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Menstrual Cup Market Size - By Type (Bell-shaped, Cylindrical, V-shaped, Disc-style, Collapsible), By Material (Medical Grade Silicone, Rubber, Thermoplastic Elastomer, Latex), By Distribution Channel (Retail Pharmacy, Hospital Pharmacy, E-commerce channels, Brick & Mortar, Supermarket) – Global Forecast to 2032

  • Report ID: GMI6046
  • Published Date: Jun 2023
  • Report Format: PDF

Menstrual Cup Industry Analysis

Menstrual Cup Market size was valued at USD 314.3 million in 2022 and is projected to reach USD 475.1 million by 2032 driven by increasing inclination towards organic products.

Menstrual Cup Market

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A menstrual cup is a reusable feminine hygiene product designed to collect menstrual fluid during menstruation. It is a small, bell-shaped cup made of medical-grade silicone, latex, or elastomer materials. Menstrual cups are inserted into the vagina to collect menstrual blood rather than absorbing it such as pads or tampons. Further, menstrual cups are considered to be a discreet and convenient option for managing menstrual flow, allowing women to participate in various activities without discomfort or leakage.

Additionally, rapid urbanization and growing literacy rate among women is accelerating business progression. The World Banks’s Water Global Practice is collaborating with countries of all nations to include menstrual health and hygiene in water-related projects. For instance, the Rural Water, Sanitation and Hygiene for Human Capital Development Project in Bangladesh aims to eradicate stigma associated with women buying various menstrual products such as menstrual cups and promotes women empowerment.

Furthermore, rising literacy rates among the female population base is significantly impacting the expansion of industry. In rural areas of developing countries, absenteeism is influenced by taboo associated with menstruation and a lack of infrastructure. For instance, in Kenyan research, 95% of menstrual girls missed 1-3 school days, 70% said their grades suffered, and over 50% dropped out of class owing to their periods.


COVID-19 Impact

COVID-19 significantly impacted the world economy and negatively affected almost every industry including the Femtech industry and several other organizations as a whole, irrespective of its size. Initially, the market suffered a setback due to the commencement of the lockdown and stringent regulations imposed by authorities during the lockdown. Due to a shortage of both non-essential and emergency medical supplies, the pandemic caused chaos in the entire medical sector.

Moreover, change in the consumers’ buying patterns were observed since they were unable to purchase menstrual cups from hospital or retail pharmacies owing to monetary and mobility constraints during the pandemic. Further, covid-19 also disrupted new product launches, which caused a negative impact on the regulatory approval of new products. However, the increasing adoption of organic menstrual cups and the rising sales through online pharmacies countered the negative impact which the COVID-19 pandemic initially had on the industry gains.

Menstrual Cup Market Trends

The growing awareness regarding environmental pollution caused due to menstrual cups is increasing the inclination to opt for eco-friendly and organic menstrual cups. Menstrual cups, in general, have gained traction as an alternative to traditional disposable menstrual products including pads and tampons. Organic menstrual cups are made from natural materials, typically medical-grade silicone, or natural rubber, that are free from harmful chemicals, fragrances, and dyes. This makes them a safer and healthier option compared to disposable products, which can contain potentially harmful substances.

Moreover, organic menstrual cups are reusable and can last for several years with proper care. This significantly reduces the amount of waste generated compared to disposable products. By using organic menstrual cups, individuals can contribute to reducing their environmental impact and carbon footprint.

Menstrual Cup Type Segmentation

Menstrual Cup Market Size, By Type, 2021 - 2032 (USD Million)

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Based on type, the menstrual cup market is segmented into bell-shaped, cylindrical, V-shaped, disc-style, and collapsible. The bell-shaped segment witnessed the largest revenue size at USD 176.6 million in 2022 and is estimated to witness USD 269.9 million by 2032. Bell-shaped menstrual cups are in different sizes and firmness levels, making them suitable for a wide range of individuals, including those with different anatomies and varying levels of pelvic floor muscle strength. This versatility allows users to find a cup that fits their unique needs and preferences.

Moreover, menstrual cups, including the bell-shaped ones, can be worn for up to 12 hours, depending on the individual's flow. This longer wear time provides convenience and reduces the need for frequent changes, especially during busy days or overnight.

Menstrual Cup Material Segmentation

Menstrual Cup Market Share, By Material, 2022

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Menstrual cup market is bifurcated based on the material into medical grade silicone, rubber, thermoplastic elastomer, and latex. The medical grade silicone segmentis anticipated to reach at USD 223.2 million by 2032. Medical grade silicone is considered a safe material for intimate use. It is hypoallergenic, non-toxic, and generally well-tolerated by most individuals. It does not contain harmful chemicals such as phthalates, BPA, latex, or dioxins, which are commonly found in other materials.

Furthermore, medical grade silicone is a durable material that can withstand repeated use and cleaning without losing its shape or integrity. It is resistant to degradation from heat, moisture, and UV exposure. A well-maintained silicone menstrual cup can last for several years, making it a cost-effective option in the long run.

Menstrual Cup Distribution Channel Segmentation

The menstrual cup market is segmented by distribution channel into retail pharmacy, hospital pharmacy, e-commerce channels, brick & mortar, and supermarket/hypermarket. Retail pharmacy segment dominated the industry accounting for more than 35% market share in 2022 and is estimated to witness USD 168.9 million by 2032. The demand for this segment will substantially increase due to the several advantages it offers such as personalized medical advice to customers, convenience, easy accessibility of products as well as other household items. Moreover, the growing awareness regarding menstrual disorders among the female population base is further augmenting the segment value.

Menstrual Cup Regional Analysis  

U.S. Menstrual Cup Market Size, 2020 -2032 (USD Million)

U.S. menstrual cup market accounted for USD 57.1 million in 2022 and will grow momentously at USD 82.9 million by 2032. The affordability of menstrual cup among the target population base and ongoing technological developments are primarily responsible for the progression of the U.S. industry size. Further, the region's high healthcare spending on health care management and rising disposable income. Also, the substantial presence of well-established market participants and the favourable regulatory environment result in a number of product approvals and launches, particularly in the U.S.

Menstrual Cup Industry Leaders

Some of the notable key menstrual cup market players operating in the menstrual cup industry include Johnson & Johnson, Procter & Gamble, Kimberly-Clark, Unicharm Corporation, Unilever plc., Edgewell Personal Care, Premier FMCG (Lil-lets UK Limited), Ontex, Kao corporation, first quality enterprises, Hengan international, Cora, Diva, INTIMINA among others.

Menstrual cup Industry News:

  • In October 2022, P&G's Always launched “50 Period Heroes” team to expand their work to help #EndPeriodPoverty initiative across the U.S. This period heroes represent organizations and people in each of the 50 states of the U.S. as well as enable access to period product to young people. Such initiative offers competitive edge to the firm in the significant market.
  • In October 2019, FMCG giant Procter & Gamble (P&G) announced initiation of its “mother-daughter menstrual health & hygiene” educational program to five crore girls by 2022. Such programs create a significant impact on the menstrual awareness among the women all over the world thereby, enhancing market penetration and revenue generation of its feminine care related products.

Menstrual cup market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2018 to 2032 for the following segments:

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By Type (USD Million)

  • Bell-shaped
  • Cylindrical
  • V-shaped
  • Disc-style
  • Collapsible    

By Material (USD Million)

  • Medical grade silicone
  • Rubber
  • Thermoplastic elastomer
  • Latex

By Distribution Channel (USD Million)

  • Retail pharmacy
  • Hospital pharmacy
  • E-commerce channels
  • Brick & mortar
  • Supermarket/hypermarket

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • UK
    • Spain
    • Italy
    • Russia
    • Poland
    • Switzerland
    • Norway
    • Finland
    • Sweden
    • Denmark
    • The Netherlands
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • South Korea
    • Taiwan
    • Indonesia
    • Vietnam
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Colombia
    • Chile
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • UAE
    • Israel


Authors: Rupali Swain, Pratiksha Kamthe

Frequently Asked Questions (FAQ) :

Global market share for menstrual cup was USD 314.3 million in 2022 and will reach USD 475.1 million by 2032 driven by the rapid urbanization and the growing literacy rate among women.

Menstrual cup market size was USD 57.1 million in 2022 and will record USD 82.9 million by 2032 owing to the growing healthcare spending on health care management and higher disposable incomes in the region.

Bell-shaped menstrual cup industry share had reached USD 176.6 million in 2022 and will amass USD 269.9 million by 2032 due to their growing suitability for a wide range of individuals, including those with different anatomies and varying levels of pelvic floor muscle strength.

Johnson & Johnson, Procter & Gamble, Kimberly-Clark, Unicharm Corporation, Unilever plc., Edgewell Personal Care, Premier FMCG (Lil-lets UK Limited), Ontex, Kao corporation, first quality enterprises, Hengan international, Cora, and Diva are some of the top menstrual cup companies.

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 14
  • Tables & Figures: 287
  • Countries covered: 32
  • Pages: 200
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