Global Additives Market Size

Global Additives Market Size

Additives market for deodorants and antiperspirants application size was valued at USD 420 Million in 2019 and is estimated to grow at over 5% CAGR between 2020 and 2025. Growing product demand for controlling sweat, bad body odor and sweat related diseases will drive the industry growth in the study timeframe.

Additives market for deodorants and antiperspirants application products are widely utilized to increase the shelf life, to prevent bacterial breakdown, and control body sweat. Rising product demand owing to fostering personal care products demand along with rising millennial population with an increased ability to spend from across the globe.

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Additives market for deodorants and antiperspirants application is classified into deo actives and antiperspirant products. The active ingredient used in commercial antiperspirants includes aluminum chlorohydrate and aluminum sesquichlorohydrate. Whereas deo actives are alcohol-based, containing antimicrobial agents including Ethylhexylglycerin, Farnesol, Sodium Bicarbonate, Triclosan and Triethyl Citrate to lower the bacterial growth.
 

Improved social lifestyles coupled with rising consumer incomes are driving the deodorant & antiperspirant demand, thereby supporting the additives market growth. Enhanced focus on personal hygiene and the need among the younger population to feel fresh are likely to propel the deodorant's demand over the forecast timeframe. Furthermore, the ability of deodorants & antiperspirants to remove foul body odors and perspiration will generate new growth opportunities for additive manufacturers. Also, increasing industry competitiveness with penetration of new deodorant brands will provide an impetus to the business expansion.
 

Nevertheless, companies are incorporating funds into novel technological developments & manufacturing capacity expansions to amplify their product portfolio. In December 2018, the company launched a new product under the brand name, “SymGuard” for modern personal hygiene in Amsterdam and strengthened its market position in Europe. “SymGuard” has a great potential for manufacturing cosmetic & personal hygiene products. SymGuard CD is a colorless, low odor, & easy to process liquid and can be used in different kinds of personal hygiene products.
 

Coronavirus pandemic has resulted in imposition of travel ban and shutdown of manufacturing units, offices & marketplaces by governments all over the world. Owing to such measures has led to value chain disruptions throughout the globe. This has adversely affected raw materials supply for additives production. This outbreak has led to shutting down of manufacturing plants which may decrease additives for deodorants and antiperspirants application utilization.