Menstrual Hygiene Management Market Analysis

Menstrual Hygiene Management Market Analysis

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In terms of revenue, the menstrual hygiene management market from the sanitary pads product segment reached USD 18 billion in 2021. Increasing awareness regarding sanitary napkins and their ease of use is driving young girls to use these menstrual products. Menstrual cups and tampons are widely known to increase the risk of thrombosis with thrombocytopenia syndrome (TTS). Contrary to this, sanitary napkins are worn externally and minimize the risk of such health conditions in women. Government efforts to improve affordability and enhance access to female hygiene products through the deployment of sanitary napkin vending machines will further favor the industry outlook.
 

Menstrual hygiene management market share from supermarket/hypermarket distribution channel segment is anticipated to exhibit 3.5% CAGR between 2022-2030. Supermarkets and hypermarkets are recording high footfall as they provide customers with an all-inclusive shopping experience along with multiple offers. These stores offer women a choice to purchase from a broad spectrum of menstrual hygiene product brands. There are efforts for the modernization of hypermarkets and supermarkets with IoT-based automated solutions. It will help improve occupant comfort compliance, preventative maintenance, and smart control, which could boost the segment expansion.
 

Asia Pacific menstrual hygiene management market size is projected to surpass USD 13 billion by 2030. Rapid influx of public and private funding for educating young girls about menstruation will offer a considerable boost to the demand for menstrual hygiene products. Various government bodies across APAC are introducing favorable policies and initiatives to help improve access and affordability of these products to women across underdeveloped areas.