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China orange juice market is competitive and major players include:
Industry players are rapidly investing in R&D to capitalize on emerging trends towards low additive, sugar, and cold pressed extracted juice products.
In December 2018, Uni-President Enterprises Corp agreed to acquire a majority stake in a South Korean food company Woongjin Foods for USD 229 million. Woongjin Foods, a food company in Seoul is engaged in the production of shelf-stable drinks such as juices and teas. This initiative allows the company to strengthen its customer base and market presence.
In May 2018, Summi (Group) Holdings Limited announced a strategic alliance with Hema supermarket for sales of its “Summi” Fresh Orange juice product. This initiative allows the company to further strengthen the competitive positioning of its brand in the domestic market.
In December 2016, Nongfu Spring launched 17.5° orange juice at its state-of-the-art processing plant in China’s Orange Town Ganzhou. This new product launch has helped the company to meet a growing demand for fresh fruit juices.