North America Pea Protein Market Analysis

North America Pea Protein Market Analysis

The North America pea protein market for meat substitutes application is segmented into pea protein isolate, pea protein concentrate, textured pea protein. Pea protein isolate for its application as a meat analog will enhance its penetration in the meat industry. Superior functionality delivered in the preparation of chicken, beef, and lamb meat to improve its weight and water retention will significantly boost its market share. Furthermore, pea protein contains a high concentration of amino acid lysine and iron which is highly suited for the consumption of hemoglobin deficient consumers.
 

An increasing health-conscious population who are willing to cut down excessive saturated fat from their diets will spur North America market growth. Isolates are the most purified form of pea proteins with easily digestible nature and is widely used in manufacturing meat substitutes.
 

Its compatibility with other natural dry & liquid ingredients makes it easy to prepare high quality burger patties, nuggets, and strips. Also, it can be easily molded, flavored and enhanced with the addition of soy or gluten to taste like chicken, lamb, or beef.
 

On the basis of end-use, the North America pea protein market for meat substitutes application study is bifurcated into burgers, strips and nuggets, meatballs and others. Pea protein is widely used to prepare high quality and vegan alternatives to meat burger patties. Its easy moldability & compatibility feature with other natural ingredients makes it compatible with preparing various kinds of meat substitutes such as chicken, beef, pork, and lamb.
 

Furthermore, easy availability and extraction techniques of pea protein along with high nutritional profile gives it a competitive advantage against other substitutes.
 

Food & beverage manufacturers in the region are featuring vegetarian alternatives in their menu to target health-conscious and vegan consumers. Kentucky Fried Chicken, a popular fast food service provider in the U.S. has introduced 100% vegan line up products in its menu.
 

Trader Joes has also introduced pea protein burger patties. Such initiatives are showing a change in consumption patterns. These innovative launches will support its growth of the North America pea protein industry for meat substitutes application.
 

U.S. meat alternatives business exceeded USD 650 million in 2018 which reflects tremendous market potential. Industry players have started to invest in R&D to gain maximum market share by the introduction of new products, gaining a unique selling point and brand recognition. The market will see favorable trends during the forecast period owing to a rapid shift towards vegetarian diets & raising awareness on animal cruelty and rights.
 

Consumers are also moving towards pea protein-based meat substitutes owing to the rising prevalence of infections and diseases in livestock. Revenue from natural and organic refrigerated meat alternatives was over USD 120 million in 2017 which exhibits emerging consumer behavior trends towards meat substitute products. Factors such as rising flexitarian population especially in millennials will support growth in the U.S. market.