Western Europe Ready-to-Eat Meat Market Analysis

Western Europe Ready-to-Eat Meat Market Analysis

Western Europe ready to eat meat market value from chicken is anticipated to show significant growth of over USD 27.20 billion by the end of 2027. An increase in poultry meat consumption attributed to lower fat content will proliferate the ready-to-eat chicken product demand. The ready-to-eat chicken products include chicken nuggets, chicken salami, and chicken spring rolls. The ready-to-eat chicken products taste fresh, have a long shelf life, and offer adequate nutrients and other fats.
 

The market from cooked RTE chicken is expected to grow with a CAGR of 6.9% by the end of 2027 owing to an increase in the demand for quick & easy alternatives to home prepared meals. Poultry meat is a convenient source of protein, which does not pose negative health impacts as compared to red meat, this is anticipated to drive the demand for cooked ready-to-eat chicken products.
 

Further, cooked RTE chicken products have high nutritional value and maintain balanced diet, which will foster the product demand. It is a good source of protein and can be a guilt-free diet, especially for the for the growing kids. In addition, cooked RTE chicken are timesaving and reduce the consumption of junk food when quick food is required.
 

Western Europe ready to eat market from food service provider segment was valued at $13.25 billion in 2020 and is estimated to reach a value of USD 23.65 billion by 2027 due to the high demand for convenient & healthy food products at the workplace. The foodservice companies have limited options and regularly rotating menus to focus on creating profits and reducing losses. The employees at various organizations such as government, institutional, commercial, and industrial locations are increasingly showing interest toward food service providers as they are looking for food products with choices and variety.
 

The food service providers are switching to new products and adapting to new food trends, which is anticipated to boost the demand for ready-to-eat products. Also, the organizations look for food service providers that offer varied & new food items with affordable discounts and good quantity.  The COVID-19 pandemic has increased work from home trend, which may restrict the ready to eat meat market sales from food service providers.
 

Germany ready to eat meat market share is expected to exceed USD 13.10 billion by 2027 owing to increasing employment rate and rising working population coupled with busy schedules, increasing work hours, and hectic lifestyle of population in the country. Increasing protein requirements by the young, working-class population are expected to increase consumer acceptance for ready-to-eat meat products.
 

The high level of meat consumption and production will favor the product market in Germany. Increased meat production in sync with increasing meat demand owing to the growing population is anticipated to create opportunities for RTE meat market growth. In addition, novel innovations being carried out in the field of reformulation of ready-to-eat meat products. Like reduction in salt content, modification of fat content, reduction in nitrile content, and incorporation of high content of proteins & dietary fibers in the product are expected to open up new growth avenues for the market.