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China orange juice market share is segmented by product into juice, still drinks, and nectar. Increasing consumer inclination towards overall wellbeing is inkling them towards consumption of pure orange juice in breakfast routines. It is naturally fortified with antioxidants, vitamins, minerals and is easy to digest which is likely to encourage consumption and boost the industry statistics.
Increasing prevalence of digestive problems, obesity, cardiovascular diseases and rising awareness towards nutritional benefits of pure orange juice is likely boost market share. Pure orange juice is rich in potassium citrate & vitamin C that aids in boosting basic metabolic rate and fast burning efficacy. Additionally, increasing prevalence among millennials to opt for healthy beverages as an alternative to fizzy drinks should boost China orange juice industry trends.
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China orange juice market is segmented by storage requirements into chilled and normal temperature. Easy availability of refrigerating solutions and increasing demand for healthy & chilled beverages to boost product demand. Additionally, manufactures are investing in innovative packaging solutions, where the beverage remains cool even without refrigeration should further boost the Chinese market demand.
The market is also gaining strength owing to increasing consumption of healthy fruit juices and rapid shift from sugar concentrated sodas. Chilled orange juices are widely available in local shops, schools & university canteens, supermarkets, and offices which is likely to boost product demand. Furthermore, rising trends in bars and restaurants to utilize chilled orange juice to prepare cocktails is likely to stimulate market growth.
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China orange juice business is bifurcated by distribution network into supermarket & hypermarkets, convenience stores, specialty food stores, online stores, and others. Rapid penetration of orange juice in online retail owing to facilities like easy payment and delivery services is likely to boost market demand.
Manufactures are rapidly investing in online retail portals to reach wider consumer base and boost market share. Also, online retail portals not only provide a platform for easy purchase but also marketing which is encouraging consumers to opt for online solutions.
China orange juice market will register over 5% CAGR up to 2026. Changing consumer perceptions on nutrition along with rising demand for high quality products should boost market outlook. Industry players in the region are developing new technologies and packaging solutions to gain competitive advantage in market which should boost the China industry outlook.
Increasing demand for high quality juice without adulterations and contamination is likely to boost market demand for orange juice. Oranges are easily available in China at economic rates plus are rich in Vitamin E, minerals, and vitamins which is likely to boost product demand. Furthermore, rising cases of obesity and heart diseases along with rapid shift towards adopting American eating habits is likely to foster the China market statistics.