China Orange Juice Market Size

China Orange Juice Market Size

China Orange Juice Market size exceeded USD 655 million, in 2019 and is estimated to register over 5.5% CAGR between 2020 and 2026. Rapid adoption of orange juice in daily dietary routine owing to increasing inclination towards western consumption patterns and rising awareness on nutritional benefits of orange juice to boost the global market growth.

Orange juice is unfermented liquid obtained from different varieties of oranges such as tangerine, clementine, and valencia. It is obtained by either squeezing oranges by hand or with the help of specifically designed machines. It has to be consumed instantly and is processed & packaged by manufactures to increase its shelf life. Altering dietary patterns coupled with changing lifestyles has resulted in increased intake of affordable and healthy beverages consumption which is likely to boost China orange juice market demand.
 

Easy availability of raw materials in China, rapid investment in R&D coupled with changing consumer perceptions towards nutrition is likely to encourage consumption. Industry players are utilizing high quality tetra packaging solutions to increase shelf life and gain customer attention. Additionally, manufactures are sourcing locally grown oranges to gain unique selling point in market which should boost China orange juice industry outlook.
 

Industry players in China are developing novel techniques to extract pure orange juice by investing in cold press extraction technology along with designing attractive packaging solutions. China orange juice demand is likely to boost as manufactures are adopting innovative marketing initiatives such as advertisements on social media platforms and free product distribution to increase product penetration.
 

Increasing competition in China orange juice industry is changing market scenario as manufactures are innovating with new product lines. They are adopting new juice extraction and manufacturing technologies without the use of additives to capitalize on emerging health and fitness trends. Rapid penetration of low calorie, preservative and sugar free orange juice alternatives is likely to augment market demand.
 

Article two of China Sanitation Standard for Microorganism in Beverage regulation instructs manufactures of fruit juice on total aerobic plate count & maximum level of Coliform, E. Coli, and Salmonella concentration. This regulation has helped to maintain high standards of orange juice manufacturing in industry and meet international standards which is likely to propel China orange juice market trends.