Protein Ingredients Market Trends

Protein Ingredients Market Trends for Food Application

The increasing popularity of plant-based protein sources, driven by a rising demand for sustainable and vegetarian dietary options, will influence the market outlook. In 2022, a Sentient Media article reported a global vegan population of 79 million, reflecting a growing preference for healthier & vegan options. Plant-derived proteins like pea, soy, and hemp are gaining traction as consumers seek healthier and environmentally friendly alternatives to minimize the environmental impact of animal agriculture and oppose animal cruelty.
 

Another notable trend is the surge in demand for functional food protein ingredients that offer health benefits beyond basic nutrition. According to a report published by McKinsey & Company in 2022, approximately 50% of U.S. consumers prioritize wellness in their daily lives, marking a notable increase from 42% in 2020.
 

Ingredients such as collagen peptides, probiotics, and hydrolyzed proteins are gaining prominence as consumers focus on holistic well-being. The integration of protein ingredients into innovative food and beverage formulations, addressing specific health concerns or targeting niche consumer segments. This reflects a broader shift toward personalized nutrition and the recognition of food as a means of proactive health management, redefining the market growth trajectory in the coming years.