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LATAM Frozen Bakery Market Size - By Recipe (Bread, Viennoiserie, Patisserie, Savory Snacks), End-User (Convenience Stores, Hypermarkets & Supermarkets, Artisans Bakers, Hotels, Restaurants, Catering [HORECA], Bakery Chains), Product & Forecast, 2023 – 2032

  • Report ID: GMI2962
  • Published Date: Nov 2023
  • Report Format: PDF

LATAM Frozen Bakery Market Size

LATAM Frozen Bakery Market size is anticipated to record over 4.4% CAGR from 2023 to 2032, due to the emergence of busy lifestyles and the surging desire for quick and easy meal solutions.

LATAM Frozen Bakery Market

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The adoption of automation and technology in production and distribution processes for enhanced efficiency and reduces costs is driving the increasing demand for frozen bakery products in the region. Of late, strong emphasis is laid on packaging innovations due to their cruciality in maintaining the quality of food items. To that end, the surging focus of multiple companies on exploring packaging solutions to preserve freshness, enhance product shelf life, and provide convenience for consumers will also play crucial role for the industry growth.


For instance, in October 2023, packaging frontrunners Lantmännen Unibake, UPM Specialty Papers, and Adara joined forces to co-create a new fibre-based packaging to replace plastic bags as the primary packaging product for frozen baked goods.

The growing number of food safety regulations and quality standards in Latin America is another factor driving the frozen bakery market expansion. To cite an instance, in December 2021, the President of Argentina signed one of the worldwide strongest and most comprehensive health food policy laws.  To that end, several companies in the region are aligning their practices with local as well as international regulations for ensuring product safety and compliance. However, the scaling interest in freshly baked products driven by the rising health-conscious levels may hamper the regional market growth to some extent.

COVID-19 Impact

The COVID-19 pandemic had moderate impact on the demand for frozen bakery products in LATAM driven by the closure of restaurants, cafes, and other foodservice establishments. The rising economic challenges and reduced incomes influenced consumer spending patterns leading to the higher preference for affordable options, further impacting the sales of premium and high-end frozen products. However, the growing preference for comfort foods with longer shelf life steered the increased demand for frozen and shelf-stable products in the region during the pandemic.

LATAM Frozen Bakery Market Trends

The rising consciousness of dietary restrictions and preferences among consumers is driving the demand for gluten-free and allergen-free frozen bakery products in Latin America. The increasing preference for premium and specialty frozen bakery products, including artisanal bread, gourmet pastries, and desserts to cater to consumers looking for unique and high-quality options will also boost the industry development.

LATAM Frozen Bakery Market Analysis

LATAM frozen bakery industry share from the bread recipe segment is likely to observe by 2032, owing to the surging number of fast-food chains in the region.

  • Frozen bread offers convenience as it can be stored at home and used as needed due to its extended shelf life and seasonal availability compared to fresh bread.
  • Regional consumers can easily access diverse range of frozen bread products in supermarkets and grocery stores due to the availability of wide variety of types and styles for catering to different tastes and preferences.
  • The increasing focus of industry players on capacity expansions and investments to cater to the growing demand for frozen bread in the region will also outline the regional market growth. To cite an instance, in September 2023, Bimbo de Colombia’s parent firm Grupo Bimbo made its largest investment in Argentina to inaugurate a new $100m manufacturing line for bread at its Pilar facility in Buenos Aires Province.

The ready-to-bake product segment of the LATAM frozen bakery market will witness immense traction through 2032.

  • The growing burden of busy lifestyles is driving the demand for ready-to-bake products to offer convenient solutions to consumers to devour freshly baked goods devoid of any extensive preparation. According to the December 2022 report from National Online Consumer Survey, 31% of people baked at least once a week in 2022.
  • The rising interest in home baking and cooking led by the emergence of work-from-home policies is also adding to the preference for ready-to-bake products to render the convenience of pre-prepared ingredients.

Based on end-use, the Latin America frozen bakery market size from the hypermarkets & supermarkets segment is set to gain momentum during 2023-2032.

  • With the increasing emphasis on time-saving and convenience, supermarkets and hypermarkets are offering products that align with changing consumer preferences
  • The rapid transformation of the retail sector from traditional grocery stores due to the emerging global retail trends will also boost the sales of frozen bakery items in hypermarkets & supermarkets. The rising usage of mobile payment solutions and digital wallets in these channels is also providing consumers with security and convenience in purchases.
  • The access to bulk discounts, bundle deals, and seasonal sales to attract customer attention to frozen bakery products for increased sales and customer engagement is another important factor driving the segment growth.

Mexico frozen bakery market size is slated to record substantial growth between 2023 and 2032, led by the rising number of hyper markets and supermarkets as well as quick service restaurants in the region. As per the Mexican Association of Nationwide Retailers (ANTAD), there were nearly 93 supermarket chains in the country in 2021. The advent of busy lifestyles and the increasing number of dual-income households are contributing to the adoption of easy-to-prepare frozen bakery products. The robust growth of the e-commerce sector along the surging demand for gluten-free and allergen-free frozen bakery products will also add to the regional market expansion.

LATAM Frozen Bakery Market Share

Leading frozen bakery companies in the LATAM market are constantly focusing on strategies, such as production expansion, mergers & acquisitions, and innovations to widen their customer base and geographical footprint. For instance, Bimbo de Colombia, with rapid increase in production at its facilities, has emerged as a pioneer of fresh and frozen bread and bread-type cakes, rolls, pies, and other perishable bakery products.

Some of the other prominent LATAM frozen bakery industry players include:

  • Bimbo de Colombia
  • General Mills
  • Europastry Colombia
  • Dawn Food Products
  • Don Maíz SAS
  • Pan Pa Ya
  • Panificadora El Panque
  • Comapan
  • BredenMaster
  • Rich Products Corporation


LATAM Frozen Bakery Industry News

  • In August 2021, Zurich-based food business Aryzta inked an agreement for selling its operations in Brazil to Grupo Bimbo for business simplification process.
  • In May 2022, General Mills to bought frozen pizza crust manufacturer TNT Crust to reinforce its strong foothold in the fast-growing away-from-home frozen baked goods business.


The LATAM frozen bakery market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in Kilotons & revenue in USD Million from 2018 to 2032, for the following segments:

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Market, By Recipe

  • Bread
  • Viennoiserie
  • Patisserie
  • Savory snacks

Market, By Product

  • Ready-to-prove
  • Ready-to-bake
  • Fully baked

Market, By Product

  • Convenience stores
  • Hypermarkets & supermarkets
  • Artisans bakers
  • Hotels, restaurants, and catering (HORECA)
  • Bakery chains

The above information has been provided on country basis for the following:

  • Brazil
  • Mexico
  • Argentina
  • Chile
  • Colombia


Authors: Kiran Pulidindi, Akshay Prakash

Frequently Asked Questions (FAQ) :

The market size for frozen bakery in LATAM is set to grow at 4.4% CAGR through 2032, owing to the emergence of busy lifestyles and the surging desire for quick and easy meal solutions.

The bread recipe segment is likely to expand by 2032, due to the surging number of fast-food chains in the region.

Mexico market size is slated to record substantial growth between 2023 and 2032, propelled by the rising number of hyper markets and supermarkets as well as quick service restaurants in the region.

Some of the leading frozen bakery companies in the Latin America include Bimbo de Colombia, Europastry Colombia, General Mills, Dawn Food Products, Panificadora El Panque, Comapan, Pan Pa Ya, and BredenMaster.

LATAM Frozen Bakery Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 12
  • Tables & Figures: 102
  • Countries covered: 5
  • Pages: 92
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