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Based on form, the strings form segment dominated around USD 2.07 billion revenue in 2022. Strings, characterized by their elongated, slender structure, have garnered a substantial portion of the market share owing to their versatility in garnishing various delicacies, particularly in Asian and Middle Eastern cuisines. Additionally, their appeal as a standalone snack has significantly contributed to their widespread popularity, securing them a dominant position in the market.
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Based on application, the toppings & garnishes segment accounted for 46% of the fried onion market in 2022, with fried onions serving as a popular choice for adding a flavorful and crunchy touch to an assortment of dishes, ranging from pizzas and burgers to traditional rice and noodle-based meals, thus solidifying their position as an essential ingredient in the global food industry.
The domain of snacks and ready meals also accounts for a significant share, owing to the convenience and instant gratification they offer. Fried onions, often seasoned with an array of spices, serve as a delectable standalone snack, catering to the evolving snacking habits and preferences of consumers, particularly in the realm of on-the-go consumption and leisure time indulgence.
Based on distribution channel, the market is segmented as Supermarkets / Hypermarkets, Convenience Stores, Online Retail, Foodservice. Supermarkets and hypermarkets emerge as a dominant force, capturing a significant portion of the market share. With their extensive product offerings and broad consumer reach, these retail giants serve as primary hubs for consumers to procure fried onions, capitalizing on the convenience and variety they offer to shoppers seeking culinary essentials alongside their routine grocery purchases.
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North American fried onion market size held over USD 1.97 billion in 2022. North America's market for fried onions is primarily characterized by a robust presence in the supermarket and hypermarket chains, which serve as primary distribution hubs for these products. The convenience, extensive product range, and the ability to cater to a diverse consumer base contribute to the dominance of this segment within the region, securing a significant portion of the market share.
Furthermore, the rise of online retail platforms has facilitated increased accessibility to a broader selection of fried onion products, catering to the convenience-oriented shopping habits of consumers in this region. The ease of online shopping and the availability of various product variants contribute to the steady growth of this segment, reflecting the evolving retail landscape in North America.