic Ingredients Market Analysis

Based on product, the lactobacilli segment will record more than 6% CAGR through 2032, due to its competence to decrease enzyme activity and increase immunity. 

  • The product has established ability to boost and uphold the gastrointestinal well-being of poultry. These probiotics aid in balancing the gut microbiota, which is important for nutrient absorption and digestion. As concerns regarding antibiotic use in poultry production grow, the demand for natural substitutes such as lactobacilli-based probiotics will surge.
  • With growing regulatory pressure and consumer awareness of the potential risks associated with antibiotic use in poultry farming, there's an inclination for antibiotic-free production methods.

The poultry probiotic ingredients market from broiler application segment is set to expand at over 6% CAGR during 2023 and 2032, owing to the ability of probiotic ingredients to manage weight and proper digestive functions in broilers.

  • Probiotic ingredients are constantly used in broiler diets to enhance feed conversion ratios and growth rates, resulting in cost-effective and efficient meat production.
  • Broiler chickens are known for their lean meat, which aligns with the growing consumer necessity for healthy and lean sources of protein. It is mostly preferred as health-conscious consumers seek low-fat, high-protein options.

Asia Pacific poultry probiotic ingredients market is poised to observe around 6.3% CAGR till 2032, attributed to growing meat consumption in the region. Rapid urbanization and population growth have escalated demand for poultry products, as consumers seek affordable and protein-rich dietary options. Moreover, the rising awareness of food safety and sustainability is promoting a shift towards natural and environment-friendly practices in poultry farming.

Poultry Probiotic Ingredients Market Share

Leading poultry probiotic ingredients industry companies, including Novus International, Inc. are using innovative methods to expand their regional footprint such as strategic partnerships, mergers, and product launches. The company has been actively involved in the expansion and commercialization of innovative solutions tailored for poultry health and production efficiency. Its research initiatives and collaborations with the producers contribute to a more sustainable and responsible approach. Similar steps are being undertaking by other industry players, namely:

  • Lexington Enterprises Pte. Ltd.
  • Ceva Polchem Private Limited
  • Lactina Ltd.
  • International Animal Health Products
  • Biomin Holding GmbH
  • Danisco Animal Nutrition
  • Prowell
  • Adisseo France SAS
  • Chr. Hansen Holding A/S
  • Neospark
  • Lallemand Inc.
  • DSM
  • Evonik Industries AG
  • Huveoharma AD
  • The Vit-E-Men Co., Inc.
  • Intvet Products Mfg Co.

Poultry Probiotic Ingredients Industry News

  • In July 2022, Kemin Industries, a global ingredient manufacturer committed to improving the quality of life for 80% of the global population through sustainable products and services, introduced ENTEROSURE. The solution is designed to effectively control the proliferation of pathogenic bacteria in poultry and livestock.
  • In January 2023, Phileo Lesaffre introduced ActiSaf SC 47+ HR PROBITIC, specifically for the poultry sector at the International Production & Processing Expo (IPPE) in Atlanta.

The poultry probiotic ingredient market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in Tons & revenue in US$ Thousand from 2023 to 2032 for the following segments.

Market, By Product

  • Lactobacilli
  • Bifidobacterium
  • Streptococcus
  • Bacillus
  • Others

Market, By Application

  • Broilers
  • Layers
  • Turkey
  • Breeders
  • Chicks & Poults
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • Thailand
    • Australia
    • Malaysia
    • South Korea
  • Latin America
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia 


Authors: Kunal Ahuja, Sarita Bayas

Frequently Asked Questions (FAQ) :

Poultry Probiotic Ingredients Industry is poised to expand at 6% CAGR during 2023 to 2032, attributed to the increasing consumer preference towards more sustainable and healthier food options.

The broiler application segment is set to grow at over 6% CAGR between 2023 and 2032, due to the ability of probiotic ingredients to manage weight and proper digestive functions in broilers.

Asia Pacific market will expand at 6.3% CAGR through 2032, owing to growing meat consumption in the region, along with rapid urbanization and population growth.

Lexington Enterprises Pte. Ltd., Ceva Polchem Private Limited, Lactina Ltd., International Animal Health Products, Biomin Holding GmbH, Danisco Animal Nutrition, Prowell, and Adisseo France SAS.

Poultry Probiotic Ingredients Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 26
  • Tables & Figures: 209
  • Countries covered: 18
  • Pages: 220
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