Growing beauty consciousness among teenagers and adults across the globe is one of the prime factors driving the market value. Surging multiculturalism in Western countries has shifted some beauty norms that have increasingly turned up on demand for surgical and filler rhinoplasty for nose augmentation. Additionally, celebrity culture has a significant influence on beauty consciousness due to publicly admitting of having these treatments and procedures done. These cosmetic procedures and non-invasive aesthetic procedures are gaining popularity significantly. This current perception of flawless beauty becomes more unattainable that results in the female seeking cosmetic treatments to achieve perfection. With this growing willingness to undertake the financial burden for rhinoplasty, finance companies are offering various policies to ease this burden and make these procedures more attainable. Certain rhinoplasty procedures may also have significant psychological benefits for some individuals including both social and emotional. This contributes to stimulated competition and the constant emergence of product and marketing innovations.