North America Pea Protein Market Size

North America Pea Protein Market Size

North America Pea Protein Market for Meat Substitutes Application size exceeded USD 8.5 million in 2018 and is estimated to register over 11.6% CAGR between 2019 and 2026. Changing consumer perception on environmental susceptibility has led to innovative product development in the food sector, which is augmenting demand for pea protein.

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Increasing trends towards adopting vegan diets will push the growth of North America pea protein industry for meat substitutes application. Consumers are readily shifting towards vegan diets owing to the rising awareness of overall fitness and health concerns

This trend is supported by a transformation in health & fitness industries, medical communities, and among celebrities and athletes, which has led to pea protein gaining positive momentum. Rising incidence of obesity, cardiovascular diseases, and diabetes among the geriatric population has also prompted consumers to adopt vegan diets.
 

About 3% of the population who bought plant-based foods, 3% were vegan in the year 2019 in the U.S. Moreover, the overall number of vegan consumers grew from 1% to 6% from 2014-2017 in the U.S., which creates a lucrative opportunity for the expansion of pea protein market. However, organizational efforts to counter the narrative of animal rights organizations & vegan meat manufacturers has created consumer mistrust in the North America pea protein market for meat substitutes application.
 

The ongoing trend for vegan & vegetarian diets has further enhanced consumer interest in meat substitutes and are thereby replacing animal protein with plant-based alternatives. Products developed in the North America pea protein industry for meat substitutes application provides a healthier option without compromising the taste and texture which are the key attributes driving the product demand. Pea protein isolate offers effective binding capabilities and offers a rich source of protein which contains about 85 to 90 % protein concentration.
 

A&B Ingredients, a firm based in the U.S., manufactures high quality texturized pea protein and pea protein isolates, which is 100% natural and can be easily formulated as meat analog into ground product recipe. They are widely used to prepare vegan alternatives to traditional meat products such as meatballs, nuggets & patties owing to their high-water retention and elastic texture.
 

Texturized pea protein offers low allergenicity and is highly digestible which makes it compatible for consumers with sensitive digestive systems, enhancing consumer acceptability in the North America pea protein market for meat substitutes application.