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Europe Antimicrobial Additives Market Size for Personal Care Application By Product (Preservatives {2-bromo-2-nitropropane-1,3-diol, Benzoic Acid, Benzyl Alcohol, Chlorphenesin, Dehydroacetic Acid, Diazolidinyl Urea, DMDM Hydantoin, Ethylparaben, Methylchloroisothiazolinone, Methylparaben, Phenoxyethanol, Potassium Sorbate, Propylparaben, Sodium Benzonate, Triclosan}, Ingredients {1,2-hexanediol, Caprylhydroxamic Acid, Caprylyl Glycol, Ethylhexylglycerin, Glyceryl Caprylate, Levulinic Acid, Octenidine HCI, P-anisic Acid, Pentylene Glycol, Phenethyl Alcohol, Propylene Glycol, Sorbitan Caprylate}), By Application (Hair Care, Skin Care, Toiletries, Fragrances and Perfumes, Baby Products, Wet Wipes), Country Outlook, Application Potential, Price Trend, Competitive Market Share & Forecast, 2020 – 2025

  • Report ID: GMI4775
  • Published Date: Jul 2020
  • Report Format: PDF

Industry Trends

Europe antimicrobial additives market size for personal care application exceeded over USD 590 Million in 2019 and is estimated to grow at over 6% CAGR between 2020 and 2025. Strict regulations regarding the use of safe chemical in personal care and cosmetics has propelled market players to introduce synergized high-quality products which may foster industry growth during the forecast period.

Antimicrobial additives are used in personal care applications to prevent microbes in cosmetics products and increase preservation. Antimicrobial additive products, also known as uncontaminated products, offer custom measure of fortification against possibly detrimental microorganisms, thereby making personal care products safe to utilize.

Europe Antimicrobial Additives Market Statistics

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Rising demand for cosmetics and personal care products along with presence of major regional manufacturers is projected to boost the Europe antimicrobial additives market share for personal care applications over the projected period.

Growing demand for cosmetics & personal care products for skin, hair and personal grooming along with rising exports in the region will propel the Europe antimicrobial additives market growth. Increasing beauty & personal care product manufacturing in Europe will lead to the usage of novel ingredients & chemicals to support longer shelf life, thereby driving product demand.

Rising product demand can also be attributed to growing number of working professionals in the region, which has stimulated the demand for high quality personal care products. These products are manufactured using variety of synthetic & natural substances in order to stop microbial growth, which will further expand the Europe antimicrobial additives market for personal care application by 2025.

Growing product demand in skin care segment as it is constantly exposed to the environment makes it an ideal location microbial growth. Increasing adoption of multifunctional additives to protect consumers and stabilize product shelf-life at the same time is projected to drive the Europe antimicrobial additives market for personal care applications.

However, ongoing COVID-19 pandemic will have a short-term negative impact on market growth. The outbreak has caused administrations imposing lockdown across countries to slow down spread. Such impositions have resulted in production plant shut down for indefinite period which is hindering supply chain operations. These repercussions have led to plummeting profit margins of manufacturers which may impact the Europe antimicrobial additives market value for personal care application in a short-term span.

Growing utilization of organic acids in personal care products

Europe Antimicrobial Additives Market by Benzoic Acid

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Benzoic acid segment will surpass USD 3 million by 2025. These organic acids are aromatic carboxylic acid extracted from barriers and essential oils. Benzoic acids are used as preservatives & PH adjuster in cosmetics and personal care products. These products are also used in perfumes and fragrance products in order to control microbial growth. Growing perfumes & fragrance exports owing to presence of multinational manufacturers will stimulate the Europe antimicrobial additives market segment by 2025.

Organic acids are widely deployed as natural antimicrobial preservatives in mouthwash, shampoo, sunscreen, lipstick and cleansers and facial moisturizer. Beneficial regulations favoring organic acid usage in personal care products will further foster the Europe antimicrobial additives market growth in forecast timeline. These products possess effective PH ranges, affordable cost, high efficacy and strong commercial viability, which may favor market expansion in coming years. 

Booming cosmetics products demand owing to strong sales in fragrance segment

Europe Antimicrobial Additives Market from Fragrances and Perfumes Application

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Fragrances and perfumes application segment will surpass USD 37 million by 2025. Growing usage of antimicrobial additives in perfumes in order to keep their smell and odor intact for longer period of time will propel industry growth. Rising demand for men’s cosmetics including perfumes will further escalate industry growth. Countries including Belgium and Luxembourg are showing high potential in perfumes market, which is likely to positively impact industry growth. Presence of multinational perfumes lines in the region is likely to drive antimicrobial additives market share in Europe by 2025. Flagship products along with new launches will propel industry growth in forecast timeframe.

Fragrances and perfumes are used as therapeutic and cosmetics products which has become an important trade commodity in local and international markets. These products are formulated using variety of synthetic and natural preservatives and ingredients including alcohols, formaldehyde releasers and organic acids, which will drive the Europe antimicrobial additives market for personal care application.

Growing personal care product sector in Germany has stimulated demand for high quality preservatives & ingredients

Europe Antimicrobial Additives Market by Country

Growing emphasis on personal hygiene and ease of use products is likely to drive industry growth in the country. Rising share of men’s grooming products including perfumes, soaps and shampoos which extensively utilizes antimicrobial additives will propel industry growth in the country. Mainstream trend of natural products along with use new product launches in organic cosmetics segment will drive the Europe antimicrobial additives market growth in the country.

Germany serves as a major cosmetics & personal care business avenue in Europe owing to strong demand from skin care, hair care and toiletries. Additionally, rising demand for natural cosmetics with usage of safe & high-quality ingredients is likely to drive industry growth. Expansion of multinational market players operating in cosmetics & personal care sector in Germany will favor industry growth by 2025.

New product launch and R & D initiatives to be key business strategies by manufacturers

Europe antimicrobial additives market for personal care application is fragmented owing to the presence of large number of small and medium industry players operating in the industry. SMEs are key drivers of innovation and economic growth in overall cosmetics, personal care and ingredient manufacturing industry in the Europe. Over 5,800 SMEs are involved in the manufacturing of cosmetics in Europe. In addition, there are over 100 companies manufacturing cosmetic ingredients in Europe indicates market is significantly fragmented.

Some of the key manufacturers offering antimicrobial additives industry for personal care applications include Dow Chemical, BASF, Ashland, Chemipol, Clariant AG, Evonik, and Symrise AG. Several key market participants are working on new products launches, acquisitions and industrial expansion to expand their foothold Europe antimicrobial additives market for personal care application.

In Dec 2018, Symrise Ag launched new product under the brand name “SymGuard” for modern personal hygiene in Amsterdam and strengthen in market position in European Market. “SymGuard” has great potential for manufacturing cosmetic and personal hygiene products.

In September 2019. Beiersdorf AG introduced new skin care product under the brand name “OSCAR&PAUL” and strengthen its product portfolio and market position in antimicrobial additives market.

Europe antimicrobial additives market for personal care application report includes in-depth coverage of the industry trends, with estimates & forecast in terms of volume (Tons) and revenue (USD Thousand) from 2016 to 2025, for the following segments:

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By Product

  • Preservatives
    • 2-bromo-2-nitropropane-1,3-diol
    • Benzoic Acid
    • Benzyl Alcohol
    • Chlorphenesin
    • Dehydroacetic Acid
    • Diazolidinyl Urea
    • DMDM Hydantoin
    • Ethylparaben
    • Methylchloroisothiazolinone
    • Methylparaben
    • Phenoxyethanol
    • Potassium Sorbate
    • Propylparaben
    • Sodium Benzoate
    • Triclosan
    • Others
  • Ingredients
    • 1,2-hexanediol
    • Caprylhydroxamic Acid
    • Caprylyl Glycol
    • Ethylhexylglycerin
    • Glyceryl Caprylate
    • Levulinic Acid
    • Octenidine HCI
    • P-anisic Acid
    • Pentylene Glycol
    • Phenethyl Alcohol
    • Propylene Glycol
    • Sorbitan Caprylate
    • Others

By Application

  • Hair Care
  • Skin Care
  • Toiletries
  • Fragrances and Perfumes
  • Baby Products
  • Wet wipes
  • Others

The above information has been provided for the following countries:

By Country

  • France
  • Germany
  • Poland
  • UK
  • Italy
  • Spain
  • Russia
  • Benelux
    • Belgium
    • Netherlands
    • Luxembourg
Authors: Kunal Ahuja, Sarita Bayas

Frequently Asked Questions (FAQ) :

Increasing demand for cosmetics and personal care products coupled with presence of established manufacturers will boost the Europe antimicrobial additives industry share.

The pandemic has adversely impacted the profit margins of manufacturers due to production plant shutdowns and inefficient supply chain operations.

Evolving demand for natural and organic cosmetic products with safe and high-quality ingredients will fuel the regional share.

Fragrances and perfumes applications are expected to surpass USD 37 million by 2025. The product helps in keeping the odor intact for longer duration.

Dow Chemical, Ashland, BASF, Clariant AG, Chemipol, Evonik, and Symrise AG are some of the major market players.

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Premium Report Details

  • Base Year: 2019
  • Companies covered: 19
  • Tables & Figures: 267
  • Countries covered: 11
  • Pages: 270
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