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North America soy protein concentrate market from food grade segment exceeded USD 95 million in 2020 which shows opportunity for the product growth. North American market is bifurcated on the basis of grade which are food grade and animal feed grade. Soy protein concentrate is widely used in food products including cereals based and bakery products owing to its ability to increase the nutritional value of the food products. The product is widely used in food products such as fitness and sport drinks, beverages, and cold drinks to increase the protein content of the drinks pertaining to its wide demand from beverage industry.
Food grade soy protein concentrate is used in infant food products, vegan food products and meat substitutes. Consumers are more inclined towards soy protein as it provides health benefits such as reduced risk of heart disease, cancer and helps in reducing overall body weight. The rising demand for protein powder from gym going individuals should also drive the soy protein concentrate demand. Growing consumer inclination towards health and fitness along with rising demand for high protein food products and supplements should accelerate the North America soy protein concentrate market demand.
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North America soy protein concentrate market from nutrients function is estimated to achieve a significant 7.3% CAGR through 2027. Soy Protein is obtained from soybean which is defatted for its applications in fitness food products and beverages. The product is high protein with all the essential amino acids required for human nutrition which should lead to the North American industry growth. Soy protein is the least expensive for protein source which is another driver for the product growth.
Soy based food products are beneficial for cardiovascular problem and overall health as it provides high polyunsaturated fats, vitamins, minerals, and fibers which should drive the product landscape. Animal protein contains high amount of saturated fat which leads to cardiovascular problems owing to increased demand for soy protein which benefits individuals with cardiovascular health problem and reduces the risk of heart problems. Rising consumer inclination towards adapting a heathy living should trigger growth of soy protein concentrate market in North America.
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U.S. market exceeded USD 135 million in 2020. Increasing demand for dietary supplements including proteins, minerals and vitamins is likely to boost the soy protein concentrate demand. Furthermore, there is a rising shift of consumers from animal protein to plant-based protein which is another market driver in the region. Moreover, rising sport nutrition market in the U.S. region due to increasing focus on physical strength is further expected to drive the soy protein concentrate industry outlook.
Increasing consumption of meat has raised the demand for soy protein concentrate as emulsifier which should drive product demand in the region. Emulsifiers are substances sued for stabilizing the processed food products owing to its wide application in meat food products. This application of soy protein concentrate shows new opportunity for the market expansion in U.S.