Personal Lubricants Market Size

Personal Lubricants Market Size

Personal Lubricants Market size was valued at USD 1.4 billion in 2022 and is poised to record more than 9% CAGR from 2023 to 2032. The rising desire of the geriatric population to have an active sex life will influence market growth.

Personal lubricants are expected to witness considerable demand on the back of the growing elderly population base around the world and the sizeable number of baby boomers who engage in active sex life. A large proportion of sexually active people, rising sexual awareness along with the use of lubricants to increase sexual satisfaction will present growth prospects for personal lubricant brands in the years to come. With the increasing openness, passion, excitement, adventure, and desire for unique sexual health products and accessories, product adoption is expected to rise through 2032.
 

People are expressing more interest in trying new sexual wellness products like sex toys, lubricants, and condoms. In England, more than 86% of men and 60% of women in the 60–69 age group and 59% of men and 34% of women in the 71–75 age group reported having an active sex life. Over the coming years, the demand for the product will increase as personal lubricants gain popularity due to their enhanced benefits during sexual activity.
 

The demand for personal lubricants would be negatively impacted by the lack of understanding and sufficient care by the elder population in emerging countries. Personal lubricant consumption and demand could decline due to the lack of knowledge among elderly people about the application and correct care. However, the demand for these lubes will be driven by expanding awareness campaigns and initiatives by public and private organizations about sex education and related sexual health items.