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Tampon Market Size By Type (Radially Wound Pledget, Rectangular/Square Pad), By Material (Blended, Cotton, Rayon), By Distribution Channel (Retail Pharmacy, Hospital Pharmacy, E-commerce channels, Brick & Mortar, Supermarket/Hypermarket) – Global Forecast to 2032

  • Report ID: GMI5991
  • Published Date: Jun 2023
  • Report Format: PDF

Tampon Industry Analysis

Tampon Market size was valued at over USD 1.1 billion in 2022 and is projected to reach more than USD 1.8 billion by 2032. A tampon is a feminine hygiene product designed to absorb menstrual flow. It is typically made of soft material, such as cotton, and is inserted into the vagina to absorb the blood during menstruation. Tampons come in various sizes and absorbencies to accommodate different flow levels. They usually have a string attached for easy removal.

Tampon Market

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Further, tampons are considered to be a discreet and convenient option for managing menstrual flow, allowing women to participate in various activities without discomfort or leakage, thus are highly preferred by women athletes. The World Banks’s Water Global Practice is collaborating with countries of all nations to include menstrual health and hygiene in water-related projects. For instance, the Rural Water, Sanitation and Hygiene for Human Capital Development Project in Bangladesh aims to eradicate stigma associated with women buying various menstrual products such as tampons and promotes women empowerment.

Furthermore, rising literacy rates among the female population base is significantly impacting the expansion of the menstrual hygiene management market. In rural areas of developing countries, absenteeism is influenced by taboo associated with menstruation and a lack of infrastructure. For instance, in Kenyan research, 95% of menstrual girls missed 1-3 school days, 70% said their grades suffered, and over 50% dropped out of class owing to their periods.

COVID-19 Impact

COVID-19 significantly impacted the world economy and negatively affected almost every industry including the Femtech industry. Initially, the market suffered a setback due to the commencement of the lockdown and stringent regulations imposed by authorities during the lockdown. Due to a shortage of both non-essential and emergency medical supplies, the pandemic caused chaos in the entire medical sector. In addition, the worldwide supply chain was disrupted, impacting the production and shipping of tampons.

Moreover, change in the consumers’ buying patterns were observed since they were unable to purchase tampons from hospital or retail pharmacies owing to monetary and mobility constraints during the pandemic. Further, covid-19 also disrupted new product launches, which caused a negative impact on the regulatory approval of new products. However, the increasing adoption of organic tampons and the rising sales through online pharmacies countered the negative impact which the COVID-19 pandemic initially.

Tampon Market Trends

The growing awareness regarding environmental pollution caused due to tampons is increasing the inclination to opt for eco-friendly and organic tampons. For instance, in April 2022, Edgewell Personal Care announced a new tampon product under its existing Playtex called Playtex Clean Comfort. This new product is highly eco-friendly, is made up of 100% organic cotton and uses 40% of less plastic as compared to other products. The limited use of plastic is effective in reducing the harsh impact linked to plastic production on the environment.

Tampon Type Segmentation

Tampon Market Size, By Type, 2021 - 2032 (USD Million)

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Based on type, the tampon market is segmented into radially wound pledget and rectangular/square pad. The radially wound pledget segment witnessed the largest revenue size over USD 850 million in 2022 and is estimated to witness USD 1 billion by 2032. Radial winding refers to the way the absorbent fibers are arranged in a tampon. This method allows for a higher density of fibers, resulting in increased absorbency. The tightly packed fibres efficiently draw in the menstrual fluid, minimizing the risk of leakage. Moreover, the radial winding technique allows the tampon to expand uniformly in all directions, conforming to the shape of the vaginal canal. This promotes a more comfortable fit and reduces the likelihood of discomfort or leakage.

Tampon Material Segmentation

Tampon Market Share, By Material, 2022

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Tampon market is bifurcated based on the material rayon, cotton and blended. The blended segment dominated the market and is anticipated to grow over USD 820 million by 2032. Blended tampon is a combination of cotton and rayon material. Rayon is a synthetic fiber known for its high absorbency, making it effective at promptly drawing in menstrual fluid. Cotton, on the other hand, is a natural fiber that also absorbs well and is soft against the skin. When combined, the blend of cotton and rayon provides a tampon with enhanced absorbency, reducing the risk of leaks and offering reliable protection. Moreover, tampons made with a blend of cotton and rayon offer a balance between the natural properties of cotton and the absorbency of rayon, providing a more sustainable option compared to tampons made solely from synthetic materials.

Tampon Distribution channel Segmentation

The tampon market is segmented by distribution channel into retail pharmacy, hospital pharmacy, e-commerce channels, brick & mortar, and supermarket/hypermarket. Retail pharmacy segment dominated the industry accounting for more than 35% market share in 2022 and is estimated to witness over USD 600 million by 2032. The demand for this segment will substantially increase due to the several advantages it offers such as personalized medical advice to customers, convenience, easy accessibility of products as well as other household items. Moreover, the growing awareness regarding menstrual disorders among the female population base is further augmenting the segmental development.

Tampon Regional Analysis

U.S. Tampon Market Size, 2020 -2032 (USD Million)

U.S. tampon market accounted for more than USD 214 million in 2022 and will grow momentously more than USD 314 million by 2032. The affordability of tampon among the target population base and ongoing technological developments are primarily responsible for the evolution of the U.S. tampon industry value. Further, the region’s high healthcare spending on health care management and rising disposable income will propel the expansion of the North America market. Also, the substantial presence of well-established market participants and the favourable regulatory environment result in a number of product approvals and launches, particularly in the U.S.

Tampon Industry Leaders

Some of the notable key tampon market players operating in the tampon industry include Johnson & Johnson, Procter & Gamble, Kimberly-Clark, Unicharm Corporation, Unilever plc., Edgewell Personal Care, Premier FMCG (Lil-lets UK Limited), Ontex, Kao corporation, first quality enterprises, Hengan international, Cora, among others.

Tampon Industry News: 

  • In October 2022, P&G's Always launched “50 Period Heroes” team to expand their work to help #EndPeriodPoverty initiative across the U.S. This period heroes represent organizations and people in each of the 50 states of the U.S. as well as enable access to period product to young people. Such initiative offers competitive edge to the firm in the significant market.

Tampon market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2018 to 2032 for the following segments:

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By Type (USD Million)

  • Radially wound pledget
  • Rectangular/square pad     

By Material (USD Million)

  • Cotton
  • Rayon
  • Blended

By Distribution channel (USD Million)

  • Retail pharmacy
  • Hospital pharmacy
  • E-commerce channels
  • Brick & mortar
  • Supermarket/hypermarket

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • UK
    • Spain
    • Italy
    • Russia
    • Poland
    • Switzerland
    • Norway
    • Finland
    • Sweden
    • Denmark
    • The Netherlands
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • South Korea
    • Taiwan
    • Indonesia
    • Vietnam
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Colombia
    • Chile
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • UAE
    • Israel


Authors: Rupali Swain

Frequently Asked Questions (FAQ) :

Global market size for tampon was over USD 1.1 billion in 2022 and will surpass USD 1.8 billion by 2032, owing to rapid urbanization and growing literacy rate among women.

The radially wound pledget segment size was over USD 850 million in 2022 and will reach more than USD 1 billion by 2032 as it promotes a more comfortable fit and reduces the likelihood of discomfort or leakage.

The U.S. industry size was more than USD 214 million in 2022 and will cross USD 314 million by 2032 due to the affordability of tampons among the target population base and ongoing technological developments.

Johnson & Johnson, Procter & Gamble, Kimberly-Clark, Unicharm Corporation, Unilever plc., Edgewell Personal Care, Premier FMCG (Lil-lets UK Limited), Ontex, Kao corporation, First Quality Enterprises, Hengan international, Cora, among others.

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  • Base Year: 2022
  • Companies covered: 12
  • Tables & Figures: 276
  • Countries covered: 32
  • Pages: 200
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