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Nutritional Bars Market Analysis

  • Report ID: GMI5644
  • Published Date: May 2023
  • Report Format: PDF

Nutritional Bars Market Analysis

The demand for the product has also increased due to rising health concerns among consumers who favour a balanced diet with nutrient-rich foods. In addition, the proliferation of health awareness campaigns highlighting the value of nutrition and wellbeing has had a favourable impact on the consumption of nutritious bars around the world.


Increasing popularity due to the easy availability of an assortment of consumer goods under one roof, parking space, and convenient working hours. Further, urbanization, growth in the working-class population, and competitive pricing have fueled the attraction of hypermarkets in both developed and emerging nations.

 Asia-Pacific Nutritional Bars Market Size

The Asia Pacific nutritional bar market was worth around USD 773 million in 2022. Due to the region's rapid population growth, Asia Pacific currently holds the majority of the global market for nutritional bars. Owing to the presence of significant players during the forecast period, regional markets for nutritional bars will expand.

Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of nutritional bars was surpassed USD 6.5 billion in 2022 and is estimated to grow at over 5.5% CAGR from 2023 to 2032, due to increased health consciousness and rising uptake of dietary supplements.

The specialty stores segment is anticipated to record a decent valuation by 2032, given the availability of a varied range of products across these settings.

Asia Pacific nutritional bars industry garnered USD 773 million in revenue in 2022 due to changing dietary preferences and growing consumer inclination toward food items with rich nutritional composition.

Notable players in this industry include General Mills, Inc., Ajinomoto Co., Inc., Cargill Incorporated, Mondelez International, Glanbia Plc, HEALTHY BARS, ADM, Global Nutrition International, The Simply Good Foods Company, The Kellogg Company.

Nutritional Bars Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 11
  • Tables & Figures: 137
  • Countries covered: 20
  • Pages: 250
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