Hair Salon Services Market - By Services (Haircut, Hair Coloring, Hair Styling, Hair & Scalp Treatment), By Gender (Male, Female), By Salon Type (Franchise, Independent), Forecast, 2023 - 2032

Hair Salon Services Market Size

Hair Salon Services Market size was valued at USD 65.1 billion in 2022 and is projected to register a CAGR of over 2.5% between 2023 & 2032. Changing fashion trends heavily influence the market growth.
 

As styles evolve, individuals seek to stay updated and express their personalities through their hair. Whether it is the resurgence of vintage hairstyles, the popularity of vibrant hair colors, or the adoption of minimalist, low maintenance looks, these trends drive clients to salons for professional services & advice. The constant flux of fashion keeps the industry vibrant and requires hairstylists to stay updated with the latest techniques & aesthetics to meet the clients' evolving desires.
 

The growing disposable income has a profound effect on the hair salon services market. As people have more financial resources at their disposal, they are increasingly willing to allocate a portion toward self-care and grooming. This translates into more frequent salon visits, a willingness to experiment with new hair treatments & styles, and higher spending on premium services & products. Thus, the rising disposable income levels drive the demand for professional hair care services, contributing significantly to market expansion.
 

The hair salon services market is highly competitive with numerous salons vying for customers in most urban areas. This competition can lead to price undercutting & decreased profit margins, making it challenging for individual salons to differentiate themselves. Additionally, the pressure to offer competitive pricing may limit investments in staff training, quality products & salon upgrades, potentially affecting the overall quality of services provided. Navigating this intense competition while maintaining profitability can be a persistent challenge for salon owners.
 

COVID-19 Impact

The COVID-19 pandemic had negative impacts on the hair salon services market. Lockdowns & social distancing measures forced many salons to temporarily close or limit their operations, resulting in significant revenue loss. Fear of infection reduced consumer confidence and disrupted regular salon visits. Additionally, increased safety measures, such as reduced capacity and enhanced sanitation protocols, added to the operational costs. Overall, the pandemic caused financial strain and uncertainty, forcing many salons to adapt or, in some cases, permanently shut down.
 

Hair Salon Services Market Trends

The market is witnessing lucrative growth due to the arrival of a new range of hair extensions. These extensions offer salons an opportunity to attract clients seeking versatile & customizable hair transformations. For instance, in September 2023, BELLAMI, a hair extension producer, introduced a new visual identity for its direct-to-consumer product range, coinciding with the debut of its Silk Seam clip-in hair extensions for the Fall of 2023. This updated branding will be featured across all marketing communication channels. Such products need expert assistance which is provided by professional hair salons. The ongoing trend of enhancing hair volume with hair extensions is set to boost the market over the forecast period.
 

Hair Salon Services Market Analysis

Based on gender, the hair salon services market is categorized into male and female. The female segment held a market share of over 68% in 2022. The influence of social media and beauty influencers is a major factor driving the female segment in the market. Beauty influencers showcase trendy hairstyles, colors, and treatments on platforms, such as Instagram & TikTok, inspiring women to try these looks at salons. This digital exposure creates a demand for professional services to replicate these styles, making salons a go-to destination for women looking to achieve the latest beauty trends, thereby fueling segment progress.
 

Based on services, the hair salon services market is divided into haircut, hair coloring, hair styling, hair & scalp treatment, and others. The haircut segment held a market share of 36% in 2022. The collaboration between beauty retailers with hair care brands to venture into the salon industry are poised to drive growth in haircut services. Such partnerships enable retailers to tap into specialized haircut services using high-quality, brand-specific products.
 

For instance, in April 2022, the Beauty & wellness retailer, Nykaa entered the salon industry through a collaboration with Estee Lauder's Aveda, a hair care brand. Nykaa inaugurated a Nykaa-Aveda branded salon in Bengaluru (India) with plans to establish two more in Mumbai & Delhi as initial steps. In return, Aveda is leveraging Nykaa's distribution network to extend its reach within the Indian market. Such collaborations foster cross-promotion, thereby increasing foot traffic and revenue for haircut services within the market.
 

Asia Pacific led the hair salon services market in 2022 with a major share of over 38%. In the Asia Pacific region, weddings and special occasions play a pivotal role in propelling the market. Cultural traditions and celebrations often demand intricate and elaborate hairstyling, makeup, and grooming. Bridal hair and makeup are of paramount importance, driving brides and their bridal parties to seek professional salon services. Festive seasons, cultural ceremonies, and significant life events further boost the demand for salon services, making weddings and special occasions a significant driver in the Asia Pacific hair salon industry.
 

Hair Salon Services Market Share

Major players operating in the hair salon services market are:

• Great Clips
• Regis Corporation
• Sports Clips
• Chatters Canada
• Dry Bar LLC
• Fantastic Sams
• Ulta Beauty Inc

 These salons provide high-quality hair care and styling services. These salons choose to specialize in specific niches, such as color correction, extensions, or wedding hairstyles. Specialization attracts clients seeking expertise in a particular area. Also, major players are focusing on establishing a strong online presence through a professional website and active social media profiles.
 

Hair Salon Services Industry News

• In September 2022, Chatters Hair Salon increased its footprint in the Ontario market by introducing new salon outlets throughout the province. Chatters operates 115 locations across Canada and its strategic expansion initiatives involved the launch & revitalization of numerous salon sites in British Columbia, Alberta, Ontario, and other regions by the end of 2022.
   

The hair salon services market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:

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By Services, 2018 – 2032

• Haircut
• Hair Coloring
• Hair Styling
• Hair & Scalp Treatments
• Others

By Gender, 2018 – 2032

• Male
• Female

By Salon Type, 2018 – 2032

• Franchise
• Independent

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • South Africa
  • Saudi Arabia