Poultry Probiotics Market Size By Product (Lactobacilli, Bifidobacterium, Streptococcus, Bacillus), By Application (Broilers, Layers, Turkeys, Breeders, Chicks & Poults), Regional Outlook (U.S., Canada, Germany, UK, France, Italy, Russia, Spain, China, India, Japan, South Korea, Australia, Thailand, Malaysia, Brazil, Saudi Arabia, South Africa), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2016 – 2024

Published Date: May 2017 | 175 Pages | Report ID: GMI318 Report Format: PDF

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Industry Trends

Poultry Probiotics Market size was above USD 1 billion in 2016 and industry expects gains at over 7%.

U.S. Poultry Probiotics Market Size, By Application, 2016 & 2024, (KT)
U.S. Poultry Probiotics Market Size, By Application, 2016 & 2024, (KT)


Strong indicators for preference for natural growth promoters (NGPs) over antibiotic growth promoters (AGPs) by livestock farmers owing to development of resistance to disease should drive market size. They are categorized as NGPs which are used as direct fed animal feed supplements consisting of mixed live micro-organism. 

Growth in livestock production owing to rise in meat consumption particularly in China, India, Malaysia and Indonesia should drive poultry probiotics market size. Rise in protein intake among health-conscious consumer accompanied with growing concerns such as malnutrition should drive product demand. Asia Pacific broiler meat consumption was over 35 million tons in 2016 and accounted for over 50% of the total global share.

Stringent regulations by FDA and EU Commission regarding ban of AGPs in animal feed should positively favor market size. AGPs accumulates in the gastrointestinal tract (GI) of livestock which has evident residues in animal foods leading to medical antibiotics resistance in humans and animals.

Poultry probiotics are mixture of biocompatible bacteria which causes no harm to human as well as animal health. Approval for GRAS status accompanied with China regulatory norms supporting product development and research in animal nutrition and feed products should stimulate product demand thereby acting as major contributing factor towards industry growth.

Probiotics are beneficial in maintaining microbial flora in GI tract of broilers, breeders and layers which leads to increase in enzyme secretion thereby maintaining effective digestive system mechanism. It also helps in regulating immune response and prevents them from infections caused by Salmonella and E coli. Broilers chicken are most consumed meat in the industry. Probiotics helps broilers chicken to gain weight and combat with environmental stress caused while hatching and processing by regulating digestive and immunoregulatory system.

Lactobacilli, Bifidobacterium, Bacillus and Streptococcus are essential microorganism strains used in the industry and also finds applications in food & beverages & dietary supplements industry. They are also used for other livestock applications which includes cattle, swine and equine. This factor may cause supply deficit in the industry and affect poultry probiotics market price trend.

Poultry Probiotics Market, By Product

Lactobacilli based poultry probiotics market size should generate over USD 1 billion in sales by 2024. It is widely used in turkey and layer feed to provide complete nutritive environment along with high quality egg production. Increasing egg and turkey consumption mainly in U.S due to changing consumer preferences towards use of NGPs for livestock production for better diets should stimulate product demand.

Bifidobacterium may witness gains at over 5% by 2024. Bifidobacterium are effective in maintaining gastrointestinal flora and help preventing specific diseases. These are classified under beneficial bacteria which helps in improving host livestock microbial balance and helps in promoting growth and enhancing immunity.

Bacillus based market size should witness significant gains through the forecast timeframe. Bacillus spore easily multiply and live in gastrointestinal tract. It is highly stable and easy to maintain bacteria and it is beneficial for feed efficiency and intestinal integrity. Rise in demand for low cost effective animal nutrition solution may fuel product demand.

Poultry Probiotics Market, By Application

Poultry probiotics market from broiler application should register over USD 1.2 billion at the end of forecast timeframe. Broilers requires healthy digestive system to absorb essential feed nutrients. These products help fine tuning in intestinal environment and helps efficient digestive enzymes secretion thereby maintaining proper digestive mechanism and weight gain. Increasing pork and beef prices may stimulate broiler chicken demand thereby leading to industry growth.

Poultry probiotic market from layer application may register gains at over 7%. Layer chickens are subjected to various pressure & stress during hatching which affects their immunity and egg quality. Lactobacilli provide complete nutrition for eggs to grow and helps maintaining layer’s chicken gut health after hatching. Rising egg consumption mainly in U.S, India and China due to increasing need for balancing protein intake may drive industry growth.

Poultry probiotics industry size from chick & poults application should register gains at over 6% by 2024. New born chicken & poults are susceptible to pathogen owing to exposure to contaminated environment. These help in inhibiting harmful bacteria growth and prevents infection.


Poultry Probiotics Market, By Region

China poultry probiotics market may witness should be worth over USD 250 million by 2024. Increasing broiler meat consumption owing to growth in protein intake demand along with rise in per-capita disposable income should drive regional industry growth.

Europe led by Italy, France and Germany market size, will register gains at over 6% by 2024. Increasing concerns about livestock disease outbreaks along with AGPs ban in the region has promoted need to maintain meat quality and safety, which may boost product demand in the region.

Brazil market may witness gains at over 6% by 2024. Positive indicator towards broiler meat exports along with rising disposable income has led to increase in food spending for better diets which may drive industry growth.

Competitive Market Share

Global poultry probiotics market share is moderately consolidated. Chr Hansen, Lallemand, Kemin DSM, Novozymes, Addiseo France, Novus, Lactina, Evonik, Biomin, Calpin, and Prowell are some of the industry players.

Companies are focusing on acquisitions technological collaboration to enhance products portfolio and expand regional presence. Some of the manufacturers such as Maxxperformance are developing new microencapsulation technologies to produce more stable, long shelf life high quality products.

Poultry Probiotics Industry Background

Poultry Probiotics Market Segmentation

Poultry probiotics are mono or mixed culture of live microorganisms which helps in maintaining indigenous microbial flora that exhibit beneficial effects on animal’s health. They are incorporated in drinking water or given as direct feed supplement. It inhibits growth of harmful bacteria such as Salmonella and E coli thereby preventing host animal from infections which may lead to reduced feed intake and low growth performance.

Growing awareness among various farmers and agribusiness men regarding animal nutrition and probiotic products may drive industry growth. Rise in agribusinesses such as for livestock farming due to increasing investment and government initiatives along with technological innovations is likely to drive product demand.

What Information does this report contain?

Historical data coverage: 2013 to 2015; Growth Projections: 2016 to 2024.
Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts: major segments covering applications, top products and geographies.
Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.

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