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Baby Food Market Size, Share and Industry Analysis Report by Product (Prepared, Dried, Baby Formula), Distribution Channel (Hypermarket, Supermarket, Convenience Stores, Online), Age Group (Infant, Toddler, Pre-school) and Category (Organic, Inorganic), Regional Outlook, End-user Development Potential, Price Trends, Competitive Market Share & Forecast, 2022 - 2030

  • Report ID: GMI3184
  • Published Date: Jul 2022
  • Report Format: PDF

Industry Overview

Baby Food Market size was valued at over USD 85.61 billion in 2021 and is estimated to grow at a CAGR of over 6% from 2022 to 2030, owing to the increasing spending on baby food.

Baby food market outlook

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Baby food is mainly specialty nutrition with well-balanced nutrition quality intended at mimicking breast milk as closely as possible. It is a pre-prepared solid food containing an easily chewable or soft food that is mostly meant for infants, newborns, toddlers or preschoolers and is available commercially. Generally, baby food contains nutrients, such as carbohydrates, protein, essential fatty acids (ARA and DHA), iron, minerals (Zinc, Calcium, and others), and vitamins (A, B, C, D, and E).

The increasing infant population across the globe is a major factor driving the baby food market growth during the projected period. For instance, according to the National Center for Health Statistics, the birth rate in 2021 increased by 1% from 2020 with a recorded birth of 3,659,289 babies. Higher spending on newborn babies to ensure their healthy development is propelling the product demand. Increasing disposable incomes, healthy economic conditions, and childcare arrangements are providing potential opportunities to opt for premium & organic baby foods. Additionally, baby food is made from vegetables & fruits and is low in sodium & saturated fats, which provide essential nutrients for the growth of the baby.

The rising adoption of organic baby food owing to rising parental concerns over the baby’s nutrition and health in developed & developing countries will accelerate the global baby food market growth in the coming few years. For instance, according to a survey by the Organic Trade Associations, about 84% of parents prefer organic food for their babies. Foods that have undergone less chemical exposure during cultivation are much preferred and safer options for baby meals.

Key manufacturers are also incorporating the organic baby food segment in their product portfolio. For instance, in January 2021, Hero Group acquired Baby Gourmet, a Canada-based organic meal brand and snack for babies. With this acquisition, Baby Gourmet and Hero Group expanded the footprint of their organic, nutritious, and natural baby food product portfolio in North America.

Increasing demand for prepared baby food to enhance the market growth

Baby Food Market, By Product

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Based on product, the market is segmented into prepared, dried, and baby formula products. The prepared baby food segment was valued at over USD 28.32 billion in 2021 and is expected to register a CAGR of over 5.8% from 2022 to 2030. The market is largely influenced by the growing product demand among working mothers with busy lifestyles & lesser time to prepare meals. The product is convenient & timesaving, and a variety of these products comply with high government standards. Prepared baby food was initially in demand from developed countries, but it is now gaining traction in developing countries including Brazil, China, Turkey, and India.

Supermarket distribution channel to boost market growth

Baby food market by distribution channel

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The supermarket segment is expected to grow at a CAGR of 5.9% through 2030 and will significantly contribute to the global baby food market growth during the forecast timeframe. Supermarkets are analyzed to be the most common & convenient method of buying baby food and thereby will witness strong growth. The availability of multiple offerings coupled with increasing label-conscious consumers is anticipated to drive segment growth. Supermarkets provide baby food with supportive advertising and shelf offering techniques to maximize the product share.

Increased product demand in the infant segment is supporting the market expansion

Baby food market by age group

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The infant segment is predicted to grow at a CAGR of 5.7% through 2030 and will significantly contribute to the global baby food market growth during the forecast timeframe. During the infant stage, babies need the most energy for their overall development, driving the demand for baby food. Additionally, baby food provides all the necessary nutrients in proper proportions, spurring market growth during the forecast timeframe.

Organic baby food will drive market growth

Based on category, the market is segmented into organic and inorganic food products. The organic baby food segment accounted for 16.9% share in 2021 and is expected to witness a CAGR of over 6.3% from 2022 to 2030. Organic baby food is increasingly preferred by parents, augmenting the segment growth. For instance, in April 20200, Gerber launched ‘Plant-tastic’, a plant-based baby food line. The product includes a range of plant-based organic toddler food. The products are made from grains, veggies & beans and offer a richer source of plant protein.

North America is set to witness significant growth over the forecast period

Baby food market by region

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North America will observe a CAGR of 5% from 2022 to 2030 North America holds a moderate share in the baby food market owing to high median household incomes and the rising female workforce. Convenience-oriented lifestyle coupled with a highly regulated industry for baby food has encouraged consumers to adopt baby foods as a preferred way of providing nutrients. Additionally, manufacturers are trying to introduce differentiated baby food products, further driving regional growth.

As of May 2022, 43% of baby food products were out of stock across the U.S., which is a significant rise from the average out-of-stock rate of between 2% and 8% at the start of year 2022. Over the past year, the average cost of the major popular baby formula products went up by as much as 18% at a time when the population is still struggling to recover from the pandemic and resulting economic recession. The formula shortage stemmed from a product recall by an Abbott Nutrition facility in Michigan where contaminated products and unsanitary conditions led the U.S. Food and Drug Administration (FDA) to shut down the facility temporarily.

Under strict FDA oversight, Abbott re-opened the infant formula facility in early June, but due to torrential rain and flooding in the area, was forced to close the plant again on June 15.

Mergers & acquisitions are among the major strategic outlook in the overall industry

Several small, medium, and international players are operating in the global baby food market. Baby food manufacturers adopt various key growth strategies, such as mergers & acquisitions, investments & expansions, partnerships & agreements, new product launches, and joint ventures, to gain a higher market share. For instance, in November 2020, Nestlé S.A. launched Freshful Start, which is a simple-ingredient line of food made from organic whole grains and vegetables that are packed in bowls. With this launch, the company entered the frozen baby food segment.

Major companies in the industry include Nestle, Abbott Laboratories, Danone S.A., The Kraft Heinz Company, Kewpie Corporation, Hain Celestial, Hero Group, Bubs Australia Limited, HiPP, Asahi Group, Symrise, DMK Group GmbH, Friesland Campina, Milupa GmbH, and PZ Cussons.

The baby food market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue in USD million from 2022 to 2030 for the following segments:

By Product

  • Prepared baby food
  • Dried baby food
  • Baby formula

By Distribution Channel

  • Hypermarket
  • Supermarket
  • Convince stores
  • Online

By Age Group

  • Infant
  • Toddlers
  • Pre-school

By Category

  • Organic
  • Inorganic

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Indonesia
    • Malaysia
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • South Africa
    • UAE
    • Saudi Arabia


Authors: Kiran Pulidindi, Hiralkumar Patel

Frequently Asked Questions (FAQ) :

The global baby food industry size is slated to surpass USD 140.96 billion by 2030 and is poised to witness a CAGR of more than 6% through 2030, due to the expanding infant population across the globe and the rise in consumer spending on baby food.

The baby food industry revenue from the supermarket distribution channel segment is slated to record a CAGR of over 5.9% through 2030 owing to the higher availability of multiple offerings and the growing number of label-conscious consumers.

North America baby food market is anticipated to strike a CAGR of around 5% between 2022 and 2030 driven by the high median household incomes and the expanding female workforce.

The organic baby food segment held over 16.9% of the overall market share in 2021 and will exhibit a CAGR of nearly 6.3% through 2030 owing to growing preference by parents.

Prepared baby food market size crossed USD 28.32 billion in 2021 and is likely to record a CAGR of around 5.8% through 2030 owing to the increasing number of working mothers with busy lifestyles & lesser time to prepare meals.

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Premium Report Details

  • Base Year: 2021
  • Companies covered: 15
  • Tables & Figures: 556
  • Countries covered: 19
  • Pages: 350

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