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These vendors are investing heavily in research and development to create modern game mechanics and designs, often leveraging technological innovations such as augmented reality and app integration. Strategic collaborations with popular intellectual properties or media franchises are also common, allowing board game providers to tap into existing fan bases and broaden their audience. Additionally, smaller indie developers are carving out niches with unique and innovative game concepts, challenging established norms and bringing novel ideas to the market. The competitive landscape is potent and diverse, ushered by a constant thrust for innovation and creativity.
Major players operating in the board games industry include: