Global Not From Concentrate (NFC) Puree Market Size

Global Not From Concentrate Puree Market Size

Not from concentrate (NFC) puree market size exceeded USD 9.5 Billion, globally in 2018 and is estimated to grow at over 5% CAGR between 2019 and 2026. Growing consumer preferences for fruit-based products accompanied by health and wellness trends will fuel the global industry demand.

Not from concentrate puree undergoes very minimal processing owing to which final puree form is able to retain natural flavor and color of the fruit. The process involves grinding and drenching of fruit, followed by pressing to remove fibrous tissue including the rinds and peel. Final product derived from the process retains its original non-concentrated brix of the fresh or frozen form.
 

The demand for not from concentrate puree is increasing as consumers are more inclined towards health and wellness trends. As per industry reports, the health and wellness industry accounted for over USD 700 billion revenue from healthy eating and nutrition & weight loss category in 2018. Changing consumer preferences towards natural and nutritious products will have profound impact on not from concentrate puree market growth.
 

Fruit purees in not from concentrate form are majorly utilized in food processing industry for producing consumer products like confectionary items, fruit snacks & bars, ice creams, yogurts and smoothies. Products derived from NFC puree can be labeled “made with real fruit” which may create health halo image, thereby providing a competitive edge for the end-use industry.
 

Also, sweetness and nutritional value enhancement imparted by NFC purees on these products will open new avenues for market advancement.
 

The American Heart Association recommends limiting the amount of added sugars in daily diets to counter health problems such as obesity, weight gain, type 2 diabetes, and heart disease. This has translated to consumers demanding no added sugar products.
 

As per Food and Drug Administration (FDA), products derived from NFC puree’s can be marketed under no added sugar label. This factor is expected to significantly improve NFC puree market scope over the projected timeline.
 

NFC purees have a lower shelf life and the manufacturing costs are high as the whole process is managed in a cold chain system, which contributes in surging the final product prices. These factors may create hinderances for not from concentrate puree market growth.
 

However, despite their higher prices than traditional concentrates, consumers are ready to shell out more money for these products. Also, expansion in the cold storage facility along with enhanced focus supply chain optimization will assist in overcoming the challenge.