Hair Salon Services Market Analysis

Hair Salon Services Market Analysis

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Based on gender, the hair salon services market is categorized into male and female. The female segment held a market share of over 68% in 2022. The influence of social media and beauty influencers is a major factor driving the female segment in the market. Beauty influencers showcase trendy hairstyles, colors, and treatments on platforms, such as Instagram & TikTok, inspiring women to try these looks at salons. This digital exposure creates a demand for professional services to replicate these styles, making salons a go-to destination for women looking to achieve the latest beauty trends, thereby fueling segment progress.
 

Based on services, the hair salon services market is divided into haircut, hair coloring, hair styling, hair & scalp treatment, and others. The haircut segment held a market share of 36% in 2022. The collaboration between beauty retailers with hair care brands to venture into the salon industry are poised to drive growth in haircut services. Such partnerships enable retailers to tap into specialized haircut services using high-quality, brand-specific products.
 

For instance, in April 2022, the Beauty & wellness retailer, Nykaa entered the salon industry through a collaboration with Estee Lauder's Aveda, a hair care brand. Nykaa inaugurated a Nykaa-Aveda branded salon in Bengaluru (India) with plans to establish two more in Mumbai & Delhi as initial steps. In return, Aveda is leveraging Nykaa's distribution network to extend its reach within the Indian market. Such collaborations foster cross-promotion, thereby increasing foot traffic and revenue for haircut services within the market.
 

Asia Pacific led the hair salon services market in 2022 with a major share of over 38%. In the Asia Pacific region, weddings and special occasions play a pivotal role in propelling the market. Cultural traditions and celebrations often demand intricate and elaborate hairstyling, makeup, and grooming. Bridal hair and makeup are of paramount importance, driving brides and their bridal parties to seek professional salon services. Festive seasons, cultural ceremonies, and significant life events further boost the demand for salon services, making weddings and special occasions a significant driver in the Asia Pacific hair salon industry.