Natural Sweeteners Market Analysis

Natural Sweeteners Market Analysis

In terms of product, the natural sweeteners market is categorized into agave, stevia, raw honey, monk fruit, xylitol, and others. Stevia segment is projected to showcase a CAGR of more than 7.5% over the next 10 years. The surging demand for high-performance and zero-calorie sugar is increasing the uptake of stevia-based sweeteners due to their numerous health benefits, such as lower blood sugar levels, increased glucose levels, and reduced risks of chronic diseases, including cardiac arrests.
 

In terms of application, the natural sweeteners market is segregated into confectionery, frozen desserts, dairy, beverages, sports supplements, bakery, and others. The confectionery segment is speculated to depict over 4% CAGR between 2023 and 2032. Prevailing trends of gifting confectionery items, including cookies, chocolates, cupcakes, and others, are strengthening the market outlook. The emerging preference for confectionary items with nutritional value, especially among millennials, is estimated to further fuel segment progress.
 

Europe natural sweeteners market is slated to witness a CAGR of more than 3.5% from 2023 to 2032. The growing demand for healthy food & beverage products, coupled with changing health perceptions among the population, is set to augment regional market statistics. Moreover, the high prevalence of chronic diseases, such as heart illnesses, is encouraging people to opt for natural sweeteners, which is likely to facilitate market development.