Milk Protein Hydrolysate Market Trends

Milk Protein Hydrolysate Market Trends

The milk protein hydrolysate industry is driven the evolving consumer preferences and the growing emphasis on health and wellness. There is increasing demand for plant-based alternatives. The reports by NIDDK (National Institute of Diabetes and Digestive and Kidney Diseases) cite that around 68% global population has lactose malabsorption. As more consumers opt for dairy-free options due to dietary restrictions or ethical concerns, manufacturers are developing plant-based protein hydrolysates derived from sources like peas, rice, and soy. This trend aligns with the broader shift towards plant-based diets and sustainable practices, creating new opportunities in the market.
 

Another notable trend is the application diversification of milk protein hydrolysates. Beyond traditional uses in infant nutrition and sports supplements, the product is finding its way into a wide range of products, including snacks, beverages, and even cosmetics. For instance, products such as Olay Regenerist Micro-Sculpting Cream, Pantene Pro-V Shampoo & Conditioner, L'Oreal Paris Revitalift Serum, and Nivea Smooth Sensation Body Lotion among others often contain milk protein hydrolysate for moisturization and nourishment through enhanced protein content, texture, and nutritional value. As manufacturers recognize the multifaceted potential of milk protein hydrolysates in catering to the evolving needs of health-conscious consumers, the market will witness significant growth opportunities.