Baby Food Market Size, By Product (Prepared, Dried), By Distribution Channel (Hypermarket, Supermarket, Convenience Stores, Online), Regional Outlook (U.S., Canada, Germany, UK, France, Spain, Italy, Russia, China, India, Japan, South Korea, Australia, Malaysia, Indonesia, Thailand, Vietnam, Brazil, Mexico, South Africa, Saudi Arabia, UAE), Application Growth Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2025

Published Date: Mar 2019 | 152 Pages | Report ID: GMI3184 | Authors: Kiran Pulidindi, Hemant Pandey Report Format: PDF

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Industry Trends

Global Baby Food Market size was over USD 14 billion in 2018 and will grow at a CAGR over 13.5% over the projected period.

U.S. baby food market, by product, 2014 - 2025 (USD Million)

U.S. baby food market, by product, 2014 - 2025 (USD Million)

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Baby food market will be largely driven by rising demand for organic food across the globe. Organic food has garnered attention among agricultural innovation companies as well as consumers. The rising percentage of organic ingredients usage in baby food production will be positively influencing product demand in the coming years. According to USDA, Foreign Agricultural Service, organic processed food production has seen substantial growth in past decade. Consumers have various reasons to buy organic baby food, such as personal and family health and environmental concerns.

High prices of organic baby food have deterred its market growth in overall organic food market in past few years. Additionally, a growing share of women workforce in urban areas has given rise to the need of feeding babies with food products which are easily available and ready to make. Convenience to use baby food has emerged as an important factor for mothers/fathers while choosing a baby food brand.

Steadily rising global population will be an important factor which will fuel global product demand in the coming years. According to World Population Prospects: 2017 Revision, United Nations Population Division, the approximate number of babies (aged 0 to 4 years) in 2015 were 673 million globally. The number is expected to rise by 4% by 2020 according to the same source. This presents baby food industry with immense opportunities to tap geographically untouched markets.

Government initiatives have popularized breastfeeding through various activities, also the emphasis on home cooked food may hamper baby food market growth over the forecast timeframe. However, advanced technologies, innovations in food products and increasing investments in economies such as India, Vietnam, Brazil, Chile, Thailand, South Korea, Philippines, etc. would drive product demand over the next few years.

Baby Food Market, By Product

Korea baby food market, by product, 2014 - 2025 (USD Million)

Korea baby food market, by product, 2014 - 2025 (USD Million)

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Prepared baby food held 44.6% of global baby food market share in 2018. This segment includes purees, squash and other such food items which are ready to eat. The product segment will experience substantial growth in the coming years owing to the heavily growing demand for ready-to-eat food segment. Dry baby food segment shall witness substantial gains of 13.4% owing to the shelf period of these products and can be easily and quickly made within no time. Freeze dried vegetables and fruits go into making of these dried baby foods.

Baby Food Market, By Distribution Channel

Supermarkets accounted for 34% market share in global baby food market in 2018. Supermarkets are the fastest growing retail formats in recent times. The wide variety of products and budget pricing has attracted varied strata of society. Product manufacturers compete for grabbing top spots in supermarket shelves to reach the eyes of babies and mothers. Packaging plays an important role in buying decision for consumers. Hence, product manufacturers have always emphasized on attractive and convenient easy to use packaging formats. Convenience store retail formats are popular in Asian nations. Consumers prefer buying baby food in nearby stores as the shop owners provide products at discounted rates.

Baby Food Market, By Region

Europe led the global baby food market in 2018, in terms of volume the region accounted for more than 30% of the global baby food demand. Europe has presence of large number of product manufacturers and the corresponding raw material providing industries. Consumers in this region are highly concerned about food quality & safety and increasingly drifting towards organic food market, which has opened new growth avenues for baby food producing companies.

Asia Pacific baby food market will be witnessing gain of 14% during the forecast period on account of the growing baby population in India and China and drifting consumer preferences towards prepared foods. Asian countries also provide raw materials such as wheat, rice and cereals at rates lower than other continents, which has also attracted several baby food giants to invest in manufacturing and packaging plants in the region. The government in Asian countries are investing enormously in improving their infant mortality rate and have run hundreds of schemes for welfare of both mother and child. This will indirectly pave way for private brands to enter the middle-income consumer household with competitive pricing in the coming years. Therefore, propelling product demand during the forecast timeframe.

Competitive Market Share

There are several companies operating in baby food market. The major players operating in the market are Nestle, Danone, Reckitt Benckiser, Abbott and Hero Group. Other important players include HiPP, Asahi, Kewpie Corporation, Otsuka Holdings, Bubs Australia and Milupa GmbH. These companies have extensive distribution network and are present in almost all formats of distribution channels.

The baby food market is a highly competitive space. Companies are constantly expanding geographic presence through mergers and joint ventures. For instance, Reckitt Benckiser acquired Mead Johnson Nutrition, a global baby food and infant nutrition producer in June 2018 in aim to expand its nutrition business. Global companies tend to enter into tie-ups with local small and medium enterprises to better understand the local/regional customer demand and preference for baby food. These companies spend heavily on marketing, especially digital marketing and TV commercials. Companies manufacturing nutritional products for babies such as calcium and iron supplements, gripe water, etc. are also vital players and part of baby food industry.

Industry Background

Baby Food Market Segmentation

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Baby food market is a vast industry with presence of multi-national as well as small local trusted players. The buyers in the market are very sensitive regarding product quality and its packaging. The baby food market value chain involves sourcing raw materials, their processing, final packaging and their distribution. The scope of the study do not include infant formula and other milk based baby food.

Raw material suppliers play a vital role in determining the quality of final product. Meat is an important constituent of baby food and has high demand in North America and Europe. The most popular meats fed to babies include poultry, tuna, pork, beef and sheep. Wheat flour, rice and vegetables remain the most important ingredients in baby’s diet, hence most brands have variants with combination of these. Porridges are also very popular with babies which contain wheat flour, cereals and different types of grains. Babies are eligible for solid food intake after 4-6 months of birth, i.e., they can be fed food other than breastmilk after this period.

What Information does this report contain?

Historical data coverage: 2014 to 2018; Growth Projections: 2019 to 2025.
Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts: major segments covering applications, top products and geographies.
Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.

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