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In 2023, dominant market players including Hasbro Inc., Mattel Inc., Ravensburger AG, Asmodee Group, and Goliath Games LLC collectively held a substantial 15 - 20% market share. The market is highly fragmented with industry leaders actively engaged in strategic initiatives such as mergers & acquisitions, facility expansion, and partnerships to broaden their product portfolios, reach a wider customer base, and strengthen their market presence. These companies continuously invest in research & development to improve their products and incorporate new technologies, allowing them to stay ahead of the competition.
Major players operating in the board games industry include: