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The market is witnessing lucrative growth due to the arrival of a new range of hair extensions. These extensions offer salons an opportunity to attract clients seeking versatile & customizable hair transformations. For instance, in September 2023, BELLAMI, a hair extension producer, introduced a new visual identity for its direct-to-consumer product range, coinciding with the debut of its Silk Seam clip-in hair extensions for the Fall of 2023. This updated branding will be featured across all marketing communication channels. Such products need expert assistance which is provided by professional hair salons. The ongoing trend of enhancing hair volume with hair extensions is set to boost the market over the forecast period.