Portable Blender Market Size

Portable Blender Market Size

Portable Blender Market size was valued at over USD 224 million in 2023 and is anticipated to register a CAGR of 4.7% between 2024 and 2032, driven by increasing awareness for health-conscious food & beverages. The changing lifestyles, shifting eating habits, and consumers’ hectic schedules further contribute to the increased adoption of portable blenders. Portable blenders provide fast and efficient way to prepare healthy food and drinks, saving the time of consumer in their hectic schedules. Their demand is also increasing due to their convenience in urban areas, where customers seek simple & healthy lunch options.

To get key market trends

  Download Free Sample

Moreover, the increasing number of dual-income households all over the world is boosting product demand. For instance, according to a survey by YouGov PLC, over 55% of U.S. households had two income earners in 2018. Likewise, as per the Modern Families Index 2019, over 75% of households in the UK had both partners working. As a result, the product demand is anticipated to rise over the forecast period.
 

Portable blenders offer fewer functionalities compared to traditional countertop blenders owing to their compact design and short battery life. They do not feature adjusting speed, specialized blades, and specialized blending programs, which can hinder their adoption for specific customer requirements. Also, counterfeit portable blenders made with inferior materials can hamper product demand and harm brand image. For instance, according to the OECD report on fake trade, the number of counterfeit products in the electronics market worldwide reached approximately USD 3 trillion in 2022, underscoring the importance of cautious purchase decisions by consumers and legitimacy & security guarantees of items of manufacturers.