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Nutritional Bars Market Size - By Category (Gluten-free, Conventional), By Product Type (Cereal/Granola Bars, Protein Bars, Energy Bars/ Meal Replacements Bars, Fruits & Nuts Bars), Distribution Channel & Global Forecast, 2023-2032

  • Report ID: GMI5644
  • Published Date: May 2023
  • Report Format: PDF

 Nutritional Bars Market Size

Nutritional Bars Market size valued at USD 6.5 billion in 2022 and is poised to exhibit over 5.5% CAGR between 2023 and 2032, driven by the growing health consciouness. Nutritional bars are rich in proteins & omega-3 fatty acids, and low in sugar. Due to their high protein & fiber content nutritional bars are significantly used in dietary supplements and medical treatment.

Nutritional Bars Market

Consumers becoming more health-conscious and inclined toward wholesome & useful snacking options such as energy bars which in turn drives the market growth. Protein bars are nutrient-dense dietary products that provide extra protein that the body needs. Further, number of health benefits associated with protein bars, as it helps in building blocks for healthy muscles and tissues, repair tissue, weight management, synthesis of enzymes, enhances immune system, and helps in maintaining healthy cholesterol levels.

Protein bars are fantastic alternative to unhealthy snacks. Energy bars are practical, easy to transport, and many have acceptable levels of fat, saturated fat, and sodium. Energy bars offer high-quality protein without the cholesterol and saturated fat of animal protein sources with high-fat content. The market statistics are anticipated to be led by consumers' evolving dietary tastes, changing lifestyles, and increased urbanization.

The nutritional bars market outlook is likely to be further boosted by a favourable prognosis for the consumption of functional foods due to the increased prevalence of cardiovascular diseases and the number of weight control programmes. Because of the ageing populations in Europe, the US, and Japan, customers are looking for different nutritional supplements to improve and preserve their overall health and wellness thus it will foster business demand.


Protein Needed Each Day (Grams) (Age wise)

Nutritional Bars Market Trends

The prominence of busy consumer lifestyles that lead to on-the-go food consumption has fueled the global nutritional bars market. Additionally, consumers who favor a well-balanced diet rich in nutrients are becoming more concerned about their health, which has increased product demand. In addition, a rise in the quantity of health awareness campaigns highlighting the value of wellness and a nutritious diet has affected the world's consumption of nutritional bars.

Nutritional Bars Market Analysis

The demand for the product has also increased due to rising health concerns among consumers who favour a balanced diet with nutrient-rich foods. In addition, the proliferation of health awareness campaigns highlighting the value of nutrition and wellbeing has had a favourable impact on the consumption of nutritious bars around the world.

 Nutritional Bars Market Revenue Share, By Distribution Channel,

Increasing popularity due to the easy availability of an assortment of consumer goods under one roof, parking space, and convenient working hours. Further, urbanization, growth in the working-class population, and competitive pricing have fueled the attraction of hypermarkets in both developed and emerging nations.

 Asia-Pacific Nutritional Bars Market Size

The Asia Pacific nutritional bar market was worth around USD 773 million in 2022. Due to the region's rapid population growth, Asia Pacific currently holds the majority of the global market for nutritional bars. Owing to the presence of significant players during the forecast period, regional markets for nutritional bars will expand.

Nutritional Bars Market Share

Some of the leading companies involved in the market include:

  • General Mills Inc
  • Ajinomoto Co Inc
  • Cargill Incorporated
  • Mondelez International
  • Glanbia Plc
  • ADM
  • Global Nutrition International
  • The Simply Good Foods Company
  • The Kellogg Company.

Nutritional Bars IndustryNews

  • In August 2021, Cargill has entered into an agreement to acquire Aalst Chocolate Pte. Ltd., a Singapore-based world-class chocolate manufacturer. Pending regulatory approval and closing conditions, the acquisition will significantly expand Cargill’s Asia-Pacific footprint, adding chocolate to its existing portfolio of cocoa products, already sold throughout the region.


This nutritional bar market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2018 to 2032 for the following segments:

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Market, By Product (2018 – 2032)

  • Cereal/Granola Bars
  • Protein Bars
  • Energy Bars/ Meal Replacements Bars
  • Fruits & Nuts Bars
  • Others

Market, By Category (2018 – 2032)

  • Gluten-free
  • Conventional

Market, By Distribution Chanel (2018 – 2032)

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Online Retail
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East
    • South Africa
    • Saudi Arabia
    • UAE


Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of nutritional bars was surpassed USD 6.5 billion in 2022 and is estimated to grow at over 5.5% CAGR from 2023 to 2032, due to increased health consciousness and rising uptake of dietary supplements.

The specialty stores segment is anticipated to record a decent valuation by 2032, given the availability of a varied range of products across these settings.

Asia Pacific nutritional bars industry garnered USD 773 million in revenue in 2022 due to changing dietary preferences and growing consumer inclination toward food items with rich nutritional composition.

Notable players in this industry include General Mills, Inc., Ajinomoto Co., Inc., Cargill Incorporated, Mondelez International, Glanbia Plc, HEALTHY BARS, ADM, Global Nutrition International, The Simply Good Foods Company, The Kellogg Company.

Nutritional Bars Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 11
  • Tables & Figures: 137
  • Countries covered: 20
  • Pages: 250
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