Home > Food, Nutrition & Animal Feed > Healthy Snacks Market

Healthy Snacks Market Size - By Product Type (Whole Grains & Seeds Snacks, Fruit-Based Snacks, Nut & Seed-Based Snacks, Yogurt & Dairy Snacks, Vegetable Snacks, Protein Bars & Snacks, Gluten-free & Vegan Snacks), Distribution Channel & Forecast, 2023 – 2032

  • Report ID: GMI6815
  • Published Date: Sep 2023
  • Report Format: PDF

Healthy Snacks Market Size

Healthy Snacks Market size was valued at USD 90.6 billion in 2022 and is estimated to expand at a CAGR of 6.2% between 2023 and 2032. Consumers are becoming more health-conscious, seeking snacks that align with their desire for healthier eating habits. They are looking for options that provide nutrition, vitamins, and minerals, while avoiding excessive calories, sugar, and artificial ingredients. With an increasing focus on weight management and obesity prevention, many people are turning to healthy snacks as a way to control their calorie intake and maintain a balanced diet.

Healthy Snacks Market

To understand key trends  
Download Free Sample

The growing number of individuals with dietary restrictions, including gluten intolerance, lactose intolerance, and nut allergies, has fueled demand for snacks that cater to these specific needs, such as gluten-free, dairy-free, or nut-free options. Busy lifestyles and on-the-go eating habits have driven the demand for convenient, portable snacks that provide a quick energy boost or satiety between meals.

The healthy snacks market is highly competitive, with numerous brands vying for revenue share. Consumer preferences for healthy snacks can be fickle and subject to trends. Sourcing high-quality, sustainable, and affordable ingredients can be challenging.

COVID-19 Impact

The pandemic has heightened awareness of health and wellness, leading many consumers to prioritize healthier eating habits. Consumers have become more conscious of the importance of a strong immune system, driving demand for snacks with immune-boosting ingredients. Thus, the reduced number of COVID-19 cases and implementation of subsequent strategies by government and non-government organizations is set to drive the market growth.

Healthy Snacks Market Trends

The demand for plant-based and vegan snacks has been on the rise as consumers seek ethical and sustainable options. Snacks made from ingredients like chickpeas, lentils, and plant-based proteins are gaining popularity. High-protein snacks, including meat and plant-based options, are sought after by consumers looking to support their active lifestyles, manage weight, and stay satiated between meals. Consumers are increasingly focused on clean label snacks, which means products with minimal, recognizable, and natural ingredients, as well as no artificial additives, preservatives, or excessive sugars.

Healthy Snacks Market Analysis

 Healthy Snacks Market Size, By Product Type, 2021 - 2032 (USD Billion)

To understand key market trends  
Download Free Sample

The healthy snacks market from Whole Grains and Seeds Snacks segment held over USD 18.1 billion revenue in 2022. Nut and seed snacks, such as almonds, cashews, and pumpkin seeds, are popular among consumers looking for protein-rich options that promote satiety. They are especially appealing to those with active lifestyles.

Healthy Snacks Market Revenue Share, By Distribution Channel, (2022)

To understand key market trends  
Download Free Sample

The Retail Stores segment accounted for 60% of the healthy snacks market share in 2022. Retail stores offer convenience, allowing consumers to purchase healthy snacks along with their regular groceries.

U.S. Healthy Snacks Market Size, 2020- 2032 (USD Billion)

To understand regional trends  Download Free Sample

U.S. healthy snacks market size dominated around USD 31.7 billion in 2022. Consumers in North America are increasingly health-conscious, seeking snacks that align with their desire for better nutrition and well-being. The emphasis on preventive healthcare and healthy living has driven the demand for nutritious and better-for-you snacks.

Healthy Snacks Market Share 

Some of the major companies operating in the Healthy snack market are

  • KIND Snacks (KIND LLC)
  •  Clif Bar & Company
  •  RXBAR (Kellogg Company)
  •  Quest Nutrition LLC (The Simply Good Foods Company)
  •  Nature's Bakery
  • Sahale Snacks, Inc. (The J.M. Smucker Company)
  • Navitas Organics
  •  Health Warrior, Inc. (PepsiCo)
  •  Barnana
  • Graze (Unilever)
  •  Peeled Snacks (Mondelez International)
  • SnackNation
  • Annie's, Inc. (General Mills)
  •  LesserEvil Snacks
  • Rhythm Superfoods, LLC.

These companies focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these companies are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.

Healthy Snacks Industry News:

  • In March 2022, CLIFexpanded its snack category with the launch of CLIF Thins, a crispy and crunchy variation of the original CLIF BAR. CLIF Thins are consciously crafted using plant-based ingredients.
  • In February 2022, DaburIndia, a prominent Natural Health Care and Ayurvedic Company, expanded its Réal portfolio by introducing a line of healthy snacks in the Superfoods Seeds category.
  • In May 2022, HUNGRY, a comprehensive food and events platform for corporate America, acquired NatureBox, a manufacturer of healthy snacks.

This healthy snacks market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Units from 2018 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Product type

  • Whole Grains and Seeds Snacks
  • Fruit-Based Snacks
  • Nut and Seed-Based Snacks
  • Yogurt and Dairy Snacks
  • Vegetable Snacks
  • Protein Bars and Snacks
  • Gluten-free and Vegan Snacks
  • Others

Market, By Distribution Channel

  • Retail Stores
  • Online Retail
  • Vending Machines
  • Direct-to-Consumer

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
    • Malaysia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Egypt


Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of healthy snacks crossed USD 90.6 billion in 2022 and is set to reach USD 164.5 billion by 2032, attributed to the rising consumer inclination towards healthier snack options along with the increasing focus on weight management and obesity prevention.

The whole grains and seeds segment generated USD 18.1 billion in revenue in 2022, owing to the increasing demand for protein-rich snacks options, such as almonds, cashews, and pumpkin seeds.

U.S. market was valued at USD 31.7 billion in 2022, owing to the increasing emphasis on preventive healthcare and healthy living in the nation.

Some prominent healthy snack providers are KIND Snacks (KIND LLC), Clif Bar & Company, RXBAR (Kellogg Company), Quest Nutrition LLC (The Simply Good Foods Company), Nature's Bakery, Sahale Snacks, Inc. (The J.M. Smucker Company), Navitas Organics, Health Warrior, Inc. (PepsiCo), Barnana, Graze (Unilever), and Peeled Snacks (Mondelez International).

Healthy Snacks Market Scope

Buy Now

Access to only 1 person; cannot be shared; cannot be printed
Access for 2 to 5 users only within same department of one company
Access to a company wide audience; includes subsidiary companies or other companies within a group of companies

Premium Report Details

  • Base Year: 2022
  • Companies covered: 14
  • Tables & Figures: 136
  • Countries covered: 21
  • Pages: 150
 Download Free Sample