The surgical segment is anticipated to expand at 15.3% growth rate through 2027 led by multiple advantages such as positive effect on facial aesthetic, uplift the size of the nose, improve breathing, etc. Surgical rhinoplasty is one of the most popular facial plastic surgical procedure attributed to this treatment that can enhance both cosmetic and functional problems. The widely used techniques for these procedures are open and closed rhinoplasty to attain better outcomes. Closed rhinoplasty is the most preferred technique owing to it several benefits such as no visible scarring, shorter recovery period, less postoperative bruising and swelling among others.
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The rhinoplasty implants market for female segment is expected to grow at 16.1% CAGR by 2027 on account of the rising beauty consciousness, social media impact, and the desire for self-satisfaction among others. Studies confirmed a high usage of social media platforms has influenced some female patients to undergo rhinoplasty. Patient satisfaction further translates to optimistic online reviews and drives patient retention. Hence, players in the market are strongly emphasizing on social media marketing to drive the market growth significantly. Research studies showed that self-confidence identified as a significant factor in rhinoplasty implants treatment. Further, social conditions, environmental factors, and personality characteristics play a vital role in women incline to rhinoplasty implant procedures.
The hospital segment accounted for USD 318 million in 2020 impelled by the availability of board-certified skilled professionals, quality of care, patient satisfaction, experience, etc. Easy accessibility to novel advanced technologies surge the preference for rhinoplasty implants procedures in hospitals. Iintensive post-surgical care and continuous monitoring provided in hospitals will surge the patient preference for these healthcare settings. Therefore, rising hospital admissions with nose issues and demand for rhinoplasty implants procedures along with the developments in computer simulation technologies drive the demand for rhinoplasty in these facilities.
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U.S. rhinoplasty implants market captured 93% of revenue share in 2020 driven by numerous factors comprising surging adoption of advanced equipment by surgeons, and rising number of rhinoplasty implants across the country. Moreover, a growing number of minimally invasive surgeries and the increasing number of product launches are contributing to the market expansion. For instance, liquid rhinoplasty is emerging as the non-surgical alternative to the conventional nose-job in the country. With the advent of dermal fillers for the nose job to change the appearance of the nose, liquid rhinoplasty is gaining substantial popularity due to its relatively low cost, convenience and short recovery time. The accessibility to proper consultation services, and stringent protocols for patient safety are further impelling the market demand.
Italy dominated the Europe market and accounted for over USD 49 million in 2020 propelled by the success of rhinoplasty implants procedures, meticulous planning, and skilled performance by doctors in the country. It is considered as one of the most preferred countries for nose job owing to medical developments, minimum recovery time, and quick & successful results among others. In Italy, rhinoplasty implants area of ??treatment is constantly developing, and modern technologies are broadly used to correct defects. The main advantages of performing these procedures in Italy are the extent of the operation according to the indications, high level of service, etc.