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Based on material, the market is divided into plastic, stainless steel, glass, and others. The plastic segment held around 34% market share in 2022.. These bottles, often made from materials including recycled Polyethylene Terephthalate (rPET) resonate with eco-conscious consumers. Their recyclability reduces environmental concerns and fosters sustainability. For instance, in March 2023, Al Ain introduced a novel water bottle crafted from rPET. PET, known for its excellent recyclability, is transformed into rPET after recycling, resulting in a sturdy, enduring, and endlessly recyclable material widely employed in the packaging of food & beverage products.
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Based on distribution channel, the water bottle market is categorized into online and offline. The offline segment held around USD 2.7 billion in market revenue in 2022 and is projected to grow by 2032. Supermarkets, convenience stores, and specialty retailers strategically place water bottles for easy access, making them a common sight during in-store shopping trips. The inherent advantage of these channels lies in the power of in-person exposure, enabling consumers to examine water bottles closely, assess their design, quality & size firsthand, and make informed purchase decisions. Retailers also leverage attractive displays and promotions to drive impulse purchases, enhancing the visibility & desirability of water bottles in physical stores.
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North America dominated the global water bottle market with a major share of over 30% in 2022. Companies adopting eco-friendly materials, such as recycled plastics and biodegradable options, are resonating with environmentally conscious consumers. For instance, in December 2022, Cove, a California-based material innovation firm, collaborated with Erewhon, a Los Angeles-based premium organic grocer, to unveil Cove’s inaugural line of biodegradable water bottles. Cove’s environmental-friendly water bottles can be found in Erewhon's Los Angeles stores and are available for purchase online at cove.co.