Online Video Platform Market Analysis

Online Video Platform Market Analysis

In the U.S., video hosting platform held more than 25% of the online video platform market share in 2019. The online video hosting platforms offer user-friendly and secure options to content creators and major industry sectors to host their videos more effectively. Many video hosting platforms offer innovative services for editing, monetization, and Search Engine Optimization (SEO). Individual content creators are utilizing video hosting platforms to reach their targeted audience.
 

The online video hosting platform is enabling enterprises to upload and send the company introduction videos, meeting recaps, and team updates. Many enterprises are using these online hosting services for direct advertising of their products and services on devices such as laptop and smartphone.
 

The User-generated Content (UGC) business model in Germany is projected to grow at over 20% CAGR through 2027 owing to the rising number of mobile internet users globally. The growing number of mobile users is enabling individual users to create and upload videos on the online video platform. UGC model is enabling individual users to express their opinions and reviews about a particular brand or enterprise to support millions of users in improving their purchase decisions. Many enterprises are utilizing the UGC business model to improve their brand value using the video content published by social media influencers.
 

The content creator segment in India dominated the market with about 60% of the revenue share in 2019 impelled by rising social media platform using population. The increasing access to smartphones and 4G network is enabling individual content creators to create and upload videos on social media platforms. The growing demand for free video hosting portals, such as YouTube and Vimeo, is also spurring the market revenue. The individual video content creators are using these platforms to reach maximum audience in a very short time span.
 

North America accounted for 30% of the revenue share in 2019 due to dense internet penetration and huge number of smartphones using population. The enterprises in the U.S. are using the online video platform to create their brand identity. The market leaders are emphasizing on innovative solutions to enhance their presence.