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Board games based on movies, TV shows, and video games continue to be popular. Licensed games leverage existing fan bases and offer familiar themes & characters, attracting both hardcore fans and newcomers to the hobby. Specialty board game stores, cafes, and bars are becoming more common, providing dedicated spaces for individuals to meet, play & purchase games. This trend reflects the growing demand for community-oriented gaming experiences. The interest in board games as a social activity has resurged, fueled by trends such as the rise of tabletop gaming cafes, board game conventions, and the popularity of board game-related content on platforms including YouTube & Twitch.
Additionally, board games are benefiting from cross-media promotion with tie-ins to popular movies, TV shows, video games, and books attracting new players, leading to market expansion. The market is experiencing significant growth globally, driven by the increasing demand in regions such as Asia Pacific and Latin America due to factors such as rising disposable incomes, urbanization, and growing awareness of board gaming as a recreational activity.