Global Not From Concentrate (NFC) Puree Market Analysis

Not From Concentrate Puree Market Analysis

The not from concentrate puree market based on product is majorly segmented into NFC puree with added sugar and no added sugar category. No-added sugar category is anticipated to grow at a considerable rate from 2019 to 2025. Promising regulatory upgrades on nutritional labeling have urged in creating a difference between natural sugar and externally added sugar.
 

NFC purees add sweetness to the product and do not require the addition of sugar. This factor may instigate new growth prospects for overall industry development due to rising demand for no added sugar products from consumers.
 

As per the study analysis, NFC puree market based on form segment is categorized into liquid and frozen form. The frozen form NFC puree holds a sizeable share in the global market driven by key aspects such as prevention from spoilage.
 

Further, the frozen form enhances the shelf life of the product, thereby allowing the storage of seasonally produced fruit purees. This will enhance the product availability for the most part of the year. The growing number of public & private refrigerated warehouses along with expanding NFC puree trade at the global level will drive the segment growth.
 

The not from concentrate puree market based on the fruit spectrum is majorly divided into berry fruits, citrus fruits, exotic fruits, and orchard fruits. Significant changes in the ethnic mix of population in developed economies along with changing taste preferences have increased the demand for exotic fruits.
 

For instance, over the past decade, Asian & Hispanic Americans population has consistently increased the share of the U.S. and Europe population. Further, Europe observes a significant demand for mango purees owing to superior taste and mouthfeel, with India, accounting for more than 50% of Europe’s mango product imports.
 

The global NFC puree market based on the application is primarily segmented into food and beverages. The development in terms of production, processing, distribution, and marketing of various food products will positively enhance the overall industry growth.
 

The food application segment in the NFC puree industry is anticipated to grow at over 5% from 2019 to 2025. NFC puree is majorly used in baby food, confectionary, dairy & other frozen products, and bakery products.
 

The continuous incorporation of new ingredients or flavors in conjunction with an improved and longer shelf life of the convenience food products will provide a strong outlook for business expansion. Improving supply efficiency coupled with heavy R&D investments toward new food product innovations with high nutrition profile will boost the segment growth.
 

Based on category, the global NFC puree market is segmented as organic and conventional. Organic segment of NFC puree industry accounted for over USD 600 million in 2018. The considerable growth can be attributed to shift toward organic farming practices coupled with government policies to ensure the authenticity of organic fruits.
 

Organic NFC puree is preferred majorly in developed economies owing to large consumer spending on health products. Increasing share of organic F&B launches with reference to conventional products will support the business expansion.

 

Asia Pacific not from concentrate puree market will achieve over 4.5% CAGR up to 2025. Rising health awareness has a significant influence on shifting consumer preferences toward products with high nutritional value and lower artificial sugar levels. End-use industries offering attractive packaging & marketing strategies related to health-based claims will augment the NFC puree demand in developing economies of Asia Pacific.
 

Strong tendency toward a healthier lifestyle is creating a sturdy platform for the growth of the NFC puree market in Asia Pacific. Besides certain Asian countries such as India and China have significantly expanded their production in the confectionery space. The growth of these food segments will concurrently drive Asia Pacific NFC puree market growth over the forecast period.