LATAM Frozen Bakery Market Analysis

LATAM Frozen Bakery Market Analysis

LATAM frozen bakery industry share from the bread recipe segment is likely to observe by 2032, owing to the surging number of fast-food chains in the region.

• Frozen bread offers convenience as it can be stored at home and used as needed due to its extended shelf life and seasonal availability compared to fresh bread.
   
• Regional consumers can easily access diverse range of frozen bread products in supermarkets and grocery stores due to the availability of wide variety of types and styles for catering to different tastes and preferences.
   
• The increasing focus of industry players on capacity expansions and investments to cater to the growing demand for frozen bread in the region will also outline the regional market growth. To cite an instance, in September 2023, Bimbo de Colombia’s parent firm Grupo Bimbo made its largest investment in Argentina to inaugurate a new $100m manufacturing line for bread at its Pilar facility in Buenos Aires Province.
   

The ready-to-bake product segment of the LATAM frozen bakery market will witness immense traction through 2032.
 

• The growing burden of busy lifestyles is driving the demand for ready-to-bake products to offer convenient solutions to consumers to devour freshly baked goods devoid of any extensive preparation. According to the December 2022 report from National Online Consumer Survey, 31% of people baked at least once a week in 2022.
   
• The rising interest in home baking and cooking led by the emergence of work-from-home policies is also adding to the preference for ready-to-bake products to render the convenience of pre-prepared ingredients.
   

Based on end-use, the Latin America frozen bakery market size from the hypermarkets & supermarkets segment is set to gain momentum during 2023-2032.
 

• With the increasing emphasis on time-saving and convenience, supermarkets and hypermarkets are offering products that align with changing consumer preferences
   
• The rapid transformation of the retail sector from traditional grocery stores due to the emerging global retail trends will also boost the sales of frozen bakery items in hypermarkets & supermarkets. The rising usage of mobile payment solutions and digital wallets in these channels is also providing consumers with security and convenience in purchases.
   
• The access to bulk discounts, bundle deals, and seasonal sales to attract customer attention to frozen bakery products for increased sales and customer engagement is another important factor driving the segment growth.
   

Mexico frozen bakery market size is slated to record substantial growth between 2023 and 2032, led by the rising number of hyper markets and supermarkets as well as quick service restaurants in the region. As per the Mexican Association of Nationwide Retailers (ANTAD), there were nearly 93 supermarket chains in the country in 2021. The advent of busy lifestyles and the increasing number of dual-income households are contributing to the adoption of easy-to-prepare frozen bakery products. The robust growth of the e-commerce sector along the surging demand for gluten-free and allergen-free frozen bakery products will also add to the regional market expansion.