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Potato Protein Market size to exceed $150mn by 2027

  • Published Date: March 16, 2021

Potato Protein market size is set to surpass USD 150 million by 2027, according to a new research report by Global Market Insights Inc.

Ability to provide essential amino acids along with increasing focus on healthy lifestyles is propelling the potato protein industry expansion. New product development in the plant-based ingredient category owing to trend towards veganism with a simultaneous shift from animal protein should propel the product landscape. The product observes superior demand from fitness supplement industry owing to its application in weight loss supplements and sports drinks which should boost the market demand.

Increasing demand from bakery industry should augment the market statistics

Global potato protein market from food application surpassed USD 50 million in 2020 and is likely to witness substantial gains up to 2027. Bakery holds a considerable share in food applications for potato protein. The product provides longer shelf life, color, and texture in breads which should raise the product application in bakery industry. Also, ability to enhance the nutritional value of end-product is propelling the product penetration. Improved product quality along with surge in the global bakery industry is augmenting the market share.

Consumer demand for gluten free bakery products have further raised product demand for bakery application. Gluten creates health problems such as bloating, fatigue, malnutrition and intestinal damage therefore the bakery industry is witnessing rapid consumer demand for gluten free product. Rising consumer preference for better quality gluten-free and allergen-free bakery products is generating new growth opportunity for the manufacturers.

“Concentrate potato protein market is poised to register over 4.5% gains through 2027, pertaining to its wide application in fitness supplements”

Browse key industry insights spread across pages with 120 market data tables and 9 figures & charts from the report, “Potato Protein Market Forecasts By Type (Isolates, Concentrates), Application {Food & beverage (Meat Analogue, Dairy-free, Confectionary, Bakery, Processed Foods, Functional Foods), Feed} Industry Analysis Report, Regional Outlook, Growth Potential, Price Trend, Competitive Market Share & Forecast, 2021 – 2027” in detail along with the table of contents:

Potato protein industry demand from processed food application is anticipated to cross USD 6 million by 2027. Potato protein is used in diverse functional profiles as emulsifying, gelling, foaming agent, and enhances the nutritional content of processed foods which should accelerate the product penetration. Changing lifestyle, convenience, and high nutritional value should augment processed food business thereby supporting the market statistics.

The product is used in large variety of food products including creamy sauces, mayonnaise, spreads, and dessert blends owing to its diverse functional profiles and nutritional benefits. Growing consumer preference towards modern food and lifestyle should raise the processed food market thereby stimulating market growth. Modifications in government regulation towards improving the safety and consumer knowledge on processed food ingredients along with busier lifestyles should augment processed food business which should in turn trigger the market expansion.

“Potato protein market from dairy-free applications is expected to register over 4% CAGR between 2021 and 2027, supported by growing consumer preference for plant-based protein”

North America potato protein market is anticipated to exceed USD 30 million by 2027 and is expected to achieve significant growth in the projected period. Rising consumer awareness owing to to benefits of plant-based ingredients has increased consumer preference towards potato protein in various food application including snacks, beverages and nutritional supplements is creating ample opportunity for the regional producers. Increasing health consciousness and consumer focus towards calorie reduction and weigh loss to promote fitness in U.S. and Canada region has fueled the nutritional supplement market, thereby supporting the potato protein industry expansion.

The global potato protein market share is fragmented and comprises of companies including Roquette Freres, Avebe, PPZ Niechlow, Omega Protein Corporation, KMC Ingredients, AKV Langholt, Peppes Group, Sudstarke Agrana Beteiliguns AG, Bioriginal Food and Science Corp. Companies are majorly focusing on strategic agreements such as acquisitions, mergers, collaborations, and capacity expansions to expand their production volume, and widen their geographic distribution network.

Authors: Kunal Ahuja, Amit Rawat