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Nutritional Bars Market Size

  • Report ID: GMI5644
  • Published Date: May 2023
  • Report Format: PDF

 Nutritional Bars Market Size

Nutritional Bars Market size valued at USD 6.5 billion in 2022 and is poised to exhibit over 5.5% CAGR between 2023 and 2032, driven by the growing health consciouness. Nutritional bars are rich in proteins & omega-3 fatty acids, and low in sugar. Due to their high protein & fiber content nutritional bars are significantly used in dietary supplements and medical treatment.


Consumers becoming more health-conscious and inclined toward wholesome & useful snacking options such as energy bars which in turn drives the market growth. Protein bars are nutrient-dense dietary products that provide extra protein that the body needs. Further, number of health benefits associated with protein bars, as it helps in building blocks for healthy muscles and tissues, repair tissue, weight management, synthesis of enzymes, enhances immune system, and helps in maintaining healthy cholesterol levels.

Protein bars are fantastic alternative to unhealthy snacks. Energy bars are practical, easy to transport, and many have acceptable levels of fat, saturated fat, and sodium. Energy bars offer high-quality protein without the cholesterol and saturated fat of animal protein sources with high-fat content. The market statistics are anticipated to be led by consumers' evolving dietary tastes, changing lifestyles, and increased urbanization.

The nutritional bars market outlook is likely to be further boosted by a favourable prognosis for the consumption of functional foods due to the increased prevalence of cardiovascular diseases and the number of weight control programmes. Because of the ageing populations in Europe, the US, and Japan, customers are looking for different nutritional supplements to improve and preserve their overall health and wellness thus it will foster business demand.

Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of nutritional bars was surpassed USD 6.5 billion in 2022 and is estimated to grow at over 5.5% CAGR from 2023 to 2032, due to increased health consciousness and rising uptake of dietary supplements.

The specialty stores segment is anticipated to record a decent valuation by 2032, given the availability of a varied range of products across these settings.

Asia Pacific nutritional bars industry garnered USD 773 million in revenue in 2022 due to changing dietary preferences and growing consumer inclination toward food items with rich nutritional composition.

Notable players in this industry include General Mills, Inc., Ajinomoto Co., Inc., Cargill Incorporated, Mondelez International, Glanbia Plc, HEALTHY BARS, ADM, Global Nutrition International, The Simply Good Foods Company, The Kellogg Company.

Nutritional Bars Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 11
  • Tables & Figures: 137
  • Countries covered: 20
  • Pages: 250
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