Global Additives Market Analysis

Global Additives Market Analysis

Deo actives product market is estimated to witness significant gains over 4% by the end of 2025. Ethylhexylglycerin based deo active additive is predominantly used as its approved globally, multifunctional and versatile, additionally effective deo active. It is a multifunctional cosmetic ingredient with excellent deodorizing and skin care properties. High purity, colorless, and odorless characteristics of ethylhexylglycerin liquid makes it widely used additive for use in cosmetic formulations and deodorants indicates significant share in additives market for deodorants and antiperspirants application.
 

Deo actives are additives used in deodorants for application on the body to suppress or mask the odor of perspiration or other body odors. Global demand for deodorants among consumers is increasingly reinforced by changing lifestyles and intensifying focus on personal hygiene. The growing tendency of people toward a pleasing body odor throughout the day is fueling the demand for deodorants in personal care routines. The requirement for attaining protection against perspiration resulting to unpleasant body odor is accelerating deodorants demand, thus, promoting additives market for deodorants and antiperspirants growth.
 

Antiperspirant segment is anticipated to reach over USD 125 million by 2025. Antiperspirant as antimicrobial additives include products including aluminum chlorohydrate and aluminum sesquichlorohydrate. An antiperspirant is a chemical agent that reduces perspiration or sweating. It is an active ingredient in roll-on, spray, and powder formulations. Rising product demand owing to increasing prevalence of skin problems due to sweating including hyperhidrosis, maceration, jock itch, athlete's foot, bromhidrosis, warts, and bacterial infections will further boost the growth of Additives market for deodorants and antiperspirants application.
 

Applications of antiperspirants containing aluminum will focus on improving the skin-friendliness of these products. The use of phosphate compounds in combination with aluminum chlorohydrate will reduce the amount of aluminum compounds used, improve the antiperspirant effect, and increase skin compatibility. Thus, these factors will positively impact the demand for aluminum-based antiperspirants over the forecast period.

Asia Pacific additives market for deodorants and antiperspirants application is estimated to witness significant gains over 5% by the end of 2025.  Asia Pacific region is projected to witness a significant growth with the rising demand for deodorants. Changing lifestyle trends and a greater emphasis on hygiene together with increasing product availability will drive the demand for deodorants.
 

Increased working population spending ample amount of time outdoor is demanding deodorants to keep their bodies fresh. The hot and humid seasonal climatic condition has primarily driven market growth. The increased usage of non-aerosol deodorants and demographic factors has increasingly driven the market. The usage of deodorant sprays is more prevalent among men compared to women in Asia Pacific. Convenient pack size and changing use of deodorants among consumers have further fueled the market. The increasing expenditure on advertisement and promotion by key players is also influencing the sales growth in the region. Growing multi-level marketing along with effective distribution channels has resulted in rising accessibility and visibility of different deodorant products, boosting regional additives market share for deodorants and anti-perspirants.
 

The increasing consumer focus on the hydration benefits, antibacterial, and whitening/brightening features associated with deodorants from consumers in Asia Pacific is projected to the demand for boost additives over the projected period. Deodorant creams, spray deodorant, pumps, and roll-ons contain a significant volume of antimicrobial additives, driving regional market growth over the projected timespan.